Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. WebFX is an excellent resource for social media advertising benchmarks and their research reveals that Twitter has the lowest cost-per-click (CPC) of all social media. 10) Explore Twitter Spaces, Newsletters, and Communities.

Twitter 342

Twitter Practice Social Media Nonprofit 342

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. in 2019 and accounts for 8.7% Monthly donors give $35.46

Practice 363

Practice Donation Paypal Badge 363

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 105

Benchmark Social Media Global Project 105

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

NetWits

NOVEMBER 29, 2011

3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. How much the event raised that year.

email 230

email Raise Cancer Info 230

Nonprofit Tech for Good

MARCH 2, 2021

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. The survey and the project are available in English, French, and Spanish.

Project 290

Project Open Data NGO 290

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. Webinar: How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters.

Campaign 250

Campaign Online Fundraising Social Media 250

Nonprofit Tech for Good

NOVEMBER 30, 2014

In the nonprofit sector it’s about securing more donors, e-newsletter subscribers, event attendees and so on. Many nonprofits new to mobile and social media make marketing a high priority in their content strategy by repetitively asking for donors, e-newsletter subscribers, and event attendees. Engagement.

Communication 262

Communication Online Storytelling Voice 262

Nonprofit Tech for Good

DECEMBER 8, 2021

Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. M+R Benchmarks Report. Newsletter sent every Monday morning to all subscribers. Using the “Segment” function in your email marketing service, resend your Newsletter on Thursday afternoon to unopens.

Trend 311

Trend Digital Marketing Fundraising 311

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

NetWits

MAY 19, 2011

Also consider a bi-weekly or monthly newsletter that includes quick tips, examples from other fundraisers, and links to available resources. Utilize naming opportunities to recognize above described benchmarks. The more we can provide our fundraisers, the easier we make it for them to fundraise. 3) Involve.

Raise 208

Raise Relationship Tips Fundraising 208

Nonprofit Tech for Good

FEBRUARY 24, 2010

Much of the functionality of these new Apps is based on adding buttons that link to your Twitter profile ( the mobile version ), Facebook Page ( the mobile version ), your blog (using RSS) and links such as your website, donate now page, and e-newsletter and text alert subscribe pages. Nonprofit Text Messaging Benchmarks 2010.

Mobile 203

Mobile Websites United States Nonprofit 203

Nonprofit Tech for Good

JUNE 29, 2011

In fact, I think the first month I hit $100 in total donations was a much celebrated benchmark. Rather, they needed to be presented with a great, big, flashy exit sign to “Donate Now,&# which gave rise to the all-powerful e-newsletter. We were wrong. Notice how online giving starts to grow around 2006?

Social Media 197

Social Media Results Donation Online 197

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Email: In e-newsletters, regularly include a pitch to become a monthly donor.

Practice 342

Practice Online Fundraising Nonprofit 342

Nonprofit Tech for Good

FEBRUARY 23, 2017

In the nonprofit sector it’s about securing more donors, e-newsletter subscribers, event attendees, etc. For many years the dominate benchmark for whether a nonprofit is successfully using mobile and social media has been if they engage or not, but engagement for the sake of engaging is a flawed communication method. Engagement.

Communication 223

Communication Online Storytelling Voice 223

.orgSource

AUGUST 19, 2024

Bob Seiner, who is president and principal of KIK Consulting & Education Services, and the publisher of The Data Administration Newsletter offers this performance-oriented definition. Include benchmarks in goals and KPIs. They should receive those instructions from the most reliable source.

Government 251

Government Data Experiment Disaster 251

Nonprofit Tech for Good

FEBRUARY 27, 2012

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. Webinar: How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters.

Donation 223

Donation Practice Mail Newsletter 223

Nonprofit Tech for Good

JULY 7, 2010

I like to think of group text messaging campaigns as the e-newsletter of the Mobile Web – just much shorter. Over the last decade nonprofit communicators have been perfecting e-newsletters to drive traffic to their organization’s website, blog, Facebook Page, etc. 2010 Nonprofit Text Messaging Benchmarks Report.

