Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics).

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M+R

APRIL 16, 2024

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! What does that mean?

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Benchmark Analytics Google Comparison 75

Fast Company Tech

MARCH 18, 2025

In 2009, when I worked at Gaps newly formed digital division, the finance team set benchmarks for success in e-commerce. There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. This was crucial at the time.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). 3. Metrics with video are hard and is probably one thing holding back investment. How Nonprofits Measure Success of Video.

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Benchmark Video Practice Nonprofit 123

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

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Social Media Benchmark Measure Results 96

Bloomerang

DECEMBER 2, 2024

As someone who analyzes hundreds of fundraising emails a year, here’s a process that you can follow to pinpoint where your email got off track and how to improve it in your next fundraising email. The great thing about email fundraising is that you get quick results and a lot of data to make sense of those results.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

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Social Media Benchmark Project Global 105

TechCrunch

MARCH 31, 2023

A good start is to track these three metrics: Startup founders have to focus on the key resource for their early-stage startup to survive and grow — the people. Сost per hire Cost per hire is one of the most essential business metrics, which must be included in a company’s profit and loss report. Second, tally up all expenses.

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Neon CRM

MARCH 26, 2025

Nonprofit email benchmarks are more than interesting data points. Comparing your own performance to industry benchmarks can help you identify areas to improve your email strategies. These benchmarks are based on the performance of 37,472 individual email campaigns sent by Neon One clients in 2022. Its a versatile metric!

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Benchmark email Nonprofit Rate 80

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Ensure data flows smoothly from your mobile fundraising platform to your donor database to track donor information and follow up after your campaign.

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Mobile Giving Guide Nonprofit 105

NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change?

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Nonprofit Tech for Good

AUGUST 6, 2023

During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Define your metrics of success. After setting your goal for dollars raised, determine what metrics you will be tracking throughout the campaign and your goals to measure against.

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Fundraising Practice Guide Campaign 238

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. But have you ever wondered how you compare to other organizations?

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TechCrunch

JANUARY 24, 2023

In a detailed post that includes formulas and benchmarks for calculating incremental profit margin, pre-S&M profit margin and cash burn efficiency, Paris Heymann, a partner at Index Ventures, offers an investors’ perspective on the metrics that matter most.

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Allegiance Group

JUNE 4, 2024

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics?

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Gyrus

OCTOBER 1, 2024

Types of Data Available in LMS Systems According to our 2024 Customer Education Benchmarks & Trends report —in which we commissioned Forrester to survey 300 education leaders at the director level or above—80% of high-success organizations consider “access to multiple types of data” important to running a successful customer education program.

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Forum One

NOVEMBER 26, 2024

Sustainability Audits : Our sustainability audit toolkit can assess the environmental impact of your existing AI solutions and digital products, using rigorous metrics and benchmarks to identify opportunities for improvement. From Environmental Challenge to Potential Solution Here’s where the story gets truly exciting.

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NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Q: What should my organization be tracking?

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Metrics Facebook Question Strategy 64

NetWits

NOVEMBER 11, 2010

As I looked over a few email campaigns I noticed something very surprising – even thought each of the non-profits had the ability to track basic things like open rates, clicks, actions taken, donations given and registrations they didn’t take advantage of it. Third , get into the habit of reviewing the metrics.

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email Profit Registration Review 212

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Track your own data. Same as above.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

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Metrics Bookmarking Nonprofit Feeds 71

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate. How's that work?

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Metrics Benchmark Rate email 55

The AI Alignment Forum

MARCH 5, 2025

Published on March 5, 2025 10:56 PM GMT In collaboration with Scale AI, we are releasing MASK (Model Alignment between Statements and Knowledge) , a benchmark with over 1000 scenarios specifically designed to measure AI honesty. By measuring how models behave under different pressures, MASK allows us to quantify and track lying in AI systems.

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Benchmark Measure System Evaluation 59

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). But, our 2024 Benchmarks study also shows some clear opportunities for food banks.

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Benchmark Hunger Advocacy Channel 64

Forum One

NOVEMBER 11, 2024

A unifying vision The message, goals, and metrics that both define your top-line digital future and give you a means for tracking its progress. We find that even a simple editorial calendar will help you keep track of and plan for what content goes where and why.

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Digital Time Nonprofit Strategy 104

TechCrunch

MAY 3, 2022

Valence lets managers track team performance by certain metrics and, if they deem it necessary, intervene with “guided conversations.” A shockingly high number of organizations were using spreadsheets only a few years ago as their primary way to track performance metrics. Image Credits: Valence.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Data Analysis. Respond here.

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M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% The new feature helps users prevent senders from knowing when they open an email.” on iPhone, 9.6% on desktop, and 2.8%

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TechCrunch

APRIL 27, 2023

In this article, we will explain why that happens, and whi h metrics to track to understand where you stand on the capital efficiency scale. The biggest mistake in measuring your capital efficiency Understanding where you stand as a business boils down to the metrics you use and how well you can interpret them.

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Metrics Benchmark Ratio Measure 101

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

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Online Fundraising Benchmark Blackbaud 118

Nonprofit Tech for Good

APRIL 10, 2022

You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies. WebFX is an excellent resource for social media advertising benchmarks and their research reveals that Twitter has the lowest cost-per-click (CPC) of all social media.

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Twitter Practice Nonprofit Social Media 346

Classy

JUNE 30, 2021

It’s one thing to track metrics, and another to understand the story they tell about where your organization is today and what the most valuable actions to take for the future will be. . We created a free Benchmark Assessment to surface actionable fundraising takeaways based on your organization’s current metrics.

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Fundraising Philanthropy Benchmark Stats 98

Nonprofit Tech for Good

MAY 25, 2024

The CRM is the single source of truth for the organization, tracking all engagement for each donor. Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. 2) A/B Testing Not sure what subject line to go with? Which email copy is best?

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Marketing Fundraising Nonprofit Social Media 208

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.     What a combination! tags: blogging nptech ).

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DNL OmniMedia

NOVEMBER 12, 2020

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

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Metrics Gift Track Consultant 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution.

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Social Media Measure Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them. They define this process as "social media analytics.".

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