Nonprofit Tech for Good

SEPTEMBER 22, 2019

The stats below represent 5,721 organizations from 160 countries. In addition to social media stats, the report also provides data for how organizations use web and email communications, online fundraising tools, productivity software, and emerging technology trends.

Social Media 279

Social Media NGO Stats Media 279

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Marketing overhauled how the organization viewed them. This was crucial at the time.

ROI 80

ROI Channel Results Measure 80

Towards Data Science

FEBRUARY 2, 2024

Learn how to calculate your data team’s return with the Data ROI Pyramid. Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. Most data team ROI formulas focus on some version of the following calculation: Lift / investment = ROI. Calculating data ROI Image by author.

ROI 98

ROI Measure Data Team 98

Gyrus

OCTOBER 1, 2024

Learning Management Systems (LMS) give organizations access to vast amounts of data on employee training performance. This data is a goldmine for organizations looking to: Evaluate the effectiveness of their training programs. Justify the return on investment (ROI) of L&D initiatives.

Analytics 64

Analytics Train Training Data 64

Classy

AUGUST 11, 2021

With some language tweaking, you can create unique templates for your organization based on just about any email you’ve received and replicate what you loved about it. We make it easy to compare your current metrics against benchmarks set forth by 4,800 of your nonprofit peers. 10 Giving Tuesday Email Templates.

ROI 109

ROI Fundraising Time Template 109

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 65

Benchmark Studies Metrics ROI 65

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Crunch the Numbers We really can’t talk about measuring ROI without talking about our numbers. Has your organization been telling stories for a while?

ROI 67

ROI Storytelling Measure Story 67

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Social 74

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Really Headed for the Exit?

Social Media 59

Social Media ROI Media Social 59

Nonprofit Tech for Good

OCTOBER 5, 2011

The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. As with most other communities, the magic number when you no longer need to actively promote your group and it grows on its own hovers around the 5,000-member benchmark.

Linkedin 202

Linkedin Group Practice Management 202

Nimble AMS

JULY 13, 2022

Is your organization thinking about purchasing new technology, but not quite sure where to start? Many associations struggle to take the first step in planning an effective request for proposal (RFP) when attempting to get their board on board for new tech plans and in becoming the catalyst of change for their organization. .

Proposal 122

Proposal Effective Associations Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Meaning, if you are a senior-serving organization and you have 1000+ friends, 80% of whom are under 30, well, enough said… &#. Measurement Challenges.

Social Media 94

Social Media Summary Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI. Johnson of the Advertising Research Foundation and Tara Hunt, author of the Whuffie Factor. Here’s the list of panels. How do you put a monetary value on branding?

Social Media 109

Social Media ROI Free Blogher 109

sgEngage

JANUARY 29, 2025

Thats why increasing your return on investment (ROI) in all areas of your operations is critical, especially for your nonprofits website. With that in mind, lets explore key tips to understand and increase your nonprofit websites ROI. Lets explore ways to enhance these features to create a better online experience that drives ROI.

ROI 52

ROI Websites Donation Drupal 52

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Local organizations are getting on the bus. Integrated campaigns matter.

Benchmark 50

Benchmark Studies Advocacy Social Media 50

Qgiv

JULY 12, 2021

Nearly three out of four young adults are willing to raise money on behalf of an organization that matters to them. 88% of dollars raised comes from 12% of an organization’s donors. In 2019, religious organizations received the majority (29%) of the $449.64 The average ROI on social media ads was $1.05. .

Statistics 116

Statistics Fundraising Raise Social Media 116

M+R

MARCH 11, 2024

They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. P.S. Guess who will be releasing a Benchmarks study on April 24?

Mail 97

Mail Results Benchmark Metrics 97

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Is there more than one person that tweets for your organization?

Social Media 68

Social Media Twitter Action Advocacy 68

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

Measure 76

Measure ROI Technology Nonprofit 76

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 53

Social Network ROI Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. The report warns that organizations should not define their measurement strategy by the features and capabilities of the tools.

Social Media 100

Social Media Measure Media Strategy 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Listening is knowing what is being said online about your organization and your field.

ROI 50

ROI Social Media Slides NTEN 50

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

Websites 52

Websites Data Nonprofit Mobile 52

NTEN

JUNE 5, 2012

Will that improve how our organization works on our mission? More than half (55%) of respondents reported that their organization has some type of formal technology plan, a sharp increase over previous years. Does having a plan help an organization? tech staff, and very large Organizations reporting 8.56.

Survey 71

Survey Report Technology Nonprofit 71

Connection Cafe

AUGUST 9, 2010

Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Benchmarks - Taking raw data and reporting in a comparable way. ABCs of Social Media ROI and Measurement View more presentations from Jordan Viator.

Social Media 36

Social Media ROI Measure Media 36

Nonprofit Tech for Good

JUNE 29, 2011

In fact, I think the first month I hit $100 in total donations was a much celebrated benchmark. Well, imagine my — rather our — disappointment when we discovered that simply having a Donate Now button on your website didn’t result in thousands of dollars in monthly donations. We were wrong.

Social Media 208

Social Media Donation Results Online 208

Nimble AMS

FEBRUARY 15, 2024

Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. All member-based organizations are focused on membership: attracting new members, boosting member retention, enhancing member engagement, and more.

Associations 142

Associations Culture Measure Professional 142

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. But only 6% took three or more actions.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

The purpose is to call attention to the problem of Information Overload, how it impacts both individuals and organizations, and what can be done to lessen its impact. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

Awareness 101

Awareness Tips Social Media RSS 101

ASU Lodestar Center

MAY 25, 2012

The past decade has been rife with ideas on how to scale up successful nonprofit organizations. i As I discussed in my last blog post , with SIBs, money is paid up front to a nonprofit organization, which in return commits to predetermined benchmarks. But what if the nonprofit organization was to assume the risk?

Research 84

Research Minnesota Work San Francisco 84

NonProfit Hub

FEBRUARY 18, 2021

“Rearview mirror” metrics don’t point your organization to where you would like to head. However, much can be learned from analyzing even a single year and comparing yourself to industry benchmarks. It helps you quickly identify whether your organization is experiencing a net inflow or outflow of donors.

Metrics 87

Metrics Fundraising Retention Donor 87

sgEngage

FEBRUARY 4, 2022

The most successful fundraising organizations are using augmented insights to identify the supporters most likely to give, analyze prospect wealth data, and personalize asks to resonate with their donors more deeply. Examples of performance tools include performance analysis and benchmarking. .

Data 121

Data Fundraising Mail Donor 121

ASU Lodestar Center

AUGUST 24, 2011

Do you know the first steps in telling your organization's story? Do you have a strong sense of effective marketing campaigns to propel your organization to the next level? Are your donors truly vested in the mission of your organization? Do you feel your stakeholders and constituents truly know what your mission and goals are?

Communication 93

Communication Effective Impact Mail 93

Bloomerang

MAY 30, 2022

Nonprofits with written fundraising plans consistently outperform organizations without them. One study found that 37% of organizations with budgets under $1 million and 22% of organizations with budgets over $1 million don’t have a fundraising plan in place. Who are our most loyal donors ? Define goals.

Fundraising 140

Fundraising Guide Social Media Donor 140

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. I use a basic Breakeven/ Return On Investment (ROI) calculator that I built.

email 77

email Fundraising ROI Mail 77

NTEN

APRIL 20, 2011

For many nonprofit organizations, as with the wider public and private business sectors, the last couple of years have been impacted by a general economic downturn. One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan. Well, yes and no.

Survey 66

Survey Report Nonprofit Benchmark 66