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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? Data Analysis. Respond here.

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Pinterest Nonprofit Benchmarking with Pinerly

Beth's Blog: How Nonprofits Can Use Social Media

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Have you benchmarked this data against other similar types of nonprofits?

Benchmark 104
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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

It’s worth noting that Summary with Large Image Cards outperform uploading an image in place of using cards as well as Twitter Cards that pull up a small, square thumbnail image. For example, the @MarshallProj has Summary with Large Image Cards enabled for their website content: 5) Curate good content through retweets.

Twitter 360
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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139
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Enabling conversational interaction on mobile with LLMs

Google Research AI blog

For many natural language processing tasks, such as question-answering or translation, few-shot prompting performs competitively with benchmark approaches that train a model specific to each task. The task output is the desired outcome for the target tasks, e.g., a screen summary or an answer to a user question.

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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

Here’s the timeline: March 22: confirm participation and sign the participation agreement April 5: data submissions due April 26 : data summary dashboards delivered to participants May 3 : deadline to decide what data to purchase May 15: all data delivered and advertising audiences become available Again: Get the full webinar recording here !

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2012 Convio Benchmark Study

Connection Cafe

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. I’m particularly encouraged by a new metric we added this year: growth in monthly giving. For a summary of trends seen in the benchmark, watch my video here. Watch the video on YouTube.

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