Benchmark Registration Stats 
Care2
MAY 24, 2013
Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.
Connection Cafe
OCTOBER 23, 2013
But for many organizations, the registration process itself is a bit of a mystery, with little understanding of how potential participants are navigating the multi-step process. The first step to improving registration rates is understanding the roadblocks. Every person who doesn’t complete the process represents dollars lost.
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NetWits
NOVEMBER 29, 2011
Capture more info during event registrations. Analyze the stats of previous emails. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Ask for interests during the email signup process. Give current subscribers the opportunity to tell you what they like.
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.
Connection Cafe
APRIL 11, 2014
The stats and analysis give us some interesting insights into different types of fundraising events. By studying the benchmarks, we can get insights into achieving greater fundraising success – and the solutions definitely vary depending on the type of event. Want to learn more about using peer-to-peer benchmarks to get better results?
Connection Cafe
MAY 9, 2013
Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance. Industry benchmark reports identify how events similar to yours perform in the key performance categories. Start by using benchmark reports as a guide.
Connection Cafe
APRIL 24, 2014
The benchmark study found in terms of participant population and revenue that while team captains bring in 27% of the revenue, the members of their team raise a little more than 57 percent. Those participants who gave an additional donation during registration tend to be stronger, better fundraisers according to this year’s study.
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