This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I’ve observed this phenomenon on Facebook, Twitter, LinkedIn, Myspace, and Foursquare. Large national and international nonprofits have little problem reaching this benchmark, but small and some medium-size nonprofits will. From there on out, the larger your community gets, the faster it grows.
The Social Media for Nonprofit Organizations LinkedIn Group reached 40,000 members today – a benchmark that took three years, 323 days, and countless clicks of “Flag as Promotion” and “Block & Delete” to keep the group as spam free as possible and on its trajectory of growth.
In fact, I think the first month I hit $100 in total donations was a much celebrated benchmark. Well, that’s when nonprofits started using MySpace to engage the MySpace community. Many of us just assumed that donors, especially younger ones, would automatically convert their giving from using checkbooks to credit cards.
One of the biggest questions nonprofits have been asking for the past couple of years, is what benchmarks should they be using for social media? The 2010 Nonprofit Benchmarks Report released by NTEN has some great data that nonprofits can use for guidance. Nonprofit Social Media Benchmark Data You Need to Know. in 2009 to 48.1%
They were getting creative and pioneering MySpace in 2005 and Facebook in 2006 long before corporate brands and universities, but that hasn’t been the case with mobile technology. 2010 Nonprofit Text Messaging Benchmarks Report. Nonprofits were the absolute first to utilize social networking sites.
The 2011 Nonprofit Social Network Benchmark Report provides some incredible data on how 11K+ nonprofits are using social networks such as Facebook, Twitter, LinkedIn, and others. MySpace hit an all-time low with only 7% of nonprofits utilizing this platform. The study also answers the biggest question on everyone's mind.
Until you master fundraising on your own site, you SHOULD NOT spend loads of time fundraising on Facebook, MySpace, and Twitter. This will help you raise more money and deal with list churn, which according to the 2010 eNonprofit Benchmark Study by NTEN and M+R Strategic Services can be almost 17% per year for nonprofits.
Related Webinar: Social Media Strategy for Nonprofits Related Certificate Program: Certificate in Social Media Marketing & Fundraising Threads Nonprofit Tech for Good launched in 2005 as a Myspace page. A good example is the first thread by the Center on Budget & Policy Priorities. 2) Post 2-4 times weekly to your Threads Account.
Less then 40% think using MySpace to reach new supporters is helpful. However, only between 25% and 35% said that they could confirm that they are truly reaching new supporters via these social networks. About 55% think that LinkedIn is a good source to reach new supporters.
MySpace - to stay connected / reach out to potential supporters. You need to set up a benchmarking process. About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Building an online presence on Social Networking / Web2.0 Facebook - to stay connected / reach out to potential supporters.
industry benchmarks. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. what things need to be measured. obama reach vs local reach. how to integrate tools without reinventing the wheel. success stories.
57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) And is it even worth it ?
57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) And is it even worth it ?
Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.
Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.
Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.
If you're looking to engage and inspire new supporters, setting up an organizational presence on one of the larger social networks like Facebook or MySpace is an option. The example I'm using is an excerpt from a blog benchmarking process and presentation that I gave at e-metrics conference in October. Now it is your turn.
We organize all of the trending information in your field so you don't have to. Join 12,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content