Nonprofit Tech for Good

FEBRUARY 12, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Sixty-two percent of email is opened on a mobile device , so first and foremost your email campaigns (e-newsletters, fundraising appeals, event invites, welcome emails, thank you emails, etc.) Embrace a mobile-first design strategy.

email 363

email Practice Marketing Newsletter 363

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 105

Benchmark Social Media Global Project 105

Nonprofit Tech for Good

MARCH 2, 2021

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. The survey and the project are available in English, French, and Spanish.

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Project Open Data NGO 291

Nonprofit Tech for Good

MAY 25, 2024

Marketing automation can help you with: Broad, audience-building efforts (think: scheduling social media posts) Steady engagement tactics (think: sending out your weekly newsletter) Workflows that target visitors who complete certain actions (think: sharing a viewbook when someone fills out a form) And a whole lot more.

Marketing 207

Marketing Fundraising Test Nonprofit 207

Tech Soup

AUGUST 29, 2013

So when I saw that The Millennial Impact released benchmarks. The benchmarks are based off results from the Millennial Impact Survey , which was conducted by Achieve, a creative services agency that works with organizations to understand how Millennials get involved in causes. How the Benchmarks Work. The Benefit of Benchmarks.

Benchmark 58

Benchmark Library Generation Impact 58

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. in 2019 and accounts for 8.7% Monthly donors give $35.46

Practice 363

Practice Donation Paypal Badge 363

Nonprofit Tech for Good

DECEMBER 8, 2021

Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. M+R Benchmarks Report. Newsletter sent every Monday morning to all subscribers. Using the “Segment” function in your email marketing service, resend your Newsletter on Thursday afternoon to unopens.

Trend 315

Trend Digital Marketing Fundraising 315

Neon CRM

NOVEMBER 17, 2023

Here’s how to do it: Start a newsletter: Send newsletters out on a quarterly or monthly basis to let your members know what your organization has been up to. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark.

Strategy 98

Strategy Measure Social Media Metrics 98

Bloomerang

MAY 20, 2024

Effortlessly monitor, analyze, and act with all your critical data at your fingertips Did you know: A study by Dynamic Benchmarking and Kaiser Insights found that implementing a member engagement plan led to a 6 – 12% increase in membership renewals. See what’s happening across your nonprofit using an intuitive all-in-one dashboard.

Management 112

Management Profile Analytics Track 112

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

NetWits

JANUARY 27, 2011

You received the same email if, like me, you’re subscribed to the NTEN newsletter (hint hint). How can I get the 2011 Social Networking Benchmark Report for Non-profits? Look for a special session at the NTC, where the 2011 Nonprofit Social Networking Benchmark Report will be unveiled, outlining the results of the survey.

Social Network 200

Social Network Survey Profit Network 200

The NonProfit Times

MAY 20, 2024

In announcing the release of Bloomerang Membership Management , the firm cited a study by Dynamic Benchmarking and Kaiser Insights that found implementing a member engagement plan led to a between 6 and 12% increase in membership renewals. It has been a busy year so far for Bloomerang.

Platform 52

Platform San Diego Management Indianapolis 52

EveryAction

MAY 2, 2023

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” An effective digital petition form should include a few key features and characteristics.

Advocacy 222

Advocacy Action Support Help 222

NetWits

MAY 17, 2011

Register for our Social Fundraising Newsletter and immediately get access to the full reports used to construct this INFOGRAPHIC. Register for our Social Fundraising Newsletter and immediately get access to the full reports used to construct this INFOGRAPHIC. It’s been amazing to watch. Looking for more information on the above data?

Fundraising 279

Fundraising Social Social Media Newsletter 279

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. Enewsletters: Newsletter received on average a 13% open rate, a 1.6% In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011.

Benchmark 68

Benchmark Advocacy Social Media Studies 68

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. As NARAL found, it could mean the difference in an additional 0.63

Benchmark 48

Benchmark Convio Statistics Trend 48

Nonprofit Tech for Good

FEBRUARY 23, 2017

In the nonprofit sector it’s about securing more donors, e-newsletter subscribers, event attendees, etc. For many years the dominate benchmark for whether a nonprofit is successfully using mobile and social media has been if they engage or not, but engagement for the sake of engaging is a flawed communication method. Engagement.

