Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 65

Benchmark Studies Metrics ROI 65

sgEngage

AUGUST 8, 2022

ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. Often, in fundraising, people would like to know the ROI of various ways of raising money. What’s the ROI, for example, of your annual gala? Capital Campaigns and ROI. How do you determine your capital campaign’s ROI?

ROI 73

ROI Campaign Gift Metrics 73

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Crunch the Numbers We really can’t talk about measuring ROI without talking about our numbers. This could be a quarter, month or week.

ROI 67

ROI Storytelling Measure Story 67

Classy

AUGUST 11, 2021

We make it easy to compare your current metrics against benchmarks set forth by 4,800 of your nonprofit peers. The post 6 Time-Saving Hacks to Improve Your Fundraising Efficiency and Gain ROI appeared first on Classy. Assess Your Fundraising for New Opportunities.

ROI 109

ROI Time Fundraising Template 109

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.

ROI 77

ROI Social Media Slides Media 77

Nonprofit Tech for Good

FEBRUARY 12, 2020

The time invested in ramping up your campaigns and the content strategy behind it is well worth it in terms of return on investment (ROI). If a subscriber unsubscribes because you sent one too many emails, then they likely were not that interested in supporting your organization. When to send your email campaigns?

email 363

email Practice Marketing Newsletter 363

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Network 74

M+R

JUNE 27, 2024

Read time: 2 minutes For fans of M+R Benchmarks: The Game, the latest expansion pack has arrived: 2024 UK/Ireland Benchmarks , presented in partnership with our fellow gamemasters at Rally. Give it a read, and let us know at benchmarks@mrss.com if any questions come up! Let us know here. first appeared on M+R.

Ireland 52

Ireland Benchmark Sample ROI 52

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The metrics for measuring ROI can be extremely varied. Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

NTEN

SEPTEMBER 14, 2012

We've been sharing the results of our annual research on nonprofit investments in technology staffing and budgets in multiple ways this year: with the full report , an infographic with the key benchmarks , a webinar – and we also introduced a dynamic benchmarking tool this month. Well, if you thought we'd stop there, think again!

Benchmark 94

Benchmark ROI NTEN Evaluation 94

M+R

MARCH 11, 2024

They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. P.S. Guess who will be releasing a Benchmarks study on April 24? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics.

Mail 97

Mail Results Benchmark United States 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI. Johnson of the Advertising Research Foundation and Tara Hunt, author of the Whuffie Factor. Here’s the list of panels. How do you put a monetary value on branding?

Blogher 109

Blogher Slideshare ROI Free 109

Nonprofit Tech for Good

OCTOBER 5, 2011

As with most other communities, the magic number when you no longer need to actively promote your group and it grows on its own hovers around the 5,000-member benchmark. It will make your group more productive and your ROI much higher. Another perk that is high in ROI is the ability to send “Announcements” to your group members.

Linkedin 194

Linkedin Group Practice Management 194

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. To help folks get started, we hosted a release party. Small is the new big.

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

The only way to do that is to benchmark against your organization’s performance or peer organizations. Donna Mehr, Smart Annual Giving, wrote “ How To Evaluate the ROI of Your Annual Appeal.” How To Measure Your ROI on Social Media by Kierra Stein is based on her experience as a social media manager.

Measure 118

Measure Learning Case Study Metrics 118

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes. Other than benchmarking against yourself over time, are there sub-sector averages that we can look at? Many feel the same as Craig Newmark. Respond here.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. It also warns against collecting lists and lists of meaningless data that is not benchmarked against business objectives. .

Social Media 100

Social Media Measure Strategy Media 100

Nimble AMS

JULY 13, 2022

While benchmarking is an understandable impulse, it’s often useless,” says Wes. Best practice calls to identify your digital needs and allow that to drive the budget, rather than an arbitrary benchmark number. Go to your board with a realistic technology budget in mind and explain why it’s necessary.

Proposal 126

Proposal Effective Associations Benchmark 126

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

ROI 53

ROI Social Network Social Media Advocacy 53

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter. But it is always a good exercise to make your brain think in a different way.

