M+R

JULY 6, 2021

The first-ever Benchmarks UK supplement has hit international newsstands! Discussion of the digital space is often quite dominated by a US-centric perspective, but the kind of data we share in Benchmarks is only useful to the extent that it’s relevant to your experience. Related Links: 2021 Benchmarks UK FAQ.

Benchmark 98

Benchmark Headline FAQ Rate 98

Nonprofit Tech for Good

JULY 4, 2023

NextAfter ] Nonprofits average a 60-70% bounce rate – a good bounce rate is between 40% or below – indicating that that improvements are needed to engage visitors and encourage them to explore more of your website. M+R Benchmarks ] The top three sources of website traffic are: Direct (22%) Organic Search (17%) Social (16%).

Statistics 245

Statistics Websites Benchmark Drupal 245

Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more.

Practice 363

Practice Donation Paypal Badge 363

NetWits

MAY 17, 2011

Organizations increase overall fundraising revenue by 40% more than industry benchmark. Fundraising emails have a 90% or greater open rate and a 25% conversion rate. Here are a few quick facts about Blackbaud’s Friends Asking Friends: Supported over 37,000 events with over 14 million fundraisers raising more than 1.5

Fundraising 279

Fundraising Social Social Media Newsletter 279

Cloud 4 Good

JULY 22, 2021

Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. Using your website in tandem with Pardot and intelligent Form handling, you’re sure to unlock the magic of conversion and increase your overall website conversion rates. for nonprofits.

Rate 122

Rate Conversation Websites Track 122

NTEN

APRIL 9, 2014

Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. Even though response rates for nonprofit emails continued to slide in 2013, online giving was up as email and social media audiences and web traffic kept climbing. Key email metrics, including open rates and response rates, declined in 2013.

Benchmark 98

Benchmark Studies Report Advocacy 98

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

Metrics 304

Metrics Digital Marketing Retention 304

TechImpact

NOVEMBER 6, 2014

Those who do rate their organizations as more effective in all areas of content marketing (43% have a verbal only strategy.). Nonprofit marketers gave higher effectiveness ratings this year to all but one of the social media platforms they use (Vimeo usage was down two percentage points).

Benchmark 119

Benchmark Content Marketing Report 119

M+R

APRIL 27, 2023

The maître d’ has called your name, the table is set, and the napkins are folded up like fancy little swans: it’s time to dig in to a year’s worth of M+R Benchmarks charts, findings, and insights at mrbenchmarks.com ! We also compare retention rates and annual value for one-time and monthly donors. Sign up for the webinar now.

Benchmark 111

Benchmark Studies Social Media Chart 111

Nonprofit Tech for Good

MAY 7, 2024

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48

Social Media 175

Social Media Statistics Media Social 175

M+R

JUNE 10, 2021

That means we’d actually see open rates go up for those who choose this option (probably most people), because pixels would be loaded for every email—but we won’t know if those people are actually opening emails or not. When a user downloads that image, we know they’ve opened the email. . on iPhone, 9.6% on desktop, and 2.8%

Rate 122

Rate email Open Change 122

M+R

APRIL 27, 2022

Pack your bags, lock your tray table, and fasten your seatbelt: the 2022 M+R Benchmarks Study is ready for takeoff. The full 2022 Benchmarks Study is waiting for you to explore right now (or download as a pdf so you can still check it out while in airplane mode). Go explore the findings, charts, and analysis at mrbenchmarks.com. .

Benchmark 105

Benchmark Studies PDF Analysis 105

Nonprofit Tech for Good

MAY 5, 2022

Be aware, however, that in the world of nonprofit research, many experts discount that this metric has any real value in rating a nonprofit. Sharing this information with your board and other supporters can instill confidence in your nonprofit’s ROI, regardless of that benchmark. ? About the Sponsor.

ROI 330

ROI Demonstration Metrics Ratio 330

sgEngage

MARCH 8, 2024

The 16th annual Blackbaud Luminate Online Benchmark Report is here! When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Unsubscribe rates did not change much. We look forward to this report every year.

Benchmark 82

Benchmark Blackbaud Report Online 82

Nonprofit Tech for Good

APRIL 18, 2017

Source: 2016 Luminate Online Benchmark Report. Source: 2017 Benchmarks Study. Only 3% of charities rate their board and executive leadership as being digitally savvy. In 2016, the number was 28%, which is a 40% jump from 2015. Source: Dunham+Company. Sustainer income from monthly donors grew 10% in 2016. Source: GlobalWebIndex.

Social Media 250

Social Media Stats Mobile Technology 250

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Have you benchmarked this data against other similar types of nonprofits? Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.

