The NonProfit Times

NOVEMBER 20, 2024

Levey Philanthropy professionals who work on behalf of hospitals listed major donor development, retention and upgrades and refilling the donor pipeline as their top three fundraising priorities, according to a new study. Image from Digitalhealthstrategies.com By Richard H. Overall, the percentage of online donors rose to 16.1%

Philanthropy 52

Philanthropy Professional Tech Donor 52

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 5) Retention.

Metrics 308

Metrics Digital Marketing Retention 308

Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. Recurring Giving Benchmarking Analysis , retention rates for recurring gifts can be upwards of 90%, compared to 40% for one-time gifts and a single-digit rate for one-time peer-to-peer gifts. . Conclusion. Give ours a try.

Retention 108

Retention Donor Strategy Fundraising 108

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Retention rates for online donors continue to lag offline donor trends. They get worse over time.

Benchmark 144

Benchmark Internet Report Giving 144

Greater Giving

OCTOBER 6, 2022

Volunteer Retention Programs need to focus on why Volunteers offer up their time to identify what may be driving them away. That’s a lot of value that nonprofits can receive pro bono from their volunteers, which is why volunteer retention needs to be a priority. Then, multiple that total by 100 to convert it into a percentage rate.

Retention 40

Retention Volunteer Program Work 40

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Email fundraising response rates are down 13%. Online revenue growth has plateaued.

Benchmark 81

Benchmark Digital Report Advocacy 81

sgEngage

NOVEMBER 20, 2024

Set performance benchmarks (e.g., How to Measure: Use metrics like sponsorship revenue growth, cost of acquisition, and renewal rates to evaluate which partnerships are delivering the best financial returns. How to Measure: Evaluate cost per dollar raised, donor acquisition costs, and conversion rates.

Model 56

Model Fund Professional Build 56

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more! What can fundraising professionals do to put 2023 back on track?

Research 69

Research Trend Help Benchmark 69

Candid

FEBRUARY 27, 2024

When you hear directly from clients, you can better tailor services to their needs and preferences, which, in turn, helps increase client retention and impact. At L4G, response rates vary by collection method, from a median of 64% for in-person surveys to 32% for emailed surveys. Are the ratings worse in certain programs or locations?

Rate 128

Rate Survey Nonprofit Sample 128

Neon CRM

NOVEMBER 17, 2023

Ultimately, the goal of a membership engagement strategy is to improve member retention. Fundraising 10 Steps to Plan a Successful Membership Drive 9 min read Read Now 3 Membership Engagement Strategies That Boost Member Retention You worked hard to grow your member base. Here are some concrete ways to get them to stick around.

Strategy 98

Strategy Measure Social Media Metrics 98

Allegiance Group

JUNE 4, 2024

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. Look at metrics like response rate, average gift, and revenue per thousand.

Metrics 52

Metrics Track Data Question 52

Neon CRM

JULY 19, 2023

1/4th of Annual Nonprofit Revenue is Raised in December Source: M+R Benchmarks According to the 2023 M+R Benchmarks Report , December giving accounts for roughly one fourth (26%) of annual nonprofit revenue. According to Neon One’s 2023 Nonprofit Email Report , That’s one of the words in a subject line that absolutely kills open rates.

Statistics 98

Statistics Giving Fundraising Benchmark 98

Gyrus

OCTOBER 1, 2024

How to Leverage LMS Data Analytics for Better Decision-Making in Corporate Training GyrusAim LMS GyrusAim LMS - In today’s competitive business landscape, Learning and Development (L&D) programs are key drivers of employee growth, retention, and overall business success. Identify areas where employees may need additional support.

Analytics 64

Analytics Training Train Data 64

M+R

SEPTEMBER 12, 2024

Read time: 4 minutes If you’re a fundraiser (or read Benchmarks! ), you already know that monthly donors are pure gold. As a result, you might be missing out on a lot of revenue and better retention from supporters who are ready to give annually , just not monthly. This gave us precise upsell rates by gift type and audience.

Test 59

Test Gift Oregon Portland 59

Gyrus

NOVEMBER 15, 2024

A Learning Management System (LMS) for compliance training in manufacturing has become indispensable, streamlining training processes, enhancing knowledge retention, and ensuring adherence to industry regulations. Training for ISO standards to maintain global quality benchmarks.

Industry 52

Industry Training Train Module 52

Bloomerang

AUGUST 18, 2023

Across the nonprofit sector, the average donor retention rate is about 40% to 45%. So what can nonprofit leaders do to combat staff turnover and improve donor retention rates at the same time? Especially in the beginning of their employment, many benchmarks beyond gift income must be mutually agreed upon.

