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Creating Open Doors: Sponsors Who Ask to Contribute

Greater Giving

What if you could skip that step, and instead create an open door for sponsors to offer up their own donations—without even having to ask for money? Focus Conversation on the Sponsor, NOT You. From your very first pitch to a potential sponsor, you should be gearing every conversation to what the sponsor wants.

Sponsor 83
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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

Sponsored by Network for Good – an easy-to-use all-in-one nonprofit fundraising platform. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

Google 275
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Top Fundraising Benchmarks to Share With Your Nonprofit Board [SLIDESHARE]

Classy

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board. Top Fundraising Benchmarks to Share With Your Nonprofit Board from Classy. Step 3: Present Compelling Recommendations to Your Nonprofit Board .

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

Use benchmark data from past actions or other nonprofits to evaluate your campaigns, and then work to improve the metrics that matter most. Better engagement means better results, and testing lets you fine-tune your marketing efforts. 2) A/B Testing Not sure what subject line to go with?

Marketing 207
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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. It’s a good practice to occasionally tag important partners and sponsors in image tweets, but doing so often will only annoy them. Don’t be a #hashtag #spammer. Don’t be a photo tag spammer either!

Twitter 345
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10 Threads & X Best Practices for Nonprofits

Nonprofit Tech for Good

The results are organic growth never seen before. There is no data to provide benchmarks for the optimal number of times to post to Threads on a weekly basis, but through experimentation, Nonprofit Tech for Good has settled on posting every other day. A good example is the first thread by the Center on Budget & Policy Priorities.

Practice 194
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Google’s AI Search Experience: What advertisers need to know

M+R

If you’ve Googled, well, anything lately, you’ve probably seen Google’s generative AI experience, aka an AI-generated answer at the very top of the search page (above ads and organic results). The company also expanded on its (inevitable) plan to monetize this experience, via a to-be-released “Sponsored” section of AI results.

Search 45