Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. What did you learn?

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Benchmark Photography Ratio Stats 104

Whole Whale

AUGUST 25, 2021

2015 Stats. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. 2016 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. 2017 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49.

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Stats Trend Mail Fundraising 96

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Social Media.

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Benchmark Advocacy Stats Mobile 72

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

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Benchmark Studies Free Stats 70

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. The 2010 advocacy response rate was 3.3%.

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Benchmark Advocacy Studies Metrics 76

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Shorter tweets, on average, receive more retweets, more impressions, and more link and profile clicks. Include a link in your tweets as often as possible.

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Twitter Practice Social Media Nonprofit 342

NetWits

MAY 19, 2011

Specific audience-centric communications will help you relate to individual constituents and give you the ability to track response rates based on each group. Utilize naming opportunities to recognize above described benchmarks. This type of data will allow you to determine further or future prioritization and/or resources. 2) Educate.

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Raise Relationship Tips Fundraising 208

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. Nonprofit Benchmark Studies'

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Benchmark Studies Money Raise 70

Care2

JANUARY 31, 2010

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

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Benchmark Social Media Studies Media 64

Classy

JUNE 24, 2021

Across platforms, you should be tracking social media engagement rates and conversion rates. Engagement Rate. To learn user demographic and engagement stats for each channel, suggested post frequencies, and a sample week of nonprofit social media content, download the Nonprofit’s Social Media Content Planner now. .

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Social Media Track Conversation Media 122

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Text messages have a higher open rate and response rate than emails. . Collecting contact details and fundraising with SMS opt-in.

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Support Fundraising Broadcast Contact 117

Qgiv

JULY 12, 2021

Open rates for nonprofit emails is between 15% and 17.5%. The average response rate for an advocacy email rose 5% in 2020, while the response rate for fundraising emails grew 41% for the same time period. . The retention rate for peer-to-peer fundraisers was 25.1% Social Media Today Facebook Fundraiser Stats.

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Statistics Raise Fundraising Social Media 116

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. Open rates and click-throughs are holding steady. Stats, stats, stats …. Facebook Pages give you stats!! You may be thinking “why do stats matter?”.

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Facebook Stats Los Angeles Tips 98

NTEN

SEPTEMBER 10, 2009

There's no better example than world of online communications: you're all tracking things like site visits, bounce rates, open rates, and click-throughs. . Michael Cervino will talk about using your web stats to make better decisions at next week's Online Nonprofit Technology Conference. That's good. That's step one.

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Stats Web Statistics Benchmark 36

Care2

JANUARY 7, 2011

As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives. Check out these Stats: In 2009, 31% of associations reported that membership renewal rates decreased in the previous year.

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Benchmark Associations Stats Offline 67

Neon CRM

JULY 19, 2023

1/4th of Annual Nonprofit Revenue is Raised in December Source: M+R Benchmarks According to the 2023 M+R Benchmarks Report , December giving accounts for roughly one fourth (26%) of annual nonprofit revenue. According to Neon One’s 2023 Nonprofit Email Report , That’s one of the words in a subject line that absolutely kills open rates.

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Statistics Giving Fundraising Benchmark 98

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Lots of stats and facts. You’ll see your engagement rate drop and unsubscribe rate climb. What’s YOUR nonprofit’s typical open rate or click through rate?

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Newsletter email Create Template 124

Tech Soup

MAY 4, 2010

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Email open rates remained steady at around 20% but click-through rates declined. I t's the season for a slew of reports analyzing last year's online giving results.

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Stats Online Giving Convio 43

Nonprofits Source

SEPTEMBER 8, 2017

According to a benchmark report , the average one-time email gift is $87! However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. 4 The Ultimate Email Marketing Cheat Sheet: Facts, Stats, And Actions.

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email Marketing Strategy Fundraising 89

Connection Cafe

JUNE 13, 2013

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Retention rate (of participants, team captains, team members). Team involvement is linked to higher retention rates.

