Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities.

Library 104

Library Influence Demographics Nonprofit 104

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 103

Online Fundraising Benchmark Adwords 103

Neon CRM

AUGUST 24, 2023

This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. This article will dissect the different types of nonprofit sector reports you may come across in your own research.

Hype 52

Hype Research Marketing Benchmark 52

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. These decreases continue the post-COVID trends, leaving many fundraisers to wonder when they’ll bottom out.

Trend 52

Trend Podcast Nonprofit Retention 52

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. What is email deliverability?

Metrics 49

Metrics Spam Fundraising Rate 49

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns.

Channel 224

Channel Work Fundraising Movie 224

sgEngage

AUGUST 3, 2021

We are inspired by the work of our partners and the clients we support as we review this year’s 9 th Employee Engagement and Corporate Social Responsibility industry report , covering data collected from January-December 2020. This was the only group that had an increase for all metrics from the 2019 report.

Disaster 97

Disaster Social North America Companies 97

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). To say this is a highly anticipated, monumental report would be an understatement. The annual report informs how organizations measure impact relative to their peers.

Rate 139

Rate San Diego Open Benchmark 139

sgEngage

MARCH 30, 2021

Though peer-to-peer fundraising faced declines last year, there are many bright spots and insights we can pull from our collective experiences and the data contained in this report. Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. More than 9.4

Blackbaud 72

Blackbaud Studies Fundraising Registration 72

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Candid

FEBRUARY 9, 2023

And last year the AFL-CIO reported CEO-to-median-worker pay ratios ranged from 6:1 to over 6,000:1 for the largest, publicly traded companies (i.e., The Council on Foundations ’ annual survey and report on staff salaries and benefits at U.S. The median for all reported CEO salaries in 2022 was $200,000. How do U.S.

Ratio 95

Ratio Survey Sample Report 95

sgEngage

NOVEMBER 10, 2023

The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. Donor Management: All donation platforms should provide reports and real-time tracking information for every gift, including recurring donations. And donors like it.

Donation 52

Donation Blackbaud Gift Retention 52

Nonprofit Tech for Good

APRIL 10, 2022

There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Classy

JULY 28, 2021

Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. Download the full report to dive deeper into these insights, as well as many more. Look for trends among the following: Outreach strategies you used on those days.

Experiment 93

Experiment Donation Ideas Create 93

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. Overall, the report is well done and shows the information in a visually appealing manner (I’ll admit that I took a few extra copies!).

Benchmark 48

Benchmark Convio Statistics Trend 48

Connection Cafe

JANUARY 11, 2016

The release of the 9th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. The Report dedicates an entire section to housefile size and effectiveness this year. Housefile size.

Benchmark 20

Benchmark Report Online Guidelines 20

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Their report will include data from organizations that use tools besides Convio.

Metrics 52

Metrics Measure Web Convio 52

Classy

AUGUST 19, 2021

Keep Up With the Data and Trends Informing Fundraising Today. Download Classy’s 2021 State of Modern Philanthropy Report based on benchmarks from 4,800 nonprofit organizations. Download Classy’s 2021 State of Modern Philanthropy Report based on benchmarks from 4,800 nonprofit organizations.

Product 52

Product Design San Diego Management 52

Connection Cafe

MARCH 30, 2021

Though peer-to-peer fundraising faced declines last year, there are many bright spots and insights we can pull from our collective experiences and the data contained in this report. Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. More than 9.4

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

Connection Cafe

MAY 13, 2019

If not, stop reading this right now and start reading this year’s donorCentrics ® Higher Education Alumni Giving Report. As you begin to think about your strategy and goals for next fiscal year, it’s good to spend some time understanding the current climate and key metrics within higher education fundraising.

Report 21

Report Strategy Giving Fundraising 21

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

sgEngage

SEPTEMBER 7, 2022

Successful organizations create a quantifiable performance evaluation using fundraising software to identify the top 3–4 metrics. Clarify how you expect your officers to spend their time and ensure that reporting is up to date and easily accessible for officers and managers to review at any time.

