Once Just Isn???t Enough| How to Keep Constituents Engaged Beyond their First Visit
Connection Cafe
AUGUST 13, 2014
The Online Marketing Benchmark Study released by Blackbaud in 2013 found that the median amount raised per email address on file is $13. Have a major donor pledge to donate money as a matching gift for emails sent, clicks, orFacebook likes from your website. Request their contact information and, at minimum, their email addresses.
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