Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

ROI 82

ROI Channel Measure Results 82

sgEngage

NOVEMBER 20, 2024

By actively bringing together different departments and leading discussions around revenue diversification, you can set measurable goals, evaluate the ROI of each funding source, and make informed decisions about where to invest time and resources. Set performance benchmarks (e.g.,

Professional 98

Professional Fund Model Build 98

Nonprofit Tech for Good

APRIL 5, 2021

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. To reach the 10,000 follower benchmark, send an email to your list asking your supporters to follow you on Instagram or purchase advertising to secure more followers.

Practice 363

Practice Nonprofit Social Media Facebook 363

Nonprofit Tech for Good

DECEMBER 3, 2020

In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts. would increase the ROI, but in truth, there are more important projects to focus on than investing time and resources into our Facebook Stories.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

SEPTEMBER 22, 2019

4) 27% have a system in place to track and report return on investment (ROI) on social media campaigns. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada.

Social Media 279

Social Media NGO Stats Media 279

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. The “Donate Now” process of many nonprofits, however, still seems to be stuck in 2005.

Campaign 271

Campaign Online Fundraising Nonprofit 271

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Crunch the Numbers We really can’t talk about measuring ROI without talking about our numbers. This could be a quarter, month or week.

ROI 67

ROI Storytelling Measure Story 67

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 65

Benchmark Studies Metrics ROI 65

Classy

AUGUST 11, 2021

We make it easy to compare your current metrics against benchmarks set forth by 4,800 of your nonprofit peers. The post 6 Time-Saving Hacks to Improve Your Fundraising Efficiency and Gain ROI appeared first on Classy. Assess Your Fundraising for New Opportunities.

ROI 109

ROI Fundraising Time Template 109

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Network 74

Gyrus

OCTOBER 1, 2024

Justify the return on investment (ROI) of L&D initiatives. Measuring ROI on Training Programs One of the most important benefits of LMS data analytics is its ability to measure the ROI of training programs.

Analytics 64

Analytics Train Training Data 64

M+R

JUNE 27, 2024

Read time: 2 minutes For fans of M+R Benchmarks: The Game, the latest expansion pack has arrived: 2024 UK/Ireland Benchmarks , presented in partnership with our fellow gamemasters at Rally. Give it a read, and let us know at benchmarks@mrss.com if any questions come up! Let us know here. first appeared on M+R.

Ireland 52

Ireland Benchmark ROI Mobile 52

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The metrics for measuring ROI can be extremely varied. Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

NTEN

SEPTEMBER 14, 2012

We've been sharing the results of our annual research on nonprofit investments in technology staffing and budgets in multiple ways this year: with the full report , an infographic with the key benchmarks , a webinar – and we also introduced a dynamic benchmarking tool this month. Well, if you thought we'd stop there, think again!

Benchmark 94

Benchmark NTEN ROI Evaluation 94

sgEngage

JANUARY 29, 2025

Thats why increasing your return on investment (ROI) in all areas of your operations is critical, especially for your nonprofits website. With that in mind, lets explore key tips to understand and increase your nonprofit websites ROI. Lets explore ways to enhance these features to create a better online experience that drives ROI.

ROI 52

ROI Websites Drupal Donation 52

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. To help folks get started, we hosted a release party. Small is the new big.

Benchmark 50

Benchmark Studies Advocacy Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI. Johnson of the Advertising Research Foundation and Tara Hunt, author of the Whuffie Factor. Here’s the list of panels. How do you put a monetary value on branding?

Social Media 109

Social Media ROI Free Blogher 109

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 53

Social Network ROI Social Media Advocacy 53

M+R

MARCH 11, 2024

They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. P.S. Guess who will be releasing a Benchmarks study on April 24? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics.

Mail 97

Mail Results Benchmark Metrics 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes. Other than benchmarking against yourself over time, are there sub-sector averages that we can look at? Many feel the same as Craig Newmark. Respond here.