Develop 83

Develop Management Gift Proposal 83

Care2

MAY 19, 2014

Heck, even the NYT admitted in a leaked report that they are struggling with their digital strategy. To help get your organization thinking about this investment, check out the key findings from the Charity Dynamics'' report: How Today''s Nonprofits Approach Digital Spending and Why It Matters to You. 332 individuals responded.

Digital 73

Digital Money Mobile Benchmark 73

NTEN

MAY 20, 2013

Last month we released our seventh annual report on nonprofit investment and practices regarding technology. You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research.

Ratio 85

Ratio Report Technology Roles 85

Connection Cafe

APRIL 26, 2018

As reflected in the recently released Charitable Giving Report Spotlight: How Fundraising Performed in the Higher Education Sector in 2017 , donors have responded to the calls for support in a resounding way. James Wiley: What is critical about #GivingTuesday are the additional metrics outside of how much money institutions raise.

Education 23

Education Trend Conversation Giving 23

sgEngage

MAY 30, 2024

The pandemic, the Great Resignation, and an overall turbulent economy have all impacted labor trends in unforeseen and even unprecedented ways. Your employees aren’t the only ones who should be sharing their thoughts—managers should frequently give feedback to their direct reports, and a lot of it.

Retention 94

Retention Management Tips Nonprofit 94

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. Plus, you can identify trends or patterns that illustrate where you’re most successful and where there’s room for improvement. Make giving easy.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Connection Cafe

APRIL 24, 2014

So I broke down and purchased a FitBit and as a metrics geek, I have to say I love it! So why not think of your event metrics as your own personal P2P FitBit? So what metrics should you check out to monitor the health of your peer-to-peer fundraising event? So here is another metric to put in your own fundraising rucksack.

Fundraising 37

Fundraising Benchmark Metrics Blackbaud 37

sgEngage

OCTOBER 9, 2023

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Power Imbalance in Traditional Evaluation As grantmakers, we tend to monitor and evaluate our strategies and programs using metrics that we deem important. We all want to know whether our work makes a difference.

Participatory 93

Participatory Evaluation Empowerment Grant 93

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers.

Fundraising 98

Fundraising Gift Rate email 98

Care2

FEBRUARY 17, 2015

We hope this research provides an initial benchmark that we can all learn from and build on together. Data from the survey will be shared in multiple formats this Spring,including a full report, webinars, and case studies. Your answers will remain anonymous and will be reported in aggregate only.

Adopt 28

Adopt Survey Digital Learning 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2011

Social Media Initiative Guide: This guide from Spreadfast, a social media management tool vendor, has some great tips and ways to think about Key Performance Indicators, tactics, and metrics. A big shout out to their new Director of Social Media, Jordan Viator.

Resource 96

Resource Jordan Benchmark Social Media 96

Connection Cafe

OCTOBER 24, 2017

This annual report examines the performance of 16,855 events in the United States and Canada over a three-year period from January 1, 2014 to December 31, 2016. The study takes a deep dive into the metrics, statistics, and trends of four different peer-to-peer fundraising event types: cycling, endurance, 5Ks and walks.

Fundraising 33

Fundraising Stats United States Change 33

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Does data collection from time-to-time, but not formal reporting. Does not know where to start.

Results 95

Results Data Charlotte Measure 95

NetWits

NOVEMBER 11, 2010

Pay attention to this trend and start reviewing your email content with an eye for length. Second , use the tool correctly so you can both capture the metrics you need and use the data to make educated decisions about what to do next. Third , get into the habit of reviewing the metrics.

email 212

email Profit Registration Review 212

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. Charitable Giving Report Quiz : The Blackbaud Institute for Philanthropic released the 5 th annual Charitable Giving Report at the beginning of the year. Include a shareable.

Resource 48

Resource Blackbaud Chart Retention 48

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87