Communication 226

Communication Online Storytelling Voice 226

Nonprofit Tech for Good

JUNE 18, 2024

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. There is no data to provide benchmarks for the optimal number of times to post to Threads on a weekly basis, but through experimentation, Nonprofit Tech for Good has settled on posting every other day.

Practice 194

Practice Social Media Profile Nonprofit 194

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Email: In e-newsletters, regularly include a pitch to become a monthly donor.

Practice 342

Practice Online Fundraising Nonprofit 342

NetWits

NOVEMBER 29, 2011

3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. How much the event raised that year.

email 230

email Raise Cancer Info 230

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. To help folks get started, we hosted a release party. What are you struggling with?

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Forum One

JANUARY 20, 2022

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. newsletter sign-up, resource download, donation). Website metrics. Website visitors (what did traffic look like on a monthly or quarterly basis?). Conversion rate (e.g.,

Metrics 81

Metrics Digital Strategy Rate 81

EveryAction

AUGUST 3, 2023

1,000 – $4,999) Recognition in annual report or website Invitation to exclusive events Subscription to a donor impact newsletter Silver level (e.g., While the perks and parameters can vary greatly from one organization to the next, here’s a sample major donor rubric: Bronze level (e.g.,

Giving 177

Giving Strategy Fundraising Gift 177

Nonprofit Tech for Good

NOVEMBER 30, 2014

In the nonprofit sector it’s about securing more donors, e-newsletter subscribers, event attendees and so on. Many nonprofits new to mobile and social media make marketing a high priority in their content strategy by repetitively asking for donors, e-newsletter subscribers, and event attendees. Engagement.

Communication 264

Communication Online Storytelling Voice 264

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Connection Cafe

JULY 21, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Does your organization use content marketing in any form (blogs, articles, podcasts, video, webinars, newsletters, print publications, etc.) to engage with constituents?

Survey 46

Survey Content Benchmark Marketing 46

AFP Blog

MAY 28, 2012

E-newsletters: Read This Before You Press Send - Resource Center - AFP : May 22, 2012) More and more companies are using e-newsletters to connect with their customers. In fact, 67 percent of businesses are increasing their email campaign budgets, according to the 2012 Email Marketing Benchmark Report from MarketingSherpa.com.

Newsletter 26

Newsletter Press Resource Chapter 26

Connection Cafe

JULY 24, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Does your organization use content marketing in any form (blogs, articles, podcasts, video, webinars, newsletters, print publications, etc.) to engage with constituents?

Survey 39

Survey Benchmark Content Marketing 39

Media Cause

MAY 8, 2023

One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc., There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

EveryAction

AUGUST 11, 2016

This post originally appeared in NTEN's July Connect newsletter. In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources.

email 100

email Spam Money Fundraising 100

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. Your Twitter and Facebook feeds should not be used to simply regurgitate information, statistics, and content that’s you’ve created on your blog and newsletter.

Social Media 183

Social Media Marketing Media Social 183

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. Webinar: How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters.

Campaign 252

Campaign Online Fundraising Social Media 252

Connection Cafe

APRIL 5, 2010

So for the fourth year in a row, Convio is proud to provide you the latest copy of our Online Nonprofit Benchmark™ Study with hopefully enough to satisfy every sweet tooth, or hardened online marketer. The rate at which organizations converted website visitors to their email file declined to 2.12 percent in 2009.

Convio 35

Convio Benchmark Files Metrics 35

TechImpact

MAY 12, 2014

Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). Only 11,84% of newsletters use responsive design techniques to optimize their layouts for mobile devices. Mailup – “Direct Marketing in a Mobile World: a Practical Guide”.

Statistics 168

Statistics Mobile Marketing India 168

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

NetWits

MAY 19, 2011

Also consider a bi-weekly or monthly newsletter that includes quick tips, examples from other fundraisers, and links to available resources. Utilize naming opportunities to recognize above described benchmarks. The more we can provide our fundraisers, the easier we make it for them to fundraise. 3) Involve.

Raise 208

Raise Relationship Tips Fundraising 208