EveryAction

MAY 15, 2017

The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. Want to learn how to improve your deliverability rates?

Spam 134

Spam Rate Studies email 134

Nonprofit Tech for Good

APRIL 15, 2020

This is the third post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. 6) Add charity rating badges and program vs. operating expense graphics.

Practice 363

Practice Donation Paypal Badge 363

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Register today for any or all of three webinars: June 5, 2013 at 1:00 p.m. July 1, 2013 at 1:00 p.m. Eastern time / 12:00 p.m.

Benchmark 40

Benchmark Studies Marketing Online 40

Forum One

JANUARY 20, 2022

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Conversion rate (e.g., Response rate (how often did people reply directly to your email?). Open rate (was your subject line compelling enough to open the email?).

Metrics 75

Metrics Digital Strategy Rate 75

NTEN

MARCH 19, 2011

A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. As it turns out, a high unsubscribe rate correlates directly with high fundraising results. The first being: unsub rate > list growth rate = nobody to message.

Benchmark 88

Benchmark Studies Report Mail 88

Nonprofit Tech for Good

JUNE 18, 2024

This is the ninth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. It’s during those early months, and sometimes years, when your nonprofit is most likely to experience the fastest organic growth rate of new followers.

Practice 184

Practice Social Media Profile Nonprofit 184

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. 9 Underutilized Retention Emails.

Rate 55

Rate Conversation email Fundraising 55

Nonprofit Tech for Good

DECEMBER 19, 2017

This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. You can view the webinar archive on SlideShare. billion by 2021 – a growth rate of 22%.

Trend 268

Trend Communication United States Online 268

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Social Media Best Practices for Nonprofits. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Open rates are flat. For last several years we’ve seen a precipitous drop in email open rate. Flat open rates represent a very big change from the recent past.

Benchmark 55

Benchmark Metrics Report Online 55

EveryAction

JUNE 3, 2016

Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email.

Spam 147

Spam email Studies Nonprofit 147

sgEngage

AUGUST 3, 2021

The smallest company size considered in this report, 0 – 1,000 employees, had the highest overall giving and volunteering engagement rates. The overall engagement rate for companies of this size was more than 2x higher than the overall engagement rate of the largest company size, 100,000+ employees.

Disaster 97

Disaster Social North America Companies 97

EveryAction

SEPTEMBER 20, 2016

Sidenote: if you weren't able to join us for this month's webinar, make sure to follow EveryAction on Twitter + keep up with our virtual and in-person events to join us next time! Goal: Engagement Metric: Overall Engagement Rate. Goal: Website traffic Metrics: Clickthrough Rate, Visits. About Wistia. How did it do at what ?".

Metrics 100

Metrics Social Media Measure Media 100

3rd Sector Labs

APRIL 23, 2014

Third Sector Labs recently co-hosted a data management webinar with Debbie Snyder , VP of Sales & Marketing for Adcieo. QUESTION: NTEN just held an online fundraising benchmark webinar, where they talked about email open rates being low, and organizations raising something like $17 for every 1000 emails sent.

Data 133

Data Management Rate Benchmark 133

NetWits

NOVEMBER 15, 2011

Check out some of the info and screenshots I shared last week on the Blackbaud webinar Year-End Fundraising Campaigns that Rock with Frank Barry from Blackbaud and Kai MacMahon from Autism Speaks. eNonprofit Benchmark study. On average fundraising responses rates range from.08% 13% – eNonprofit Benchmark Study.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Open rates and click-throughs are holding steady. What are you struggling with?

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Forum One

DECEMBER 22, 2022

UA is what many organizations think of simply as “Google Analytics,” the code that’s on all your website pages and the companion reports that show page views, bounce rates, click-throughs, conversions, and other metrics. Watch this space for guidance, webinars, and resources on the GA4 transition.

Time 73

Time Metrics Analytics Adopt 73

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. Email fundraising response rate went up 11% for the test group. Now, we did hypothesize that the test group would give at higher rates. Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. So many people asked interesting and thoughtful questions during the webinar that we wanted to make sure everyone gets a chance to see them and participate in the discussion! Q: I missed the webinar.

Metrics 64

Metrics Facebook Question Benchmark 64

Care2

MAY 16, 2011

During Care2's latest webinar Your Website Doesn't Matter , Why Email Still Rules Online Fundraising panelists Lauren Miller of Blue State Digital and Dionna Humphrey of Greenpeace USA discussed tactics they have used to engage their email list and turn prospects into donors. Listen to the webinar here. Stale lists don't donate.

