Multichannel Fundraising: Magic or Myth?
NetWits
JUNE 24, 2011
So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. For example, while online is far and away the giving channel of choice for new donors under age 65, those same donors renew via offline channels 40% of the time. The report, which covers 15.6
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