M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Related Links: Benchmarks UK is here! Sign up now

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Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. M+R Benchmarks Report. Email messaging resulted in 19% of all online revenue in 2020 (up from 14% in 2019). Global Trends in Giving Report. Cryptocurrency.

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Trend Digital Marketing Fundraising 311

M+R

OCTOBER 31, 2023

Sign-ups for the 2024 M+R Benchmarks Study are now live! The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. your responses with data from dozens of other nonprofits to create a set of averages, trends, and key metrics.

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Nonprofit Tech for Good

MAY 7, 2024

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48

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Social Media Statistics Media Social 175

Nonprofit Tech for Good

JULY 4, 2023

M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [ M+R Benchmarks ] The top three sources of website traffic are: Direct (22%) Organic Search (17%) Social (16%). M+R Benchmarks ] Average online gift and mobile giving.

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Statistics Websites Benchmark Drupal 245

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 Over the last six months, the top bar has resulted in 973 new contacts compared to 476 new contacts from a (now removed) popup form that appeared 20 seconds after load to non-subscribers. to secure a lead [i.e., 1) Top bar opt-ins and links.

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Websites Action Test Newsletter 327

Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. 2017 Global Trends in Giving Report. The number of smartphone users worldwide has reached 2.4 billion and is projected to grow to 6.1 billion by 2020. 56% of email opens are now mobile.

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Trend Communication United States Online 272

VQ Strategies

NOVEMBER 14, 2024

Your input is crucial to uncovering the most current trends in volunteer engagement. This survey serves as a pulse check for the field of volunteerism by providing a nuanced view of challenges, trends, and opportunities. Click here to start the survey.

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NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Nonprofits often use this study to benchmark their own online activities and fundraising ideas. based national nonprofits in 2012. percent to 4.5

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Nonprofit Tech for Good

JULY 21, 2019

1% via text message ( Global Trends in Giving Report ). 92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ). Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ).

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

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Nonprofit Tech for Good

APRIL 15, 2020

It’s also worth noting that according to the Global Trends in Giving Report , 10% of donors worldwide prefer to give directly through their bank account. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. As a result, securing more monthly donor revenue is a high priority for nonprofits.

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Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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Benchmark Digital Trend Report 62

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.

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M+R

FEBRUARY 11, 2024

Email fundraising has become increasingly difficult, but many of the organizations in our sample of 24 nonprofits saw strong results this December. Keep these trends and tactics in mind as you start to pencil in plans for the coming end of year (and no, it is never too early to start).

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M+R

DECEMBER 1, 2023

Now let’s take a quick look at the trends and top-line findings from 33 of the nonprofits we work with and see where they’re pointing us as we head into the final thirty days of 2023. There’s a growing trend in town: Black Friday lasts all week, Cyber Monday lasts all month, capitalism is forever. Giving was up… mostly. Cyber Tuesday?

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M+R

JANUARY 11, 2022

And the thing is, both of these activities expose our fundamental impatience — whether we’re sneaking a quick taste of pre-baked cookie dough or frantically hitting refresh on our fundraising results. . So here it is: a first pass at the trends and top-line findings from about 30 of the nonprofits we work with. Email is alive and well!

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2012

Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. Frank Barry shares this guest post summarizing results. 2012 Nonprofit Social Networking Benchmark Report [INFOGRAPHIC] guest post by Frank Barry. Tweet It!]. Tweet It!]. Click to view complete image.

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Social Network Benchmark Network Report 107

Candid

FEBRUARY 27, 2024

Compare your data and look for trends One of the challenges of opinion data is that it’s hard to know what’s a good average overall rating or result. If you don’t have access to external benchmarks, another approach is to compare your own organization’s results over time. Is a 4 on a 5-point scale typical or superlative?

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Rate Survey Nonprofit Sample 128

Bloomerang

AUGUST 21, 2023

Multiple, practical action steps are presented below to advance your fundraising based on the survey results. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. The post starts off with general guidance. Now, they expect more.