Websites 66

Websites Rate Test Benchmark 66

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Online Fundraising Best Practices for Nonprofits. Consider hosting a Tweet Chat , Facebook Live Video campaign, or webinar on the day of the campaign.

Practice 342

Practice Online Fundraising Nonprofit 342

Care2

JANUARY 6, 2012

When is the last time you sat down and analyzed your donation page completion rates - meaning the number of people who clicked to your donate page from an online fundraising appeal but did not complete the donation? And when you looked at the results was the abandonment rate high or low? View more presentations from Care2Team.

Online 71

Online Practice Fundraising Rate 71

Care2

JANUARY 27, 2010

On Tuesday, Care2’s Justin Perkins moderated the webinar Connecting Advocacy to Fundraising for Maximum Impact. However, according to M&R’s eNonprofit Benchmark study, 61% of online activists take action one-time. This can yield double the response rate. Be relevant and timely. Be relevant and timely.

Advocacy 42

Advocacy Fundraising Benchmark Blackbaud 42

NetWits

MAY 19, 2011

Specific audience-centric communications will help you relate to individual constituents and give you the ability to track response rates based on each group. You can do this type of education for your participants through web content, embedded web videos, scheduled webinars and/or on-site open houses. 2) Educate. 3) Involve.

Raise 208

Raise Relationship Tips Fundraising 208

Gyrus

MARCH 14, 2024

Training types include: e-learning’s, documents, external trainings, instructor-led format, assessments (standalone and in conjunction with training also) and learning paths (combination of different types of trainings), and webinars. A Department Quality (DQ) is a benchmark that indicates how well a person can perform their job tasks.

Learning Management 52

Learning Management System Guide Learning 52

Gyrus

MARCH 9, 2024

Training types include: e-learning’s, documents, external trainings, instructor-led format, assessments (standalone and in conjunction with training also) and learning paths (combination of different types of trainings), and webinars. A Department Quality (DQ) is a benchmark that indicates how well a person can perform their job tasks.

Learning Management 52

Learning Management System Guide Learning 52

Nonprofit Tech for Good

FEBRUARY 27, 2012

That said, these online fundraising best practices as well as many others and how to successfully launch and maintain an e-newsletter will be elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. Monitor Your Charity Ratings and Reviews.

Donation 219

Donation Practice Mail Newsletter 219

Care2

MARCH 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28

Nonprofit Tech for Good

JULY 7, 2010

billion text messages each day with an open-rate that currently hovers at about 90%. Compared to other vendors, their rates for ad-free, 160-character full version are very affordable. Webinar :: How Nonprofits Can Successfully Utilize Group Texting, Mobile Websites, and Smartphone Apps. They also send 2.5

Group 203

Group Campaign Free Mobile 203

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Don’t be too alarmed though.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

APRIL 24, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) More benchmark articles can be found here.

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

APRIL 15, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I hope the data is useful to everyone.

Convio 31

Convio Benchmark Studies Social Media 31

sgEngage

APRIL 12, 2011

2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN. Get the latest data on email open rates, social media usage, email churn, and more. Based on 2006 data, the chart features the 10 major sources of revenue for U.S.

Blackbaud 94

Blackbaud Benchmark Nonprofit Chart 94

Connection Cafe

OCTOBER 23, 2013

The first step to improving registration rates is understanding the roadblocks. This feeling of overwhelmed was most evident in the Waiver stage of the process, where longer waivers, filled with paragraphs of legal jargon led to a significantly higher abandonment rate. Sign up for our webinar today. Next Steps.

Registration 35

Registration Benchmark Photography Stats 35

Care2

NOVEMBER 13, 2011

Check out some of the info and screenshots I shared last week on the Blackbaud webinar Year-End Fundraising Campaigns that Rock with Frank Barry from Blackbaud and Kai MacMahon from Autism Speaks. – eNonprofit Benchmark study. On average fundraising responses rates range from.08% 13% - eNonprofit Benchmark Study. ?Three

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

Connection Cafe

AUGUST 9, 2013

Delivering personalized content to your audiences can significantly increase click-through rates. During the webinar, I shared several ways to personalize email content. In case you didn’t see, nonprofit click-through rates declined 16% in 2012.**. Blackbaud’s 2013 Online Marketing Benchmark Study for Nonprofits.

email 48

email Campaign Test Benchmark 48