Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. As a result, securing more monthly donor revenue is a high priority for nonprofits. That’s a missed opportunity because NextAfter also found that a “Give Monthly” pop-up results in a 64% increase in monthly donations.

Practice 363

Practice Donation Paypal Badge 363

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Others prefer a sense of community and the chance to ask questions, and a few hundred of them joined us for a Benchmarks webinar yesterday. . 2020 M+R Benchmarks Study—A Data Odyssey: The Recording.

Benchmark 98

Benchmark Hunger Headline FAQ 98

Charity Village

JULY 17, 2024

Released in May, this all-Canadian report unpacks how direct mail fundraising programs performed last year, thanks to the amazing charities who share their results with us! Use it to show off your success, […] The post Have you had a chance to download and dig into Direct Mail Benchmarks 2024 yet?

Mail 117

Mail Benchmark Charity Measure 117

M+R

APRIL 27, 2023

The maître d’ has called your name, the table is set, and the napkins are folded up like fancy little swans: it’s time to dig in to a year’s worth of M+R Benchmarks charts, findings, and insights at mrbenchmarks.com ! But the results for nonprofits in the Disaster/International Aid space looked very different.

Benchmark 111

Benchmark Studies Social Media Chart 111

Nonprofit Tech for Good

JULY 4, 2023

M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [ M+R Benchmarks ] The top three sources of website traffic are: Direct (22%) Organic Search (17%) Social (16%). M+R Benchmarks ] Average online gift and mobile giving.

Statistics 241

Statistics Websites Benchmark Drupal 241

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. We’d like to invite you to come along by participating in our upcoming 2022 M+R Benchmarks. . The window to sign up as a Benchmarks participant is open NOW. Related Links: Benchmarks UK is here!

Benchmark 105

Benchmark Data Map Help 105

M+R

NOVEMBER 29, 2021

Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! And please reach out to benchmarks@mrss.com with any questions. The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data.

Benchmark 98

Benchmark Analysis Aggregator Advocacy 98

M+R

APRIL 22, 2021

We are excited to report that the 2021 M+R Benchmarks Study is ready for you. Thanks to contributions from 220 amazing nonprofit participants, this year’s Benchmarks Study covers detailed data including digital ads, social media, email, web traffic, mobile messaging, and more. . 2021 Benchmarks UK FAQ. Read time: 2 minutes.

Benchmark 105

Benchmark Studies Hunger FAQ 105

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Nonprofits often use this study to benchmark their own online activities and fundraising ideas. based national nonprofits in 2012.

Rate 235

Rate email Ideas Trend 235

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 Over the last six months, the top bar has resulted in 973 new contacts compared to 476 new contacts from a (now removed) popup form that appeared 20 seconds after load to non-subscribers. to secure a lead [i.e., 1) Top bar opt-ins and links.

Websites 310

Websites Action Test Newsletter 310

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). Is your organization using video and getting results? How are you measuring those results? How Nonprofits Measure Success of Video.

Benchmark 123

Benchmark Video Practice Articulate 123

Nonprofit Tech for Good

APRIL 18, 2017

Source: 2016 Luminate Online Benchmark Report. Source: 2017 Benchmarks Study. 21% of peer-to-peer fundraising dollars raised are the result of a direct click-through on social media. In 2016, the number was 28%, which is a 40% jump from 2015. Source: Dunham+Company. Sustainer income from monthly donors grew 10% in 2016.

Social Media 238

Social Media Stats Mobile Technology 238

Nonprofit Tech for Good

JULY 21, 2019

Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ). M+R Benchmarks Report ).

Stats 279

Stats Social Media NGO Media 279

sgEngage

MARCH 8, 2024

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. We look forward to this report every year.

Benchmark 80

Benchmark Blackbaud Report Online 80

Nonprofit Tech for Good

MAY 7, 2024

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48

Social Media 162

Social Media Statistics Media Social 162

M+R

MARCH 11, 2024

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. P.S. Guess who will be releasing a Benchmarks study on April 24? The post Scout Quest Webinar Recap: Humane Society Results!

Mail 97

Mail Results Benchmark United States 97

Nonprofit Tech for Good

APRIL 21, 2011

The next benchmark is when I hit 500,000 followers. Mass following will not produce the results you are hoping for. There a handful of nonprofit service providers in there too. That said, I’ve been saving up and to commemorate 50,000 nonprofits on Twitter I donated $500 to my Favorite Nonprofits. That will be a $500 donation too.

Twitter 234

Twitter Ghana Nonprofit Benchmark 234

Nonprofit Tech for Good

JULY 5, 2020

and around the world to create award-winning videos that drive results. We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights. He and his team work with nonprofits across the U.S.

