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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

How to Best Illustrate ROI. Be aware, however, that in the world of nonprofit research, many experts discount that this metric has any real value in rating a nonprofit. Sharing this information with your board and other supporters can instill confidence in your nonprofit’s ROI, regardless of that benchmark. ?

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2012 Nonprofit Social Networking Benchmark Report

NCE Social Media

Here’s a video of Jeff Patrick , president of Common Knowledge , being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report. Jeff goes over topics in the report such as ROI, value of a new fan/follower, commercial social networks, and resources for strategies.

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39 Social Media Stats from the 2019 Global NGO Technology Report

Nonprofit Tech for Good

4) 27% have a system in place to track and report return on investment (ROI) on social media campaigns. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

According to HubSpot Research , Facebook Pages that have 100 followers or more earn a median of a single click on the first two posts that a nonprofit shares on Facebook per week. would increase the ROI, but in truth, there are more important projects to focus on than investing time and resources into our Facebook Stories.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. The research is based on brands with a large following, a vast array of visual content, and a significant budget for advertising. Tangible ROI from Instagram Stories is elusive.

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

The time invested in ramping up your campaigns and the content strategy behind it is well worth it in terms of return on investment (ROI). In truth, the best way to know if your subscribers are truly engaged is to research whether they have opened and clicked inside one of your email campaigns within the last six months.

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Infographic: It's About Smarter Investment

NTEN

We've been sharing the results of our annual research on nonprofit investments in technology staffing and budgets in multiple ways this year: with the full report , an infographic with the key benchmarks , a webinar – and we also introduced a dynamic benchmarking tool this month.