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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

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Early-stage benchmarks for young cybersecurity companies

TechCrunch

We’re quick to celebrate the extraordinary victories of Israel’s multiplying cybersecurity unicorns, but every success story must start somewhere. Though every company’s journey is unique, we can tease out trends and patterns to establish performance benchmarks for the cybersecurity ecosystem as a whole.

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Benchmarks UK is here!

M+R

The first-ever Benchmarks UK supplement has hit international newsstands! Discussion of the digital space is often quite dominated by a US-centric perspective, but the kind of data we share in Benchmarks is only useful to the extent that it’s relevant to your experience. Other stories required a bit more in-depth reporting.

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Building Resilient Funding Models: Essential Tips for Nonprofit Finance Professionals

sgEngage

Set performance benchmarks (e.g., How to Measure: Use metrics like sponsorship revenue growth, cost of acquisition, and renewal rates to evaluate which partnerships are delivering the best financial returns. Tell a compelling story that pulls at the heartstrings.

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Pinterest Nonprofit Benchmarking with Pinerly

Beth's Blog: How Nonprofits Can Use Social Media

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Have you benchmarked this data against other similar types of nonprofits?

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Including last year’s gift amount.

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5 Online Communication Styles for Nonprofits

Nonprofit Tech for Good

Communicating the stories of your nonprofit is the most powerful means of inspiring your donors and supporters. In fact, 56 percent of individuals who follow nonprofits on mobile and social networks take further action, the number one action being making a donation, after they have read a compelling story published by a nonprofit.