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Action Report Practice Fundraising 76

DNL OmniMedia

MAY 7, 2024

Whether you’re analyzing patient outcomes, tracking academic trends, or gathering insights from donor demographics, data visualization can be a valuable tool for any organization. After determining your audience, have colleagues review your results to bring a fresh perspective to your audience research.

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Nonprofit Tech for Good

MARCH 20, 2018

Source: Benchmarks. Source: Global Trends in Giving Report. Source: Global Trends in Giving Report. Source: Global Trends in Giving Report. English, français, português y español, the 2018 Global NGO Technology Report is based on the survey results of 5,352 NGOs from 164 countries. Source: Network for Good.

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Whole Whale

AUGUST 25, 2021

In fact, giving predictions continue to follow an increasing trend across the next five years. 6 Trends in Fundraising Since 2015. Giving trends up, consistently. In another four to five years, the annual giving amount is expected to keep this upward trend. Random but interesting facts Whole Whale Benchmarks.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2012

Part of the M+R Infographic for Benchmark Study. You can do a “quick and dirty” benchmark study by looking at one or two similar organizations. But it is really nice to have some industry wide numbers. Free Webinar on April 18th 4 PM EST to discuss results. Download your free copy here.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

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Benchmark Social Media Global Project 105

Nonprofit Tech for Good

APRIL 10, 2022

You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news. Don’t be a #hashtag #spammer.

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Twitter Practice Social Media Nonprofit 342

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

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Hype Research Marketing Benchmark 52

EveryAction

JULY 12, 2023

Although these results are pretty incredible, it’s always important to balance email volume with targeting the right donor segments so that each one of your supporters receives the right email messages as part of your omni-channel strategy.

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Channel Work Fundraising Movie 224

Neon CRM

JULY 19, 2023

Here are 10 year-end giving statistics that show just how important the final month of the year can be—and how your nonprofit can leverage these trends to make your end-of-year campaign a success. Slash 26% out of any organization’s budget and the results will be dire! Get the guide 2.

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Statistics Giving Fundraising Benchmark 98

M+R

FEBRUARY 10, 2022

Now that we have had a chance to crunch the numbers, here is the entree course: the most important trends we saw in December, 2021. For the 15 nonprofits who were able to provide complete email data, email performance tended to be a bright spot in their end-of-year results. . Our bouches were amused — but of course we wanted more. .

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here’s a roundup. One of my favorite sections of the site includes the benchmarking data for foundation use of social media by channel which makes it very easy to do research.

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Studies Research Trend North America 119

The NonProfit Times

APRIL 24, 2024

The agency collected responses from fundraisers at 216 nonprofits for its Benchmarks report. It’s a continuation of trends we’ve been seeing over the past few years. The big spike in online revenue since 2020 stabilized,” said Will Valverde, lead writer of Benchmarks and senior creative director at M+R.

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Data Online Giving New York City 52

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

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Statistics Trend Benchmark Blackbaud 83

NTEN

MAY 2, 2011

The 2011 Nonprofit Social Network Benchmark Report found that 30% of Master Fundraisers – those that brought in more than $100,000 – were small organizations and a further 8% were medium-sized. You'll: Learn key trends in nonprofits' use of social media and how they're resourcing it. Discover three year trends and changes from 2010.

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Benchmark Social Media Org Media 79

Nonprofit Tech for Good

NOVEMBER 22, 2016

To continue to have positive results on the Big Three, your nonprofit will need to make financial investments in staff, advertising, and premium tools. Furthermore, email revenue grew by 25% in 2015, faster than the 19% overall rate of online revenue growth ( 2016 M+R Benchmarks Study ). 2) A Revival in Email Fundraising. billion to 5.59

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Technology Trend Social Media United States 100

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

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Benchmark Internet Giving Offline 73

Connection Cafe

JULY 21, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Oh, and you’ll get early access to the survey results for helping us with the survey. Blackbaud Partners with The Content Marketing Institute (CMI). Thanks for your help!!

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Survey Content Benchmark Marketing 46