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Metrics Benchmark Fundraising Stats 42

Care2

SEPTEMBER 23, 2010

Download the e-benchmarks study for all the analysis. Some stats about text message users: over 80% come from email lists. Growth rate is at about 49.5%, though churn is at 31%. The response rate for text messaging where people are asked to make a call to a decision maker on the organization's behalf is 4.9%.

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Tools Stats Netsquared Info 52

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? 10x Higher Transaction Rates and Revenue. But, what if it didn't have to be that way? And for brands, they work.

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email Marketing Registration Stats 55

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I hope the data is useful to everyone.

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Convio Benchmark Studies Social Media 31

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Review procedures for rapid response and crisis management with key leadership.

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Online Tips Calendar Test 71

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! But what about reach?

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email Rate Social Media ROI 52

Connection Cafe

MAY 9, 2013

Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance. Industry benchmark reports identify how events similar to yours perform in the key performance categories. Start by using benchmark reports as a guide.

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Analytics Benchmark Fundraising Metrics 40

NonProfit Hub

MAY 12, 2014

Couple those two facts, and a long donation form could be killing your conversion rate. In the mood for more facts, figures and really cool stats from that online giving report? Download the full 2014 M+R Benchmarks Study. Simply put, people hate filling out long forms. Take a look at your form—do you have unnecessary fields?

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Online Giving NPO Paypal 55

Connection Cafe

OCTOBER 23, 2013

The first step to improving registration rates is understanding the roadblocks. This feeling of overwhelmed was most evident in the Waiver stage of the process, where longer waivers, filled with paragraphs of legal jargon led to a significantly higher abandonment rate. Benchmarks & Stats Event Fundraising Traditional Events'

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Registration Benchmark Photography Stats 35

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

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Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Conversation Rate (measuring success in a social medium). Word Press users can use General Stats plugin.). Authority???

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Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

" generated a short list of blog and weblog stat programs and some other measures: StatCounter. In addition, I also look at the Technorati ratings, but with a huge a grain of salt (thanks to my smart blogher friend, Amy Gahran. Google Analytics. UPDATE: Okay, so that's the bleeding edge. blog metrics and beyond.

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Metrics Web Tools Technorati 50

Connection Cafe

JULY 12, 2013

How would you rate the online fundraising tools in terms of ease-of-use?(“extremely Learn what makes a peer-to-peer participant an effective fundraiser in the 2012 donorCentrics Peer-to-Peer Fundraising Benchmarking Insights whitepaper. extremely difficult”) to ten (“extremely easy”).

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Online Fundraising Metrics Benchmark 38

Connection Cafe

MARCH 14, 2012

win rate against our rivals, the Texas Longhorns. There is not much room for smack talk when the stats clearly communicate who is the leader. If you are interested in learning more about how your event stacks up against other Convio clients, check out the P2P Benchmark Report. TeamRaiser. Friends Asking Friends.

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Texas Convio Stats Benchmark 32

Connection Cafe

JULY 22, 2013

To establish benchmarks for measuring success of our design efforts. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? People who leave the site (bounce rate). To understand how visitors interact with the site. Methodology.

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Analytics Design Research Process 37

Connection Cafe

OCTOBER 24, 2013

Rate yourself, activities you lead and your leadership if you manage staff. Benchmarks & Stats Event Fundraising Friends Asking Amy Peer-to-Peer Fundraising Traditional Events' When asked how are going to win this week, the answer is always “we’re going to execute.” Are you noticing a trend here? See you at Boot Camp!

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Time Stats Reflection Analysis 36

Connection Cafe

OCTOBER 31, 2013

Email/social media conversion rate. Metric : Pull a detail report showing you how many fundraising participants are using those online tools you are providing them: Updating personal image and story. Number of emails sent/social media messages posted. Timeframe : Three months before event.

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Metrics Action Create Benchmark 34

Connection Cafe

OCTOBER 6, 2013

It’s important that you begin paying attention to the stats. Check out some of his blogs from the conference , where he covers benchmarking data, donor ready patrons, and conversion rates. If you’re not appropriately monitoring performance, how can you gauge success? Infographics. What’s the story?

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Profile Blackbaud Stats Nonprofit 38