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Benchmarks 2024 — the Food Bank Edition

M+R

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!

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2024 Social Media Statistics for Nonprofits

Nonprofit Tech for Good

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48 on TikTok. [

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Nonprofits can use this information to benchmark their own ad performance and identify areas for improvement.

Library 104
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Trendy TikTok Tactics for Teams

M+R

By the time you’ve read this very sentence, all of those trends have become irrelevant (except for Taylor, of course!) and new trends have emerged, taking over 150 million users in the United States on a visual ride with them. By jumping in on evergreen trends, your organization’s content could become part of the ride.

Team 98
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What you need to do NOW to make sure your digital ads program is ready for election season

M+R

Additionally, for placements like online video, streaming services, and Connected TV, we expect that the long-running trend of more and more folks cutting the cord will continue to make this kind of inventory much more competitive. The centerpiece of this policy is a restriction period during the final week prior to the elections.

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A Closer Look at Nonprofit Technology Benchmarks: Tech Adoption Levels

NTEN

[This is part three of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. Operating - we keep up; we have stable infrastructure and a set of technology policies and practices.

Adopt 81
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10 Threads & X Best Practices for Nonprofits

Nonprofit Tech for Good

A good example is the first thread by the Center on Budget & Policy Priorities. There is no data to provide benchmarks for the optimal number of times to post to Threads on a weekly basis, but through experimentation, Nonprofit Tech for Good has settled on posting every other day. 2) Post 2-4 times weekly to your Threads Account.

Practice 191