NetWits

NOVEMBER 29, 2011

Capture more info during event registrations. Analyze the stats of previous emails. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Ask for interests during the email signup process. Give current subscribers the opportunity to tell you what they like.

email 230

email Raise Cancer Info 230

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

Stats 100

Stats Web Statistics NTEN 100

Connection Cafe

MAY 9, 2013

Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. Common peer-to-peer benchmarks include the following: Repeat attendance. How Do I Use Metrics with My Event?

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Connection Cafe

APRIL 24, 2014

So I broke down and purchased a FitBit and as a metrics geek, I have to say I love it! So why not think of your event metrics as your own personal P2P FitBit? So what metrics should you check out to monitor the health of your peer-to-peer fundraising event?

Fundraising 37

Fundraising Benchmark Metrics Blackbaud 37

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? But these stats show how receptive people are to email after they've take an action. The work is done upfront.

email 55

email Marketing Registration Stats 55

Connection Cafe

MAY 20, 2015

If this is the first year you’re doing some P2P archaeology, start by pulling the following stats: Event level data: Online and offline fundraising totals (separate from sponsorship or other dollars). Participation / registration growth. Fundraising performance metrics. Compare your performance to industry benchmarks.

Benchmark 20

Benchmark eBook Indiana Registration 20