Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution. There are specific metrics for specific platforms.

Measure 102

Measure Social Media Media Benchmark 102

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.    Laura will focus on Twitter and measuring success. 

Metrics 56

Metrics ROI Community Help 56

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Note from Beth: One question that I get asked at almost every workshop is about budget. What are the valued metrics? While there have been different surveys on nonprofit adoption, for example, these two recent studies I profiled last month, I wish there was a benchmarking study. I mentioned this on Twitter.

Social Media 92

Social Media Survey Media Social 92

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Look at your score and ask yourself the following reflection questions. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics.

Awareness 101

Awareness Tips Social Media RSS 101

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

Are you seeing this with donations or perhaps a better ‘Little Bets’ question is what have you learned? We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. Please tell us if you know of one! What does it look like?

Sierra Leone 129

Sierra Leone Case Study Benchmark Comparison 129

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

ROI 104

ROI Social Media Media Social 104

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join?

Social Media 68

Social Media Twitter Action Advocacy 68

Zen and the Art of Nonprofit Technology

MAY 19, 2008

Here are a few: The blog at the Nonprofit Times, called “Don’t Tell the Donor&# has a very interesting entry on the flurry of benchmarking studies that came out recently. It’s titled “ Benchmarking With a Warped Stick.&# It takes aim at Convio’s recent benchmarking study. Time will tell. {

API 100

API Kintera Open Source Benchmark 100

NTEN

AUGUST 10, 2011

Maybe the first question here should be: do you know what list "churn" is? Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. leave your list, by either unsubscribing, un-liking, un-following, etc.

Rate 95

Rate Facebook Chart Metrics 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

The model works well because it helps organization identify incremental improvements and build their capacity. We started with doing the assessment in the social media measurement peer group to answer these three questions: What level of social media practice is your nonprofit? What’s needed for improvement? Case study is here ).

Social Media 99

Social Media Measure Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

Some examples: A follower on Twitter or someone you’re following. wiki that gives you a good set of questions to ask after you’ve created a descriptive drawing. There are some free tools that can help you visualize your Twitter network or do quasi social network analysis on Twitter. Family members.

Social Network 105

Social Network Analysis Social Media Network 105

Care2

AUGUST 22, 2013

For each major marketing initiative answer the following questions. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. Thank people, answer questions, follow up, and show personality to build on these relationships.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. What questions did you ask? What prep did you do? What was easy about defining success?

Measure 97

Measure Social Media Media Social 97

Tech Soup

OCTOBER 31, 2011

These questions and more were answered in a recent Twitter conversation on data and analytics. ” TechSoup’s Coleridge likens analytics to a roadmap that guides where an organization wants to go with benchmarks that mark the progression to a goal. Why does data matter to nonprofit organizations and what data matters?

Analytics 65

Analytics Data Analysis Chart 65

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 11, 2009

One of the metrics that bloggers track is "Authority" or the number of blogs linking to a blog within the last six months. Most bloggers use the Technorati index to benchmark authority ranking. The higher the number, the greater the level of Authority a blog earns. Links from blogs are no longer the only measurable game in town.

Technorati 50

Technorati Change Blogger Austin 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

  They monitor what is said about their brand and produces in real time in all types of social media - from Twitter to blogs.  Biz 360:  They start with a baseline benchmark - and measure what they learn and adjustments the clients make.    Used it for metrics around the blog community. 

Marketing 50

Marketing ROI Influence Metrics 50

CauseVox

OCTOBER 11, 2021

Ask these questions: Is there a project you want to get funded for immediate use, before the end of the year or early into next year? Is it best to create a monetary goal or one based on impact metrics? Your answers to these questions should help you to determine the type of campaign you want to create, and how you do it.

Guide 76

Guide Giving Campaign Social Media 76

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

This idea came to me from Twitter. One thing I've come to appreciate Twitter is that it allows me read the thoughts, ideas, and musings of lots of smart people and thought leaders in many different disciplines. And, if nothing else, Twitter can be a terrific muse and stimulate creative thinking.

Marketing 70

Marketing Social Social Media Blackboard 70

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Tech Soup

APRIL 2, 2012

" In addition, we'll be blogging here, tweeting updates on Twitter , and posting updates to Facebook , so stalk us for links to golden nuggets of tech wisdom. All forms of curation questions are welcome! "The Online Nonprofit Technology Conference will let you connect with. your cause - without leaving your desk."

Conference 44

Conference Technology San Francisco Disaster 44

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2009

Network use of social media tools and strategies incorporates metrics and ongoing learning experiments. Both attributes would also need a set of checklists, benchmarks, or more detailed assessments to unpack effective social media use both for inward facing and outward facing goals. Outward Facing.

Design 50

Design Social Media Remix Network 50

Care2

OCTOBER 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Thanks so much for your participation.

Social Media 28

Social Media Survey Online Advocacy 28

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Social Networks & Twitter from Natalie Foster: Two Principles: 1. What is your real output?

Social Media 34

Social Media Tools Online Advocacy 34

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

The question I want to ask is, what do web stats really mean, anyway? It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. We here at NTEN have pretty extensive metrics that we track every week in a dashboard that most nonprofits can only dream about.

Stats 100

Stats Web Statistics NTEN 100

Forum One

SEPTEMBER 17, 2007

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. In this case.

Influence 50

Influence Social Media Internet Web 50

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals. Social media.

Ideas 100

Ideas Online Guide Fundraising 100

Bloomerang

JULY 20, 2023

Before the demos, compile questions you have about using the software solution. Platforms like Facebook, Instagram, Twitter, and TikTok are great for engaging with younger donors. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Ideas 81

Ideas Online Fundraising Tips 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. Twittered - for velocity.

Metrics 50

Metrics ROI Measure Content 50

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I think the better question is, why not be on YouTube? The most obvious metric is video view counts.

YouTube 34

YouTube Social Media Video Advocacy 34

Qgiv

MAY 23, 2022

Instead, decide on what metrics you can use to measure your success and base your goals around and use that to determine what goals you can work towards. Do you get more engagement on Twitter than TikTok ? When it comes to social media, brevity is key, and some platforms like Twitter enforce word and character limits you can’t exceed.

Social Media 52

Social Media Practice Media Strategy 52

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I think the better question is, why not be on YouTube? The most obvious metric is video view counts.

YouTube 34

YouTube Video Social Media Advocacy 34

Bloomerang

JULY 19, 2021

This year, in particular, this is an important question. . Take a look at the M+R 2021 Benchmarks report and s hare some data and examples with your “powers that be.” Finally, develop dashboards and reports that will help you track your most important, frequently referred-to metrics.

Digital 99

Digital Marketing Fundraising Strategy 99

Nonprofit Tech for Good

NOVEMBER 30, 2014

For many years the dominant benchmark for whether a nonprofit is successfully using mobile and social media has been if it engages or not, but engagement for the sake of engagement is a flawed communication method. The overtouting of conversation as the ultimate metric of mobile and social media success has unfortunately been overdone.

Communication 257

Communication Online Storytelling Voice 257

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2011

The post provides some great recommendations on dashboard design, but also illustrates how to link your objectives, metrics, and KPIs to dashboard design. These become the metrics & KPIs behind our work. Guest Post: The Smithsonian Institution Archives Dashboard by C. Daniel Chase. Click to see larger image.

Social Media 97

Social Media Media Social Metrics 97