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19 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results.

Research 307
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The 2024 Recurring Giving Report

NonProfit PRO

If you want to expand your recurring giving program, this resource is for you. Download now to access benchmarks, donor insights, data-backed strategies, and advice from industry fundraising experts. Recurring donors are easy to retain, highly engaged, and deeply connected to the causes they love.

Giving 241
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BDO Unveils Its 2024 Nonprofit Standards Benchmarking Survey

NonProfit PRO

BDO released its "2024 Nonprofit Standards" benchmarking survey, which showed nonprofits are expecting to grow, plus other findings.

Benchmark 130
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Early-stage benchmarks for young cybersecurity companies

TechCrunch

Though every company’s journey is unique, we can tease out trends and patterns to establish performance benchmarks for the cybersecurity ecosystem as a whole. Discounting variances in pricing, the best companies we’ve seen are able to reach the $500,000 benchmark in less than 18 months. within 12 months of their seed round.

Benchmark 142
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AI for good: How you can help Candid Labs empower nonprofits 

Candid

Benchmarks created to assess the performance of AI tools compared with humans on tasks such as image classification, visual reasoning, and English understanding show the gaps narrowing. As of May 2024, the MMMU benchmark , which evaluates responses to college-level questions, scored GPT-4o at 60%, compared with an 83% human average.

Help 98
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22 Must-Read Research Reports for the Nonprofit Sector

Nonprofit Tech for Good

Published by Care2, NTEN, hjc, and the Resource Alliance. 2017 Benchmarks Study :: Download. 2017 Luminate Online Benchmark Report :: Download. Published by the Pew Internet & American Life Project. 2018 Fundraising Effectiveness Project :: Download. Published by the Association of Fundraising Professionals.

Research 271
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Missed the Benchmarks boat? We’ve got you covered

M+R

You might be feeling a little of that frustration and FOMO if you missed the M+R Benchmarks webinar on April 27, but don’t worry — we would never leave you behind. . Finally, what would a journey like Benchmarks be without a custom roadtrip mixtape? The full webinar recording is available here.