Fundraising 70

Fundraising Retention Gift Nonprofit 70

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. But for the nonprofit, those nickels and dimes add up.

Effective 291

Effective Fundraising Nonprofit Channel 291

Bloomerang

MAY 20, 2024

Imagine harnessing the power of unified data to streamline operations, boost engagement, and drive retention. Craft targeted campaigns that effectively boost engagement and drive higher renewal rates. In the dynamic world of nonprofits, managing supporters effectively often feels like juggling too many tasks at once.

Management 113

Management Profile Analytics Track 113

Nonprofit Tech for Good

MARCH 20, 2018

Source: Benchmarks. 7) Over the last 10 years, donor retention rates have been consistently weak – averaging below 50%. Source: Charitable Giving Report. 2) 30% of online giving occurs in December. 10% on the last three days of the year. Source: Network for Good. Source: Network for Good. Source: Charitable Giving Report.

Stats 229

Stats San Francisco Online Fundraising 229

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate?

Retention 34

Retention Donor Rate Gift 34

Gyrus

SEPTEMBER 4, 2024

Improving engagement and retention A positive onboarding process increases employee engagement and retention. These metrics could include completion rates, time spent on each module, and learner engagement. The streamlined process reduces HR’s administrative burden and improves onboarding efficiency.

Roles 52

Roles Module Retention Analytics 52

Gyrus

SEPTEMBER 4, 2024

Improving engagement and retention A positive onboarding process increases employee engagement and retention. These metrics could include completion rates, time spent on each module, and learner engagement. The streamlined process reduces HR’s administrative burden and improves onboarding efficiency.

Roles 52

Roles Module Retention Analytics 52

Whole Whale

NOVEMBER 10, 2021

App retention rates also indicate that most audiences will be churned through within months. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). CTR (benchmark via MailChimp ). cost per install (benchmark via AppBrain ). People spend 2.5 Donation.

Mobile 96

Mobile Build Benchmark Rate 96

Bloomerang

JUNE 20, 2023

Recurring donations are important for your nonprofit’s donor retention strategy. Monthly donors are shown to have a retention rate of 90% compared to the average of 46% , so encouraging these contributions can increase your organization’s retention rate as a whole.

Ideas 98

Ideas Online Guide Fundraising 98

NonProfit Hub

FEBRUARY 18, 2021

However, much can be learned from analyzing even a single year and comparing yourself to industry benchmarks. Donor Retention Rate. Without question, your donor retention rate is one of the most important fundraising metrics. The closer your retention rate is to 100%, the better.

Metrics 87

Metrics Fundraising Retention ROI 87

Gyrus

MARCH 15, 2024

They can also help them boost employee engagement and retention. After all, it encompasses the measurement of knowledge retention, skill application, and behavior change among learners. General Key Metrics for Measuring Training Effectiveness Attendance Rate : Measures the percentage of learners who attend the training program.

Metrics 52

Metrics Measure Analytics Training 52

Gyrus

MARCH 15, 2024

They can also help them boost employee engagement and retention. After all, it encompasses the measurement of knowledge retention, skill application, and behavior change among learners. General Key Metrics for Measuring Training Effectiveness Attendance Rate : Measures the percentage of learners who attend the training program.

Metrics 52

Metrics Measure Analytics Training 52

Gyrus

MARCH 15, 2024

They can also help them boost employee engagement and retention. After all, it encompasses the measurement of knowledge retention, skill application, and behavior change among learners. General Key Metrics for Measuring Training Effectiveness Attendance Rate : Measures the percentage of learners who attend the training program.

Metrics 52

Metrics Measure Analytics Training 52

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. 9 Underutilized Retention Emails.

Rate 55

Rate Conversation email Fundraising 55

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Retention rates for online donors continue to lag offline donor trends. They get worse over time.

Benchmark 73

Benchmark Internet Giving Offline 73

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention.

Retention 37

Retention Donor Online Research 37

EveryAction

SEPTEMBER 2, 2022

Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. The click-through rate for mobile fundraising messages was 6.3 percent , and 10 percent for mobile advocacy messages. Volunteering.

Mobile 130

Mobile Digital Fundraising Advocacy 130

sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Donor management software simplifies integration with existing software tools to synergize fundraising, acquisition, and retention efforts all in one program.

Donation 52

Donation Blackbaud Gift Retention 52