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2025 Social Media Statistics for Nonprofits

Nonprofit Tech for Good

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48

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How To Troubleshoot Your Fundraising Email

Bloomerang

Donation page conversion rate: This data point represents the total number of donations you received divided by the number of donation pages, multiplied by 100. The number of opens your email received The number of opens your email received, also known as the open rate, is a key point of engagement in the email funnel.

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Benchmarks UK is here!

M+R

The first-ever Benchmarks UK supplement has hit international newsstands! Discussion of the digital space is often quite dominated by a US-centric perspective, but the kind of data we share in Benchmarks is only useful to the extent that it’s relevant to your experience. Related Links: 2021 Benchmarks UK FAQ.

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2023 Website Statistics for Nonprofits

Nonprofit Tech for Good

NextAfter ] Nonprofits average a 60-70% bounce rate – a good bounce rate is between 40% or below – indicating that that improvements are needed to engage visitors and encourage them to explore more of your website. M+R Benchmarks ] The top three sources of website traffic are: Direct (22%) Organic Search (17%) Social (16%).

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving. Double the Donation ] The current donor retention rate is 41.9%. M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ increase in revenue.

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Unsubscribe rates did not change much. We look forward to this report every year.

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2025 Social Media Statistics for Nonprofits

Nonprofit Tech for Good

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48