Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more! What can fundraising professionals do to put 2023 back on track?

Research 69

Research Trend Help Benchmark 69

Classy

JULY 19, 2021

3 Nonprofit Video Marketing Trends to Note. Engagement rates for a 30-second video will naturally surpass those of a 30-minute video, so make sure to map your long-form video engagement benchmarks accordingly. In fact, email capture on Wistia had a 15% conversion rate in 2020. Keep Your Finger on the Pulse.

Video 118

Video Trend Marketing Strategy 118

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Figure 1: Opens and open rate. Findings are below.

Rate 139

Rate San Diego Open Benchmark 139

Nonprofit Tech for Good

DECEMBER 19, 2017

billion by 2021 – a growth rate of 22%. Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. 2017 Global Trends in Giving Report. [JOIN] The Internet of Things for Nonprofit Organizations LinkedIn Group. The Revival of Email.

Trend 272

Trend Communication United States Online 272

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. High Complaints.

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

APRIL 15, 2020

It’s also worth noting that according to the Global Trends in Giving Report , 10% of donors worldwide prefer to give directly through their bank account. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. 6) Add charity rating badges and program vs. operating expense graphics.

Practice 363

Practice Donation Paypal Badge 363

Candid

FEBRUARY 27, 2024

Here, we share recommendations on effective feedback practices, based on research we carried out with the Irritants for Change , a group of feedback experts and nonprofit rating and information-sharing platforms. At L4G, response rates vary by collection method, from a median of 64% for in-person surveys to 32% for emailed surveys.

Rate 128

Rate Survey Nonprofit Sample 128

TechImpact

NOVEMBER 6, 2014

The world is rife with marketing trends, techniques, and jargon. Those who do rate their organizations as more effective in all areas of content marketing (43% have a verbal only strategy.). The post 2015 Content Marketing Report Benchmarks appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Benchmark 119

Benchmark Content Marketing Report 119

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Email fundraising response rates are down 13%.

Benchmark 81

Benchmark Digital Report Advocacy 81

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

The NonProfit Times

NOVEMBER 13, 2024

Data in the new Trends 2025 report, shows that donors are shifting from a donor-centric mindset to a community-centric one. The rate at which foundations give general operating support, multiyear grants, and capacity-building grants has declined steadily since 2015. It’s not all great news.

Foundation 59

Foundation Giving Philanthropy National 59

Whole Whale

AUGUST 25, 2021

In fact, giving predictions continue to follow an increasing trend across the next five years. Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

NTEN

APRIL 9, 2014

Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. Even though response rates for nonprofit emails continued to slide in 2013, online giving was up as email and social media audiences and web traffic kept climbing. Key email metrics, including open rates and response rates, declined in 2013.

Benchmark 98

Benchmark Studies Report Advocacy 98

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 99

Online Fundraising Benchmark Adwords 99

NTEN

NOVEMBER 14, 2013

A quick glance at the term “content marketing” on Google trends will shed some light on how hot. On the flip side, only twenty-six percent of our nonprofit respondents rate themselves as effective at content marketing, and only twenty-five percent have a documented content strategy to guide their efforts. Pretty promising numbers!

Content 86

Content Benchmark Trend Marketing 86

EveryAction

JULY 12, 2023

In the nonprofit world, we know mobile messaging is hard to beat when it comes to urgency and open rates: M+R’s Benchmarks reported that in 2022, while email list sizes declined, mobile messaging subscriber list sizes increased by 11%.

Channel 224

Channel Work Fundraising Movie 224

Nonprofit Tech for Good

FEBRUARY 12, 2020

According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). The good news is that modern design trends for mobile email are also compatible with desktop email. Email messaging raised 28% of all online revenue in 2017.

email 363

email Practice Marketing Newsletter 363

Nonprofit Tech for Good

MARCH 20, 2018

Source: Benchmarks. Source: Global Trends in Giving Report. 7) Over the last 10 years, donor retention rates have been consistently weak – averaging below 50%. Source: Global Trends in Giving Report. Source: Global Trends in Giving Report. Source: Global Trends in Giving Report. Source: Bloomerang.

