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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. This metric is important because it can help you figure out how well your ad copy is performing! You can use that benchmark to determine how well your ad copy is performing.

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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities. We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead.

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. X | Twitter Ads Transparency Center: [link] Requires generating a static report that takes time and doesn’t allow US targeting for region. May not allow visibility into US ads.

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7 Database Goals for Your Independent School’s Capital Campaign

sgEngage

Review reporting. Work closely with administrators to identify reports that need to be run and the metrics to track during the campaign, which will inform your fund setup and gift entry process. Agree on a report format and frequency so everyone knows what they need to report on and how often.

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Taking a Deeper Look at the “Social” Piece of ESG (Environmental Social Governance)

sgEngage

3 Data from our 2021 Industry Review shows that over $2.8 Q: One of the tips from Harvard Business Review 2 on how to set up programs for success is to set goals, collect data and examine change overtime. That survey established a critical baseline that we can use to benchmark our progress in the future.

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Inspired by Corporations’ Investment in Purpose and Social Responsibility Throughout the Crisis and Hardships of 2020

sgEngage

Highlights from the 2021 Industry Review. We are inspired by the work of our partners and the clients we support as we review this year’s 9 th Employee Engagement and Corporate Social Responsibility industry report , covering data collected from January-December 2020. Social Justice campaigns received over $2.8