Allegiance Group

JUNE 4, 2024

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics? What about the revenue per donor?

Metrics 52

Metrics Track Data Question 52

M+R

OCTOBER 31, 2023

Sign-ups for the 2024 M+R Benchmarks Study are now live! The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. your responses with data from dozens of other nonprofits to create a set of averages, trends, and key metrics.

Benchmark 52

Benchmark Studies Europe Info 52

Forum One

JANUARY 20, 2022

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Website metrics. Email metrics. Social Media metrics. Fundraising metrics. Website visitors (what did traffic look like on a monthly or quarterly basis?).

Metrics 81

Metrics Digital Strategy Rate 81

Nonprofit Tech for Good

SEPTEMBER 17, 2023

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

Google 275

Google Evaluation Grant Campaign 275

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs GyrusAim LMS GyrusAim LMS - Training programs play a pivotal role in the success of any organization. That’s where training metrics come in. Why Are Training Metrics Important? What Is Training Effectiveness?

Metrics 52

Metrics Measure Analytics Train 52

Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs GyrusAim LMS GyrusAim LMS - Training programs play a pivotal role in the success of any organization. That’s where training metrics come in. Why Are Training Metrics Important? What Is Training Effectiveness?

Metrics 52

Metrics Measure Analytics Train 52

Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Training programs play a pivotal role in the success of any organization. That’s where training metrics come in. Why Are Training Metrics Important?

Metrics 52

Metrics Measure Analytics Train 52

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

Benchmark 96

Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 65

Benchmark Studies Metrics ROI 65

DNL OmniMedia

NOVEMBER 12, 2020

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52

Metrics Gift Track Tech 52

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Those kinds of results help explain why we’re seeing organizations add mobile messaging to their omni-channel repertoire.

Channel 224

Channel Work Fundraising Movie 224

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . What is surprising, however, are the results seen around email: There was a 60% increase in the total volume of emails delivered. .

Benchmark 55

Benchmark Metrics Report Online 55

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . . — Kevin Shulman for the Agitator-DonorVoice.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Nonprofit Tech for Good

MAY 25, 2024

Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. Use benchmark data from past actions or other nonprofits to evaluate your campaigns, and then work to improve the metrics that matter most. 2) A/B Testing Not sure what subject line to go with?

Marketing 207

Marketing Fundraising Test Nonprofit 207

Classy

JUNE 30, 2021

It’s one thing to track metrics, and another to understand the story they tell about where your organization is today and what the most valuable actions to take for the future will be. . We created a free Benchmark Assessment to surface actionable fundraising takeaways based on your organization’s current metrics.

Fundraising 98

Fundraising Benchmark Stats Metrics 98

Neon CRM

MAY 17, 2023

When you send a fundraising email can be the difference between improved engagement metrics (open rate, click-through rate, donation amount, etc.) We paid close attention to key email engagement metrics, including email performance by time of day. Compare engagement metrics and test until you see improvements.

email 69

email Time Fundraising Benchmark 69

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics).

Benchmark 95

Benchmark Network Learning API 95

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

Benchmark 105

Benchmark Social Media Global Project 105

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. What is email deliverability?

Metrics 49

Metrics Spam Fundraising Rate 49

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). 3. Metrics with video are hard and is probably one thing holding back investment. Is your organization using video and getting results?

Benchmark 123

Benchmark Video Practice Articulate 123

sgEngage

FEBRUARY 27, 2023

We want to put our energy into the right things to get maximum results with minimal wasted time or resources. The comparative reports give you a benchmark for performance, comparing your results to last month or last year. I love the saying: Where your attention goes, energy flows. But often things change.

Create 93

Create Journal Metrics Review 93

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Size has never mattered to us.

Metrics 114

Metrics Facebook People Measure 114

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Have you benchmarked this data against other similar types of nonprofits?

Benchmark 104

Benchmark Photography Ratio Stats 104

CauseVox

APRIL 6, 2023

However, with the right strategies and tools, small nonprofits can achieve exponential results. Key benchmarking metrics to plan and track small peer-to-peer fundraising campaigns Best practices for setting fundraising goals, recruiting and engaging peer-to-peer fundraisers, creating compelling campaigns, and measuring success.

Fundraising 77

Fundraising Benchmark Metrics Nonprofit 77

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Who or what are you going to compare your results to? Step 5: Define your metrics. ” KPIs are simply data points for charting progress towards results.

Results 98

Results Metrics Measure Associations 98

NTEN

FEBRUARY 22, 2010

Session: Online Fundraising Benchmarks and Metrics. Measuring your results instead of just counting clicks, opens, and tweets. Industry benchmarks are meaningless unless you know how your organization compares to them. Then you can start comparing your results to other nonprofits in more meaningful ways.

Benchmark 44

Benchmark Metrics Question Online 44

Candid

JUNE 20, 2023

In the search menu, select the Organization tab and toggle on the Diversity setting to return results for all nonprofits that have updated their organizational demographic data. Optional) Refine your results by adjusting the platform’s built-in search filters or using additional keywords, such as an organization’s name.

Demographics 98

Demographics Accessibility Data Free 98

Bloomerang

MAY 28, 2024

Performance metrics should be both quantitative and qualitative. After productive discussion, put the results in writing. ” Keep in mind that no fundraiser is a Superman or Superwoman that can fly in and produce gift income results by themselves. I have no doubt that Rhanda is poised to achieve strong results.

Advice 91

Advice Job Fundraising Texas 91

Gyrus

OCTOBER 1, 2024

Types of Data Available in LMS Systems According to our 2024 Customer Education Benchmarks & Trends report —in which we commissioned Forrester to survey 300 education leaders at the director level or above—80% of high-success organizations consider “access to multiple types of data” important to running a successful customer education program.

Analytics 64

Analytics Train Training Data 64

The Storytelling Non-profit

JANUARY 24, 2022

Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Now for the metrics beyond total engagement on the posts, this is where you’ll customize your measurements further. Make a list as those will be the most relevant examples for you to work with!

ROI 67

ROI Storytelling Measure Story 67

M+R

FEBRUARY 10, 2022

For the 15 nonprofits who were able to provide complete email data, email performance tended to be a bright spot in their end-of-year results. . The context for these improved email fundraising results is (almost) as interesting as the results themselves: the average number of appeals dropped from 17 in 2020 to 15.5

Fundraising 116

Fundraising Gift Analysis Channel 116

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

Benchmark 62

Benchmark Digital Trend Report 62

The Modern Nonprofit

FEBRUARY 20, 2024

Organic traffic refers to visitors who find your website via unpaid search results, mainly through search engines like Google. Understanding Organic Traffic Organic traffic refers to visits coming to a website through unpaid search engine results. Most people trust organic search results more than paid ads.

Websites 59

Websites Guide Impact Metrics 59

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. But what about more subtle metrics that can really make a difference?

Metrics 42

Metrics Benchmark Fundraising Stats 42