Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

Social Media 105

Social Media Benchmark Project Global 105

Care2

JANUARY 27, 2011

NTEN, Common Knowledge and Blackbaud invite you to take part in a nonprofit survey about how nonprofits are using online social networks, and enter your name for a chance to win an Apple iPad. The survey results will be compiled and presented at the NTEN Nonprofit Technology Conference in March 2011.

Social Network 62

Social Network Survey Network Social 62

NTEN

MAY 2, 2011

It turns out that nonprofits of all sizes are able to scale their fundraising efforts on social networks. The 2011 Nonprofit Social Network Benchmark Report found that 30% of Master Fundraisers – those that brought in more than $100,000 – were small organizations and a further 8% were medium-sized.

Social Media 79

Social Media Benchmark Org Media 79

NTEN

MAY 10, 2010

Remember those halcyon days of yore when the phrase "social networking" was suffused with golden light? If your organization isn't measuring the results of its social media initiatives, you may be wasting time and effort. New fundraising campaing? Try Causes! Need to build community? Let's create a Ning site!

Social Network 67

Social Network Network Social Ning 67

Nonprofit Tech for Good

FEBRUARY 23, 2017

In fact, 56 percent of individuals who follow nonprofits on mobile and social networks take further action, the number one action being making a donation, after they have read a compelling story published by a nonprofit. Telling a good story requires a creative mind, excellent writing skills, and the ability to edit and brand images.

Communication 224

Communication Online Nonprofit Social Media 224

NetWits

FEBRUARY 29, 2012

Use social networks like Facebook, Twitter and YouTube. we know the activities we’re asking people to do will result in their friends and family supporting them by making donations. donations of $60 each resulting in $450 raised in a single day. . Customize their personal page with own story and picture. Belong to a team.

Contest 183

Contest Mind Fundraising Ipod 183

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

FEBRUARY 27, 2012

Pundits and bloggers in the nonprofit sector often lament the inability of social media to raise money for nonprofits. widgets and apps have yet to raise large amounts in online dollars for most nonprofits, but that doesn’t mean that social media is not resulting in large amounts of dollars raised online. It’s true that Web 2.0

Donation 224

Donation Practice Nonprofit Mail 224

Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Digital Payments on Social Networks. Social media is hazardous to our physical health causing Carpal Tunnel Syndrome and text neck. Periscope Coins.

Communication 273

Communication Trend Fundraising Online 273

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2014

Director of Programs and Policy answered a few questions about how they used learning and pivoting to get better results. LCF has built a dynamic network of Latino nonprofit leaders through its advocacy platform, the California Latino Agenda and has engaged a powerful group of female donors through the Latina Giving Circle.

Foundation 114

Foundation Results Community Learning 114

Nonprofit Tech for Good

APRIL 10, 2022

Related Webinar: Social Media Best Practices for Nonprofits. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Twitter is not for every nonprofit.

Twitter 343

Twitter Practice Nonprofit Social Media 343

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005. Add a pop-up!

Practice 342

Practice Fundraising Online Nonprofit 342

Tech Soup

MAY 14, 2009

The event will reveal the results of the 2009 eNonprofit Benchmarks Study , which: Provides updated industry-wide metrics to analyze your online program. Tags: Fundraising Online Fundraising Online Fundraising Online Seminar Social Networking Tech Planning Using the Web and Internet Web Building. Starts now!

Benchmark 43

Benchmark Studies Results DC 43

Amy Sample Ward

APRIL 27, 2011

Slightly more than a third (34%) gave as a result of a workplace fundraising 52% drive. In the newest eNonprofit Benchmarks report from NTEN and M+R Strategies, it’s easy to see what a compelling cause may be to Millennial donors: disaster. That high-profile celebrity 35% or influential leader endorsement?

Celebrate 201

Celebrate Fundraising Impact Case Study 201

NetWits

MAY 30, 2012

In today’s connected world — where seemingly everyone is using their smart phones to update social networks, check email, and pump out hundreds of text messaging a week — direct mail can look a bit outdated to some nonprofits looking to raise money in support of their mission. Download the full Multichannel Fundraising Report.

Online 234

Online Fundraising Offline Mail 234

NetWits

APRIL 11, 2012

Beyond simply creating neat graphics, nonprofits are starting to seriously think about ways to use the data they have to visually show their work, impact and results. While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. > [link].