Group 205

Group Campaign Free Mobile 205

Tech Soup

AUGUST 29, 2013

So when I saw that The Millennial Impact released benchmarks. The benchmarks are based off results from the Millennial Impact Survey , which was conducted by Achieve, a creative services agency that works with organizations to understand how Millennials get involved in causes. How the Benchmarks Work. The Benefit of Benchmarks.

Benchmark 58

Benchmark Library Generation Impact 58

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. Your Twitter and Facebook feeds should not be used to simply regurgitate information, statistics, and content that’s you’ve created on your blog and newsletter.

Social Media 183

Social Media Marketing Media Social 183

Nonprofit Tech for Good

MAY 25, 2024

Marketing automation can help you with: Broad, audience-building efforts (think: scheduling social media posts) Steady engagement tactics (think: sending out your weekly newsletter) Workflows that target visitors who complete certain actions (think: sharing a viewbook when someone fills out a form) And a whole lot more.

Marketing 203

Marketing Fundraising Test Nonprofit 203

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. Enewsletters: Newsletter received on average a 13% open rate, a 1.6% In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011.

Benchmark 68

Benchmark Advocacy Social Media Studies 68

TechImpact

MAY 12, 2014

Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). Only 11,84% of newsletters use responsive design techniques to optimize their layouts for mobile devices. Mailup – “Direct Marketing in a Mobile World: a Practical Guide”.

Statistics 168

Statistics Mobile Marketing India 168

Nonprofit Tech for Good

DECEMBER 3, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts. Related Webinar: Social Media Best Practices for Nonprofits.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Neon CRM

JANUARY 25, 2024

While email newsletters have been around almost since the dawn of email itself, they’re currently seeing a resurgence in popularity. In fact, 90% of Americans are subscribed to at least one newsletter—most of them (74%) receive newsletters from between 1 and 10 entities. What’s the Point of a Member Newsletter?

Newsletter 52

Newsletter Content Ideas Tips 52

NetWits

FEBRUARY 29, 2012

Here’s what it would look like if you were on par with our benchmarks … If one of your participants sends 30 emails on the day of your contest they’d receive 7.5 For more Friends Asking Friends benchmarks, see Amy Braiterman’s post “ Averages, medians and modes … Oh my! ”. Events Boot Camp. Looking for more?

Contest 183

Contest Mind Fundraising Ipod 183

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. International organizations once again stood out for their low newsletter click-through rates.

email 169

email Marketing Nebraska Omaha 169

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. To help folks get started, we hosted a release party. What are you struggling with?

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. As NARAL found, it could mean the difference in an additional 0.63

Benchmark 48

Benchmark Convio Statistics Trend 48

EveryAction

MAY 2, 2023

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” An effective digital petition form should include a few key features and characteristics.

Advocacy 222

Advocacy Action Support Help 222

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. His work is focused on nonprofits, advocacy, and public affairs. 3) Send direct invitations to past creators.

Facebook 222

Facebook Raise Fundraising Audience 222

Zen and the Art of Nonprofit Technology

APRIL 17, 2008

They have released two studies, one on the “wired wealthy&# and another which is a “nonprofit benchmark index&# study – basically providing some benchmarks for organizations to measure themselves against, traffic, email newsletter click through rates, etc.

Open Source 111

Open Source Convio Benchmark RSS 111

Nonprofit Tech for Good

OCTOBER 5, 2011

To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. As with most other communities, the magic number when you no longer need to actively promote your group and it grows on its own hovers around the 5,000-member benchmark.

Linkedin 194

Linkedin Group Practice Management 194

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. Webinar: How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters.

Campaign 113

Campaign Online Fundraising Social Media 113

Bloomerang

MAY 20, 2024

Effortlessly monitor, analyze, and act with all your critical data at your fingertips Did you know: A study by Dynamic Benchmarking and Kaiser Insights found that implementing a member engagement plan led to a 6 – 12% increase in membership renewals. See what’s happening across your nonprofit using an intuitive all-in-one dashboard.

Management 113

Management Profile Analytics Track 113