Nonprofit Tech for Good

JULY 21, 2019

1% via text message ( Global Trends in Giving Report ). 92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ). Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ).

Stats 279

Stats Social Media NGO Media 279

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 Over the last six months, the top bar has resulted in 973 new contacts compared to 476 new contacts from a (now removed) popup form that appeared 20 seconds after load to non-subscribers. to secure a lead [i.e., 1) Top bar opt-ins and links.

Websites 312

Websites Action Test Newsletter 312

Nonprofit Tech for Good

JULY 4, 2023

M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [ M+R Benchmarks ] The top three sources of website traffic are: Direct (22%) Organic Search (17%) Social (16%). M+R Benchmarks ] Average online gift and mobile giving.

Statistics 241

Statistics Websites Benchmark Drupal 241

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2012

Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. Frank Barry shares this guest post summarizing results. 2012 Nonprofit Social Networking Benchmark Report [INFOGRAPHIC] guest post by Frank Barry. Tweet It!]. Tweet It!]. Click to view complete image.

Social Network 107

Social Network Benchmark Network Report 107

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Related Links: Benchmarks UK is here! Sign up now

Benchmark 105

Benchmark Data Map Help 105

M+R

NOVEMBER 29, 2021

Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! And please reach out to benchmarks@mrss.com with any questions. The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data.

Benchmark 98

Benchmark Analysis Aggregator Advocacy 98

Nonprofit Tech for Good

MARCH 20, 2018

Source: Benchmarks. Source: Global Trends in Giving Report. Source: Global Trends in Giving Report. Source: Global Trends in Giving Report. English, français, português y español, the 2018 Global NGO Technology Report is based on the survey results of 5,352 NGOs from 164 countries. Source: Network for Good.

Stats 217

Stats San Francisco Online Fundraising 217

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2012

Part of the M+R Infographic for Benchmark Study. You can do a “quick and dirty” benchmark study by looking at one or two similar organizations. But it is really nice to have some industry wide numbers. Free Webinar on April 18th 4 PM EST to discuss results. Download your free copy here.

Benchmark 100

Benchmark Studies Attention Measure 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

Benchmark 105

Benchmark Social Media Global Project 105

NetWits

DECEMBER 1, 2011

Because key industry benchmarks and trends show that engagement online through advocacy is an effective springboard for raising money because advocates are 7X more likely to give (full report), compared to non-advocates. Transform Actions Into Money. So how do you clear a path from taking action to giving money?

Giving 235

Giving Advocacy Rate Action 235

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here’s a roundup. One of my favorite sections of the site includes the benchmarking data for foundation use of social media by channel which makes it very easy to do research.

Studies 119

Studies Research Trend North America 119

Nonprofit Tech for Good

APRIL 10, 2022

You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news. Don’t be a #hashtag #spammer.

Twitter 329

Twitter Practice Social Media Nonprofit 329

Nonprofit Tech for Good

MAY 7, 2024

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48

Social Media 164

Social Media Statistics Media Social 164

sgEngage

MARCH 8, 2024

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?

Benchmark 80

Benchmark Blackbaud Report Online 80

Nonprofit Tech for Good

JULY 5, 2020

and around the world to create award-winning videos that drive results. We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights. He and his team work with nonprofits across the U.S.

Video 321

Video Share Social Social Media 321

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 82

Statistics Trend Benchmark Blackbaud 82

NTEN

MAY 2, 2011

The 2011 Nonprofit Social Network Benchmark Report found that 30% of Master Fundraisers – those that brought in more than $100,000 – were small organizations and a further 8% were medium-sized. You'll: Learn key trends in nonprofits' use of social media and how they're resourcing it. Discover three year trends and changes from 2010.

Benchmark 79

Benchmark Social Media Org Media 79

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 73

Benchmark Internet Giving Offline 73

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Does a lot of &# drive by&# analysis, but no monthly review of trends. Often overwhelmed.

Results 95

Results Data Charlotte Measure 95

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program. Add a pop-up!

Practice 342

Practice Online Fundraising Nonprofit 342

NTEN

AUGUST 13, 2012

[This is part three of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. What Do the Results Tell Us About Tech Adoption at Nonprofits? “We You can download the complete report for free here.]

Adopt 81

Adopt Benchmark Tech Technology 81

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 65

Benchmark Studies Metrics ROI 65

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!

