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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The Importance of Moving Donors Offline. Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Double the Donation ] The current donor retention rate is 41.9%. M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ M+R Benchmarks ] 25% of online donations were made on a mobile device in 2022. [ increase in revenue. increase in revenue. billion—only 0.6%

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Three Ingredients for Successful Year-End Fundraising

NetWits

eNonprofit Benchmark study. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. First year retention for multichannel donors was 51%. 13% – eNonprofit Benchmark Study. The average 1x donation is $60.00. – Blackbaud. On average fundraising responses rates range from.08%

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Multichannel Givers: The Key to Online Fundraising Success

NetWits

Online Donors Need to be Moved Offline. It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue. i.e. Direct Mail.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking.

sgEngage

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Retention rates for online donors continue to lag offline donor trends.

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Latest Trends in Online Fundraising

NTEN

Target Analytics, a Blackbaud company, has been looking at trends in online and offline giving for many years now. A recent meeting of the donorCentrics Internet Giving Benchmarking Group reviewed online and offline giving between 2005 and 2009. Multichannel donors are more loyal than offline or online donors alone.

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