M+R

APRIL 27, 2022

Pack your bags, lock your tray table, and fasten your seatbelt: the 2022 M+R Benchmarks Study is ready for takeoff. The full 2022 Benchmarks Study is waiting for you to explore right now (or download as a pdf so you can still check it out while in airplane mode). Go explore the findings, charts, and analysis at mrbenchmarks.com. .

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Benchmark Studies PDF Analysis 105

Cloud 4 Good

JULY 22, 2021

Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. Using your website in tandem with Pardot and intelligent Form handling, you’re sure to unlock the magic of conversion and increase your overall website conversion rates. for nonprofits.

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Rate Conversation Websites Track 122

M+R

JUNE 10, 2021

That means we’d actually see open rates go up for those who choose this option (probably most people), because pixels would be loaded for every email—but we won’t know if those people are actually opening emails or not. When a user downloads that image, we know they’ve opened the email. . on iPhone, 9.6% on desktop, and 2.8%

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Rate email Open Change 122

Nonprofit Tech for Good

JULY 4, 2023

NextAfter ] Nonprofits average a 60-70% bounce rate – a good bounce rate is between 40% or below – indicating that that improvements are needed to engage visitors and encourage them to explore more of your website. M+R Benchmarks ] The top three sources of website traffic are: Direct (22%) Organic Search (17%) Social (16%).

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Statistics Websites Benchmark Drupal 246

sgEngage

OCTOBER 29, 2021

The new Blackbaud Luminate Online Benchmark Report is out, and it has some significant differences from previous years. Topics Discussed in This Episode: Background on the Luminate Online Benchmark Report. The reliability of open rates. Listen Now: Resources: Blackbaud Luminate Online Benchmark Report.

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Benchmark Blackbaud Podcast Report 88

EveryAction

MAY 15, 2017

The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. Want to learn how to improve your deliverability rates?

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Spam Rate Studies email 134

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. based national nonprofits in 2012.

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Rate email Ideas Trend 235

TechImpact

APRIL 25, 2014

All of these questions are answered and more in the 2014 M+R Benchmarks Study. Emails boast a 12% open rate There’s been a 14% increase in the number of online gifts Additionally, there’s been a 14% increase in online revenue. Image courtesy of M+R Benchmarks. Some key statistics include: $324,890,672.61

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Benchmark email Report Statistics 141

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Figure 1: Opens and open rate. Findings are below.

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Rate San Diego Open Benchmark 139

Nonprofit Tech for Good

SEPTEMBER 17, 2023

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). You can use that benchmark to determine how well your ad copy is performing. This could mean changing your ad copy or pausing a keyword.

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Google Evaluation Grant Campaign 275

Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board. Top Fundraising Benchmarks to Share With Your Nonprofit Board from Classy. Step 3: Present Compelling Recommendations to Your Nonprofit Board .

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Slideshare Benchmark Share Fundraising 56

TechImpact

NOVEMBER 6, 2014

Those who do rate their organizations as more effective in all areas of content marketing (43% have a verbal only strategy.). Nonprofit marketers gave higher effectiveness ratings this year to all but one of the social media platforms they use (Vimeo usage was down two percentage points).

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Benchmark Content Marketing Report 119

NTEN

APRIL 9, 2014

Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. Even though response rates for nonprofit emails continued to slide in 2013, online giving was up as email and social media audiences and web traffic kept climbing. Key email metrics, including open rates and response rates, declined in 2013.

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Benchmark Studies Report Advocacy 98

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Email fundraising response rates are down 13%. Online revenue growth has plateaued.

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Benchmark Digital Report Advocacy 81

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

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Benchmark Analytics Strategy Fundraising 43

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Retention rates for online donors continue to lag offline donor trends. This is a recurring theme from previous studies.

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Benchmark Internet Report Giving 144

EveryAction

JULY 12, 2023

In the nonprofit world, we know mobile messaging is hard to beat when it comes to urgency and open rates: M+R’s Benchmarks reported that in 2022, while email list sizes declined, mobile messaging subscriber list sizes increased by 11%.