Stats 226

Stats San Francisco Online Fundraising 226

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. sure also to include the overhead rate of staffing and running your nonprofit. But when setting your total fundraising goal, you can include the actual overhead rate.

Action 76

Action Report Practice Fundraising 76

Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability. 2) 37% regularly delete unengaged email subscribers.

email 335

email Marketing Data Digital 335

Neon CRM

JULY 19, 2023

Here are 10 year-end giving statistics that show just how important the final month of the year can be—and how your nonprofit can leverage these trends to make your end-of-year campaign a success. According to Neon One’s 2023 Nonprofit Email Report , That’s one of the words in a subject line that absolutely kills open rates.

Statistics 98

Statistics Giving Fundraising Benchmark 98

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. This is the second consecutive year that online giving has experienced double-digit growth rates. What trends did your nonprofit notice in 2013? This just in!

Benchmark 73

Benchmark Studies Online Donation 73

Care2

APRIL 9, 2013

Check out the data I pulled from the report that I think it worth comparing to your own organizations benchmarks. Email response rates are down, particularly around fundraising messaging. Nonprofit Benchmark Studies Online Advocacy Online Fundraising Trends' Email list sizes are continuing to grow at about 15%.

Rate 76

Rate email Benchmark Fundraising 76

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Benchmark Data Now.

email 104

email Marketing Test Mail 104

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Studies Consultant 59

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. Nonprofit Benchmark Studies' Email List Growth.

Benchmark 70

Benchmark Studies Money Raise 70

Bloomerang

MAY 20, 2024

Effortlessly monitor, analyze, and act with all your critical data at your fingertips Did you know: A study by Dynamic Benchmarking and Kaiser Insights found that implementing a member engagement plan led to a 6 – 12% increase in membership renewals. See what’s happening across your nonprofit using an intuitive all-in-one dashboard.

Management 113

Management Profile Analytics Track 113

Allegiance Group

JUNE 4, 2024

Of course, some trends take longer to emerge, like your retention rate or average gift size. Look at metrics like response rate, average gift, and revenue per thousand. Then, go one level deeper to look at trends. Look at overall revenue trends as well. If you can run a report each month, even better.

Metrics 52

Metrics Track Data Question 52

Gyrus

OCTOBER 1, 2024

Why LMS Data Analytics Matters Learning Management Systems collect a wealth of information on learners—everything from course completion rates to assessment scores and engagement levels. Course Completion Rates One of the most basic data points is whether or not employees are completing assigned courses.

Analytics 64

Analytics Training Train Data 64

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here’s a roundup. One of my favorite sections of the site includes the benchmarking data for foundation use of social media by channel which makes it very easy to do research.

Studies 119

Studies Research Trend North America 119

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 73

Benchmark Internet Giving Offline 73

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. 9 Underutilized Retention Emails.

Rate 55

Rate Conversation email Fundraising 55

Nonprofit Tech for Good

NOVEMBER 22, 2016

Algorithms, the high volume of brands, businesses, and nonprofits using social media for marketing, and slowing “Like” and “Follow” rates have lessened the power of the Big Three – unless your nonprofit has an advertising budget. Throughout 2016 Facebook, Twitter, and Instagram have seen declining engagement and reach. billion to 5.59

Technology 100

Technology Trend Social Media United States 100

Connection Cafe

JUNE 14, 2019

Last month marked the inaugural meeting of a new benchmarking group created specifically to analyze and discuss trends in athletics giving [1]. The two days spent together was so valuable that it seemed like a perfect opportunity to share some insights and median trends with the higher education community at large.

Benchmark 23

Benchmark Group Indiana Oklahoma 23

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Social Media.

Benchmark 72

Benchmark Advocacy Stats Mobile 72