Benchmark 64

Benchmark Hunger Advocacy Channel 64

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

DECEMBER 3, 2020

In truth, for Facebook to produce results for your nonprofit, you must invest a minimum of $100 a month in Facebook Ads. There’s a steep learning curve to Facebook Ads and to improve you’ll need to experiment and track your results in Google Analytics. either way, Facebook organic reach is estimated to be an abysmal 2%.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2013

24th. Will nonprofits follow that trend? While techniques and equipment are important, it is also useful to have some benchmarks and best practices in the nonprofit sector to inform your strategy and measurement plan. Tactics will only go so far. Currently, there are no significant benchmarks around video for nonprofits.

Video 115

Video Benchmark Headline Comparison 115

sgEngage

MARCH 7, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Key Trends in Nonprofit Peer-to-Peer Fundraising Posted by Steve MacLaughlin on March 7th, 2011 Blackbaud has released two new groundbreaking research studies that reveal insights about peer-to-peer event fundraising.

Trend 72

Trend Blackbaud Fundraising Benchmark 72

M+R

JANUARY 11, 2022

And the thing is, both of these activities expose our fundamental impatience — whether we’re sneaking a quick taste of pre-baked cookie dough or frantically hitting refresh on our fundraising results. . So here it is: a first pass at the trends and top-line findings from about 30 of the nonprofits we work with. Email is alive and well!

Fundraising 116

Fundraising Sample Gift Benchmark 116

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! That means there’s a survey bias in the results. You thought direct mail was dead but it has returned.

Mail 79

Mail Trend Offline Blackbaud 79

NetWits

NOVEMBER 11, 2010

My point is that it CAN happen (In fact, I saw some examples today of non-profits achieving results like this), but a lot of non-profits shoot them selves in the foot by forgetting to do the basics of email marketing correctly. The results consisted of over 3000 paid event registrants and $10,000.00 What am I missing?

email 212

email Profit Registration Review 212

EveryAction

JULY 12, 2023

Although these results are pretty incredible, it’s always important to balance email volume with targeting the right donor segments so that each one of your supporters receives the right email messages as part of your omni-channel strategy.

Channel 224

Channel Work Fundraising Movie 224

M+R

JUNE 27, 2024

Read time: 2 minutes For fans of M+R Benchmarks: The Game, the latest expansion pack has arrived: 2024 UK/Ireland Benchmarks , presented in partnership with our fellow gamemasters at Rally. Give it a read, and let us know at benchmarks@mrss.com if any questions come up! Let us know here. first appeared on M+R.

Ireland 52

Ireland Benchmark Sample ROI 52

Nonprofit Tech for Good

NOVEMBER 22, 2016

To continue to have positive results on the Big Three, your nonprofit will need to make financial investments in staff, advertising, and premium tools. Furthermore, email revenue grew by 25% in 2015, faster than the 19% overall rate of online revenue growth ( 2016 M+R Benchmarks Study ). 2) A Revival in Email Fundraising. billion to 5.59

Technology 100

Technology Trend Social Media United States 100

sgEngage

NOVEMBER 15, 2010

Overall Fundraising Remains Positive The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,376 nonprofit organizations representing $2.2 This growth trend has been fueled by improving results from both large (+3.9%) and small (+15.1%) nonprofits. over last year.

Blackbaud 70

Blackbaud Trend Nonprofit Statistics 70

M+R

FEBRUARY 11, 2024

Email fundraising has become increasingly difficult, but many of the organizations in our sample of 24 nonprofits saw strong results this December. Keep these trends and tactics in mind as you start to pencil in plans for the coming end of year (and no, it is never too early to start).

email 116

email Campaign New York City Photography 116

Candid

FEBRUARY 27, 2024

Compare your data and look for trends One of the challenges of opinion data is that it’s hard to know what’s a good average overall rating or result. If you don’t have access to external benchmarks, another approach is to compare your own organization’s results over time. Is a 4 on a 5-point scale typical or superlative?

Rate 125

Rate Survey Nonprofit Sample 125

sgEngage

NOVEMBER 11, 2010

There are 75 pages of statistics and trend information in the report. Giving Amount Trends High net worth households gave $54,016 on average to charity in 2009. The study is part of an ongoing research partnership with the Center on Philanthropy at Indiana University , which began in 2006. The average wealth of respondents was $10.7

Philanthropy 75

Philanthropy Studies Trend Attitude 75