This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Here’s a video of Jeff Patrick , president of Common Knowledge , being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report. Jeff goes over topics in the report such as ROI, value of a new fan/follower, commercial social networks, and resources for strategies.
A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. It also warns against collecting lists and lists of meaningless data that is not benchmarked against business objectives. .
Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks. Look at your score and ask yourself the following reflection questions.
The Forum One team is excited to be back in person at the annual Nonprofit Technology Conference (NTC) , which is taking place this year at the Denver Convention Center in Denver, Colorado. We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. We’d love to connect with you while we’re there.
Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks. Think about what is most effective for your organization's goals, mission, and capacity.
Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. I will look at benchmarking processes and analyzing benefits and values. I wrote the chapter on ROI.
The annual Nonprofit Technology Conference (NTC) is NTEN’s signature technology event. We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI.
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You be the judge, NTC! Only one team can prevail – who will it be?
We organize all of the trending information in your field so you don't have to. Join 12,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content