Social Media 94

Social Media Summary Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter. But it is always a good exercise to make your brain think in a different way.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

ROI 50

ROI Metrics Measure Content 50

Nonprofit Tech for Good

OCTOBER 5, 2011

As with most other communities, the magic number when you no longer need to actively promote your group and it grows on its own hovers around the 5,000-member benchmark. It will make your group more productive and your ROI much higher. Another perk that is high in ROI is the ability to send “Announcements” to your group members.

Linkedin 199

Linkedin Group Practice Management 199

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. It also warns against collecting lists and lists of meaningless data that is not benchmarked against business objectives. .

Social Media 100

Social Media Measure Media Strategy 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

I'm going to start the session with an overview of ROI thinking - mostly making the point about how measurement is more than math, but how it can help you figure out what is and what isn't working in social media.      I'm using my experience benchmarking my blog with key metrics. 

Metrics 56

Metrics ROI Community Help 56

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

Measure 76

Measure ROI Technology Nonprofit 76

Connection Cafe

AUGUST 9, 2010

Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Benchmarks - Taking raw data and reporting in a comparable way. ABCs of Social Media ROI and Measurement View more presentations from Jordan Viator.

Social Media 36

Social Media ROI Measure Media 36

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

Benchmark 62

Benchmark Digital Trend Report 62

Nimble AMS

JULY 13, 2022

While benchmarking is an understandable impulse, it’s often useless,” says Wes. Best practice calls to identify your digital needs and allow that to drive the budget, rather than an arbitrary benchmark number. Go to your board with a realistic technology budget in mind and explain why it’s necessary.

Proposal 122

Proposal Effective Associations Benchmark 122

The Next Web

MAY 26, 2013

That said, it’s crucial to have a core KPI (key performance indicator) to benchmark your progress, and it’s typically ideal that such a metric be a revenue lever. There’s no magic metric in software startups (so don’t let anyone convince you there is). Derek Shanahan , Playerize. Find a real audience.

Software 151

Software Articulate Metrics Audience 151

Qgiv

JULY 12, 2021

Search ads had the best ROI (return on investment) for nonprofits using paid advertising, with an average ROI of $4.78. . The average ROI on social media ads was $1.05. . M+R Benchmarks 2020 Social Media Data and M+R Benchmarks 2021. Donors are 34% more likely to give on responsive websites.

Statistics 116

Statistics Fundraising Raise Social Media 116

Nonprofit Tech for Good

MAY 13, 2016

And email ROI and online giving is up, up, up! Source: M+R Benchmarks Study. Source: M+R Benchmarks Study. But digital and mobile app payments are coming. The global internet population is set to triple in the next four years. The Internet of Things will transform our world. Source: Abila. Source: Network for Good.

Social Media 100

Social Media Stats Media Online 100

NTEN

JUNE 5, 2012

Nearly 1,000 nonprofit professionals filled out the latest annual survey conducted by NTEN and The NonProfit Times at the end of 2011, providing us with another year of benchmarks and data concerning: salaries, outsourcing, organizational structure, and other aspects of Nonprofit Technology practices.

Survey 71

Survey Report Technology Nonprofit 71

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Look at your score and ask yourself the following reflection questions. Then pick one idea to reduce information overload in your life from this list.

Awareness 101

Awareness Social Media Tips RSS 101

TechCrunch

FEBRUARY 23, 2023

But Cochran claims that ProsperOps is one of the only vendors that considers customer return on investment (ROI) in terms of how its AI algorithms and automation operate. “Others tend to focus around inputs, which don’t necessarily result in increasing a customer’s ROI,” Cochran added. a few months). a few months).

ROI 92

ROI Gartner Active Activities 92

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. Chris suggests: Before you start the clock it is a good idea to benchmark where you’re at. Make a note of the less obvious benchmark s (such as SEO rankings and referrals, customer satisfaction scores and other business data). . Make a note of ROI benchmarks.

Social Media 50

Social Media Media Social ROI 50