Technology 245

Technology Nonprofit NTEN Social Media 245

Nonprofit Tech for Good

JANUARY 27, 2016

Based upon the survey results of 2,780 NGOs from Africa, Asia, Australia & Oceania, Europe, North America, and South America, the data gleaned from the online survey is unprecedented and provides valuable insight into the global NGO sector and its use of online technology. 11% have a full-time or part-time social media manager.

Stats 100

Stats Internet South America Technology 100

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 53

Social Network ROI Social Media Advocacy 53

Tech Soup

FEBRUARY 14, 2012

Smartphones are in everyone’s hands and social networking online has become an everyday activity for millions of people. Data sources used in above infographic: 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. Because Internet usage continues to skyrocket. Data storage and hardware is cheap.

Fundraising 67

Fundraising Offline Results Time 67

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. If there is anything that nonprofits should be learning as result of the proliferation of the Social Web is to keep it simple.

Campaign 113

Campaign Online Fundraising Nonprofit 113

Nonprofit Tech for Good

DECEMBER 3, 2020

Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Care2

DECEMBER 30, 2012

As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth. According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S.

Social Media 78

Social Media Money Media Social 78

Care2

OCTOBER 30, 2013

Second, the majority of nonprofits have not raised a dime on social media. According to the Nonprofit Social Networking Benchmark Report by Blackbaud, only 2% of nonprofits raised between $10K and $25K on Facebook in a 12 month time period. Social media is definitely not free. Take a look at the chart below.

Social Media 77

Social Media Money Media Raise 77

Nonprofit Tech for Good

OCTOBER 5, 2011

The following is an excerpt from Chapter 6 in the newly released Social Media for Social Good: A How-To Guide for Nonprofits. The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. for Nonprofits.

Linkedin 194

Linkedin Group Practice Management 194

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. What are the results? Helps us move away from tool driven decisions to results.

ROI 104

ROI Social Media Media Social 104

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Don't set up a presence on every social network in the world all at once. . Use Help Applications That Streamline Social Media Tasks. Do you need to prune?

Awareness 101

Awareness Social Media Tips RSS 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

The most recent Pew Internet Project Internet and technology use studies show how immersed teens and young adults are in the online environment and how tied they are to the mobile and social sides of it. Some 95% of teens ages 12-17 are online, 76% use social networking sites, and 77% have cell phones.

Network 112

Network Social Work System 112

sgEngage

NOVEMBER 24, 2021

It has taken off in recent years thanks in part to the ease of online giving and accessibility of social networks. Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” Use engaging visuals.

Blackbaud 111

Blackbaud Donor Gift Fundraising 111

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Innovation: The business objective of innovation is an extraordinary byproduct of engaging in social marketing activity. Social Media Analytics Frameworks and Tools. The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

Social Media 100

Social Media Measure Media Strategy 100

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." What does social media success look like, anyway?" I will define the terms below and discuss mixing and matching below."

Web 117

Web Social Media San Francisco Search 117

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

But, maybe you've done some of that thinking and implemented a few focused social media experiments in 2008 and have gleaned some insights. Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Good for you! Great work.

Social Media 99

Social Media Media Social Tips 99

ASU Lodestar Center

OCTOBER 29, 2014

They end up spending frivolously on marketing or allocate resources to free mediums like social media in an attempt to save money. While social media should play an integral piece, your organization has to allocate more money and time to marketing, build skills, identify targets, and expand beyond social networks.

Social Media 81

Social Media Marketing Media Social 81

Nonprofit Tech for Good

FEBRUARY 7, 2017

The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. Other social networks used by global NGOs are YouTube (55%), LinkedIn (51%), Google+ (28%), and WhatsApp (16%).

Social Media 100

Social Media Stats Media Social 100

Care2

SEPTEMBER 12, 2010

However, only between 25% and 35% said that they could confirm that they are truly reaching new supporters via these social networks. Other tangible results include: About 55% think that LinkedIn is a good source to reach new supporters. Less then 40% think using MySpace to reach new supporters is helpful.

Social Media 76

Social Media Media Social Nonprofit 76

Care2

JULY 2, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" However, it’s important to note that none of them are 100% at measuring results.

Social Media 70

Social Media Track Media Social 70

sgEngage

MARCH 18, 2011

Steve MacLaughlin , Blackbaud’s director of Internet solutions, will discuss key technology trends impacting nonprofits, the role of social media in online fundraising, the emerging channel of mobile giving, and the importance of building a multi-channel strategy.

NTEN 75

NTEN Conference Technology Blackbaud 75