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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

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Hosting a Day of Giving? The Knight Foundation Playbook Answers Your Questions

Beth's Blog: How Nonprofits Can Use Social Media

As a Master Trainer, one of my favorite models of training adults is the Peer Learning Exchange where a group of participants who are working on a similar project or domain of practices interact regularly to learn how to do it better. If this is your first Giving Day, keep it simple and pick the right metric. (See

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Tidbits

Zen and the Art of Nonprofit Technology

Here are a few: The blog at the Nonprofit Times, called “Don’t Tell the Donor&# has a very interesting entry on the flurry of benchmarking studies that came out recently. It’s titled “ Benchmarking With a Warped Stick.&# It takes aim at Convio’s recent benchmarking study.

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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

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Dancing: It’s Just Like Social Change

Amy Sample Ward

Stay focused : We all create goals and benchmarks and metrics. But when we get down in the weeds of our projects and campaigns it is easy to take our eyes off the mission and direction we are headed.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

For example, if you know I’m interested in lung cancer issues, send me a lung cancer project or research to fund. Unless you’re getting 1,000+ click-throughs to a landing page, the sample size is likely too small. MailerMailer’s 2010 Email Marketing Metrics Report, 2011 MarketingSherpa Email Marketing Benchmark Survey.

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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

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