The State of Online Fundraising
NTEN
SEPTEMBER 24, 2009
Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. The 2009 eNonprofit Benchmarks Study , authored by M+R Strategic Services and NTEN , surveyed 32 nonprofit organizations and found an average gift size of $71.
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