Video 320

Video Share Social Social Media 320

Nonprofit Tech for Good

MARCH 3, 2020

The survey is anonymous and your participation will help provide charitable giving benchmarks for nonprofits, NGOs, and charities worldwide. The results will be released on September 14, 2020 in the third edition of the Global Trends in Giving Report. Please volunteer 5-10 minutes of your time and take the survey! <<

Survey 203

Survey Global Trend Alexa 203

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!

Benchmark 64

Benchmark Hunger Advocacy Channel 64

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2014

Director of Programs and Policy answered a few questions about how they used learning and pivoting to get better results. What were your results? What did you do to get those results? Now that we had a benchmark from our first year and chose a more realistic goal of $15,000. Masha Chernyak. Our strategies were working.

Results 114

Results Foundation Community Learning 114

NetWits

DECEMBER 1, 2011

Because key industry benchmarks and trends show that engagement online through advocacy is an effective springboard for raising money because advocates are 7X more likely to give (full report), compared to non-advocates. Transform Actions Into Money. So how do you clear a path from taking action to giving money?

Giving 235

Giving Advocacy Rate Action 235

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. If there is anything that nonprofits should be learning as result of the proliferation of the Social Web is to keep it simple.

Campaign 237

Campaign Online Fundraising Social Media 237

Nonprofit Tech for Good

MARCH 20, 2018

Source: Benchmarks. English, français, português y español, the 2018 Global NGO Technology Report is based on the survey results of 5,352 NGOs from 164 countries. Source: Charitable Giving Report. 2) 30% of online giving occurs in December. 10% on the last three days of the year. Source: Network for Good. Source: Network for Good.

Stats 216

Stats San Francisco Online Fundraising 216

Nonprofit Tech for Good

APRIL 10, 2022

You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. Most nonprofits, however, will have to engage their followers for Twitter to produce results – but Twitter is tricky and not for everyone. Don’t be a #hashtag #spammer.

Twitter 327

Twitter Practice Social Media Nonprofit 327

Wild Apricot

MAY 10, 2018

We combined the results from that survey to research conducted by the Membership Marketing Benchmarking Report (published by Marketing General Incorporated) and other sources to create this helpful guide.

North America 145

North America Guide Benchmark America 145

NetWits

FEBRUARY 29, 2012

we know the activities we’re asking people to do will result in their friends and family supporting them by making donations. Here’s what it would look like if you were on par with our benchmarks … If one of your participants sends 30 emails on the day of your contest they’d receive 7.5 It’s as simple as that.

Contest 183

Contest Mind Fundraising Ipod 183

Nonprofit Tech for Good

APRIL 2, 2020

The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list. Focusing on your conversion rate is one of the few things you can do that can truly multiply your results.

Metrics 287

Metrics Digital Marketing Retention 287

EveryAction

JULY 12, 2023

Although these results are pretty incredible, it’s always important to balance email volume with targeting the right donor segments so that each one of your supporters receives the right email messages as part of your omni-channel strategy.

Channel 224

Channel Work Fundraising Movie 224

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. For any fundraising campaign, you’ll see the best results from using every channel available to you. Use a multi-channel approach.

Effective 287

Effective Fundraising Nonprofit Channel 287

.orgSource

AUGUST 19, 2024

Many of the data disasters I’ve seen result from well-intentioned employees trying to get a job done without the correct information about how to do it. Include benchmarks in goals and KPIs. But the following characteristics are universal to an approach that puts people first: Empower and educate Invest in training.

Government 251

Government Data Experiment Disaster 251

EveryAction

OCTOBER 26, 2022

M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. Twelve months later, they reviewed the results. TechJury has reported that SMS open rates average 98%.

Donor 216

Donor Giving Gift Photo 216

M+R

JUNE 27, 2024

Read time: 2 minutes For fans of M+R Benchmarks: The Game, the latest expansion pack has arrived: 2024 UK/Ireland Benchmarks , presented in partnership with our fellow gamemasters at Rally. Give it a read, and let us know at benchmarks@mrss.com if any questions come up! Let us know here. first appeared on M+R.

Ireland 52

Ireland Benchmark Sample ROI 52

Nonprofit Tech for Good

SEPTEMBER 20, 2018

If you want to dig into all of the results, you can check out the full study (including 32 unique and data-driven test ideas) at: recurringgiving.com. The result? The result? After selecting 115 nonprofits spanning 9 verticals, we made recurring donations to each one (or at least we tried). A 64% increase in recurring donors.

Stats 236

Stats Giving Fundraising Gift 236

Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report explores the impact of gender, generation, and ideology upon giving and volunteerism.

Trend 263

Trend Communication United States Online 263

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . . — Kevin Shulman for the Agitator-DonorVoice.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Nonprofit Tech for Good

NOVEMBER 30, 2014

A good story published on blog that receives a lot traffic and has a strategically placed donate button may result in a small number of passive donations, but fundraising content is written to tap into the core characteristics of what motivates donors to give online (as discussed in Chapter 5) and not just once but multiple times. Engagement.

Communication 250

Communication Online Storytelling Voice 250