Benchmark 104

Benchmark Photography Ratio Stats 104

Nonprofit Tech for Good

FEBRUARY 12, 2020

Personalize your email campaigns and write short subject lines to maximize open rates. According to Campaign Monitor, the average open rate for nonprofit emails is 20.39%. Also, subject lines can make or break your email campaign open rates. Adding an emoji periodically has been proven to help open rates too !

email 363

email Practice Marketing Newsletter 363

Nonprofit Tech for Good

SEPTEMBER 17, 2023

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). You can use that benchmark to determine how well your ad copy is performing. This could mean changing your ad copy or pausing a keyword.

Google 270

Google Evaluation Grant Campaign 270

NetWits

DECEMBER 1, 2011

So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. We have already seen how striking while the iron is hot can boost response rates on action alerts and fundraising appeals. Download the full report ).

Giving 235

Giving Advocacy Rate Action 235

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. Said another way – what works offline also works online.

email 230

email Raise Cancer Info 230

Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability. 2) 37% regularly delete unengaged email subscribers.

email 335

email Marketing Data Digital 335

M+R

APRIL 16, 2024

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! TLDR: What’s going on with website data in Benchmarks The transition from UA to GA4 happened mid-year in 2023 (and with it, all of the changes to tracking between the two systems).

Benchmark 75

Benchmark Analytics Google Comparison 75

NetWits

NOVEMBER 15, 2011

eNonprofit Benchmark study. On average fundraising responses rates range from.08% 13% – eNonprofit Benchmark Study. The average 1x donation is $60.00. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. – Blackbaud. First year retention for multichannel donors was 51%.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

sgEngage

OCTOBER 29, 2021

The new Blackbaud Luminate Online Benchmark Report is out, and it has some significant differences from previous years. Topics Discussed in This Episode: Background on the Luminate Online Benchmark Report. The reliability of open rates. Listen Now: Resources: Blackbaud Luminate Online Benchmark Report.

Benchmark 86

Benchmark Blackbaud Podcast Report 86

Nonprofit Tech for Good

JULY 6, 2014

Each time @NonprofitOrgs reaches a 100K-follower benchmark, Nonprofit Tech for Good donates to various nonprofits. That’s a 26% failure rate! It’s a way to give back, but its also a system used to periodically review how nonprofits are innovating their online giving process. PayPal was the worst.

Paypal 257

Paypal Ideas Social Media Mobile 257

Nonprofit Tech for Good

MARCH 20, 2018

Source: Benchmarks. 7) Over the last 10 years, donor retention rates have been consistently weak – averaging below 50%. Source: Charitable Giving Report. 2) 30% of online giving occurs in December. 10% on the last three days of the year. Source: Network for Good. Source: Network for Good. Source: Charitable Giving Report.

Stats 226

Stats San Francisco Online Fundraising 226

NetWits

AUGUST 8, 2012

Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors. The Importance of Moving Donors Offline.

Offline 219

Offline Online Donor Fundraising 219

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!

Benchmark 64

Benchmark Hunger Advocacy Channel 64

EveryAction

JULY 12, 2023

In the nonprofit world, we know mobile messaging is hard to beat when it comes to urgency and open rates: M+R’s Benchmarks reported that in 2022, while email list sizes declined, mobile messaging subscriber list sizes increased by 11%.

Channel 224

Channel Work Fundraising Movie 224

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.

Rate 75

Rate email Advocacy Social Media 75

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. This is the second consecutive year that online giving has experienced double-digit growth rates. This just in! According to the report, overall giving grew 4.9%

Benchmark 73

Benchmark Studies Online Donation 73

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. But for the nonprofit, those nickels and dimes add up.

Effective 290

Effective Fundraising Nonprofit Channel 290

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Email fundraising response rates are down 13%. Online revenue growth has plateaued.

Benchmark 81

Benchmark Digital Report Advocacy 81

The NonProfit Times

DECEMBER 18, 2024

The data was included in the 2024 Digital Fundraising Benchmark Report for Hospitals. Nonprofit hospitals had an average retention rate of 38%, a 19% increase from the 2022. The post Hospital Donor Retention Rates Jump 19% appeared first on The NonProfit Times. It has more than doubled since 2022.

Retention 52

Retention Rate Donor Gift 52

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Highlights.

email 169

email Marketing Nebraska Omaha 169

Nonprofit Tech for Good

MAY 25, 2024

Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. Use benchmark data from past actions or other nonprofits to evaluate your campaigns, and then work to improve the metrics that matter most. 2) A/B Testing Not sure what subject line to go with?

Marketing 203

Marketing Fundraising Test Nonprofit 203

Nonprofit Tech for Good

DECEMBER 19, 2017

billion by 2021 – a growth rate of 22%. Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. [JOIN] The Internet of Things for Nonprofit Organizations LinkedIn Group. The Revival of Email. There are currently 6.3 billion by 2020.

Trend 272

Trend Communication United States Online 272