ROI 50

ROI Social Media Slides NTEN 50

Qgiv

JULY 12, 2021

Search ads had the best ROI (return on investment) for nonprofits using paid advertising, with an average ROI of $4.78. . The average ROI on social media ads was $1.05. . M+R Benchmarks 2020 Social Media Data and M+R Benchmarks 2021. Donors are 34% more likely to give on responsive websites.

Statistics 116

Statistics Raise Fundraising Social Media 116

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

I'm going to start the session with an overview of ROI thinking - mostly making the point about how measurement is more than math, but how it can help you figure out what is and what isn't working in social media.      I'm using my experience benchmarking my blog with key metrics. 

Metrics 56

Metrics ROI Community Help 56

Nonprofit Tech for Good

MAY 13, 2016

And email ROI and online giving is up, up, up! Source: M+R Benchmarks Study. Source: M+R Benchmarks Study. But digital and mobile app payments are coming. The global internet population is set to triple in the next four years. The Internet of Things will transform our world. Source: Abila. Source: Network for Good.

Social Media 100

Social Media Stats NGO South America 100

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

Measure 76

Measure ROI Technology Metrics 76

Connection Cafe

AUGUST 9, 2010

Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Benchmarks - Taking raw data and reporting in a comparable way. ABCs of Social Media ROI and Measurement View more presentations from Jordan Viator.

ROI 36

ROI Social Media Measure Jordan 36

Amy Sample Ward

APRIL 23, 2011

And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs." One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan.

Web 114

Web Map Bookmarking Conversation 114

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Look at your score and ask yourself the following reflection questions. Then pick one idea to reduce information overload in your life from this list.

Awareness 101

Awareness Tips Social Media RSS 101

NTEN

JUNE 5, 2012

Nearly 1,000 nonprofit professionals filled out the latest annual survey conducted by NTEN and The NonProfit Times at the end of 2011, providing us with another year of benchmarks and data concerning: salaries, outsourcing, organizational structure, and other aspects of Nonprofit Technology practices.

Report 71

Report Survey Technology ROI 71

Nimble AMS

FEBRUARY 15, 2024

With automated processes you can save staff time and enhance your ROI. Look for career resource technology that integrates with your AMS and offers valuable resources like job board software, career insights and data, career coaches and mentors, compensation and career benchmarking, and more.

Associations 145

Associations Missouri Measure Culture 145

EveryAction

AUGUST 3, 2023

These insights help organizations tailor their engagement strategies and ensure that your team’s time and resources go to the individuals most likely to contribute significantly⁠—which increases the ROI (return on investment) of your major giving efforts.

Giving 177

Giving Strategy Fundraising Gift 177

NonProfit Hub

FEBRUARY 18, 2021

However, much can be learned from analyzing even a single year and comparing yourself to industry benchmarks. Return on Investment (ROI) . ROI and CRD help measure how efficiently your investments (aka fundraising expenses) lead to funds raised. Your goal with ROI is to be positive and the higher the number, the better.

Metrics 87

Metrics Fundraising Retention ROI 87

Nonprofit Tech for Good

JUNE 29, 2011

In fact, I think the first month I hit $100 in total donations was a much celebrated benchmark. Well, imagine my — rather our — disappointment when we discovered that simply having a Donate Now button on your website didn’t result in thousands of dollars in monthly donations. We were wrong.

Social Media 197

Social Media Results Donation Online 197

ASU Lodestar Center

MAY 25, 2012

i As I discussed in my last blog post , with SIBs, money is paid up front to a nonprofit organization, which in return commits to predetermined benchmarks. The investors assume the risk that the nonprofit organization will meet the benchmarks and alleviate the social problem. vi ROI = return on investment. iv [link]. Click here.

Research 84

Research Minnesota San Francisco Work 84

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. The “Donate Now” process of many nonprofits, however, still seems to be stuck in 2005.

Campaign 113

Campaign Online Fundraising Social Media 113