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Channel Work Fundraising Movie 224

NetWits

OCTOBER 31, 2011

Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Making link copy compelling will have immediate effects on click through rates. Wondering how to get more from your holiday email appeals ?

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Rate Fundraising Stats email 155

Nonprofit Tech for Good

MAY 25, 2024

Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. Use benchmark data from past actions or other nonprofits to evaluate your campaigns, and then work to improve the metrics that matter most. 2) A/B Testing Not sure what subject line to go with?

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Marketing Fundraising Test Nonprofit 207

The NonProfit Times

NOVEMBER 20, 2024

Nearly eight out of ten (79%) hospital-focused fundraisers with “very well integrated” annual and major giving programs reported increased year-over-year revenue, according to Digital Fundraising Benchmark Report for Hospitals , a new report from the association for Healthcare Philanthropy and Digital Health Strategies.

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Philanthropy Professional Tech Donor 52

The Science Behind Engaging your Supporters

NOVEMBER 5, 2018

Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%.

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Spam Rate email Campaign 50

Nonprofit Tech for Good

MAY 5, 2022

Be aware, however, that in the world of nonprofit research, many experts discount that this metric has any real value in rating a nonprofit. Sharing this information with your board and other supporters can instill confidence in your nonprofit’s ROI, regardless of that benchmark. ? About the Sponsor.

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ROI Demonstration Metrics Ratio 333

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

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Metrics Digital Marketing Retention 308

Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more.

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Practice Donation Paypal Badge 363

DonorPerfect

MARCH 28, 2022

By Mallory Erickson Nonprofit organizations across the world are struggling with donor retention, with the average retention rate hovering around 45%. Of course, donor retention benchmarks vary depending on many factors, including the type of nonprofit.

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Retention Guide Donor Organization 122

Candid

FEBRUARY 27, 2024

Here, we share recommendations on effective feedback practices, based on research we carried out with the Irritants for Change , a group of feedback experts and nonprofit rating and information-sharing platforms. At L4G, response rates vary by collection method, from a median of 64% for in-person surveys to 32% for emailed surveys.

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Rate Survey Nonprofit Sample 128

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Have you benchmarked this data against other similar types of nonprofits? Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.

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Benchmark Photography Ratio Stats 104

NTEN

MARCH 19, 2011

A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. As it turns out, a high unsubscribe rate correlates directly with high fundraising results. The first being: unsub rate > list growth rate = nobody to message.

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Benchmark Studies Report Mail 88

Neon CRM

MAY 17, 2023

When you send a fundraising email can be the difference between improved engagement metrics (open rate, click-through rate, donation amount, etc.) CDT and the average open rate for this time was 29.18%. CDT and the average open rate for this time was 45.37%. CDT and the average open rate for this time was 26.10%.

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email Time Fundraising Benchmark 69

Classy

JUNE 24, 2021

Across platforms, you should be tracking social media engagement rates and conversion rates. Engagement Rate. Why and How to Measure the Engagement Rate. Measuring your organization’s engagement rate is a more accurate reflection of your content’s relevance to the audience. Benchmarking Your Engagement Rate.

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Social Media Track Conversation Media 122

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

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Benchmark Rate Studies Consultant 59

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.

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Benchmark Digital Trend Report 62

The NonProfit Times

JULY 25, 2024

The projection is based on historic giving rates and current asset levels. According to the report’s authors, foundation giving can be viewed as the output of two important variables: 1) payout rate, and 2) asset level. The first variable, the payout rate, has consistently been in a narrow range of 6.8% stocks and 40% U.S.

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Foundation Rate Benchmark Project 59

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.

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Rate email Advocacy Social Media 75

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. Nonprofit Benchmark Studies'

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Benchmark Studies Money Raise 70

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Social Media.

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Benchmark Advocacy Stats Mobile 72

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.

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Analytics Strategy Fundraising Benchmark 123