NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

Rate 139

Rate San Diego Open Benchmark 139

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. The Facebook Insights tool lets you see trends Fan acquisition and subscription. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size.

Metrics 98

Metrics Benchmark Facebook Experiment 98

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 83

Statistics Trend Benchmark Blackbaud 83

M+R

NOVEMBER 28, 2022

The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. And reach out to benchmarks@mrss.com if you have any questions!

Benchmark 75

Benchmark Studies Trend Metrics 75

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success. How Do You Measure Up?

Benchmark 56

Benchmark Measure America Blackbaud 56

NTEN

SEPTEMBER 9, 2010

The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. The Index looks at trends on a rolling three-month basis to smooth out seasonal or episodic spikes in the data and is the largest and most timely study being done in the industry. . Multichannel is Magic.

Trend 86

Trend Online Fundraising Offline 86

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 65

Benchmark Studies Metrics ROI 65

Nonprofit Tech for Good

JULY 5, 2020

Video engagement on social media is the measurable action that viewers take after watching. We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights. The Nonprofit Video Index.

Video 321

Video Share Social Social Media 321

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2013

24th. Will nonprofits follow that trend? While techniques and equipment are important, it is also useful to have some benchmarks and best practices in the nonprofit sector to inform your strategy and measurement plan. Tactics will only go so far. Currently, there are no significant benchmarks around video for nonprofits.

Video 115

Video Benchmark Headline Comparison 115

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more! Email + SMS: A measurable fundraising lift What can fundraising professionals do to put 2023 back on track?

Research 69

Research Trend Help Benchmark 69

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Still, these reports are some of the best measuring sticks we have.

Benchmark 48

Benchmark Convio Statistics Trend 48

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics.

Library 104

Library Influence Demographics Nonprofit 104

NetWits

NOVEMBER 11, 2010

Pay attention to this trend and start reviewing your email content with an eye for length. As with anything you’re trying to get better at if you don’t measure it you’ll never know if you’re improving. As a non-profit you need to take this phenomenon into consideration when you craft your email content. Lacking Analytics.

email 212

email Profit Registration Review 212

Nimble AMS

FEBRUARY 15, 2024

Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the member experience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals! We are very fortunate to have Nimble AMS.

Associations 145

Associations Missouri Measure Culture 145

sgEngage

JUNE 2, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Questions for Geoff Livingston Posted by Steve MacLaughlin on June 2nd, 2011 I’m starting a new series of short interviews with people who are really changing what’s happening in the nonprofit sector.

Trend 70

Trend Question Blackbaud Nonprofit 70

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 5, 2012

My big takeaway from Mayur Patel’s interview was the question about future trends. The issue contains lots of practical advice, an infographic of the NTEN benchmarks study, and and more. It’s a must read for data nerds. don’t take my word for it, download and read your free copy today !

Journal 100

Journal NTEN Data Attention 100

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Every one of the 20 cohorts measured in the report experienced positive growth in usable email file size. Usable email file size is up 8%. But it didn’t.

Benchmark 55

Benchmark Metrics Report Online 55

Forum One

APRIL 20, 2010

To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. If you, like me, can't get enough of numbers like these, you'll have another view of similar organizations with the release of M&R's 2010 eNonprofit Benchmarks report on April 29.

Metrics 52

Metrics Measure Web Convio 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

M+R

OCTOBER 31, 2023

Sign-ups for the 2024 M+R Benchmarks Study are now live! The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. your responses with data from dozens of other nonprofits to create a set of averages, trends, and key metrics.

Benchmark 52

Benchmark Studies Europe Info 52

NTEN

FEBRUARY 22, 2010

Session: Online Fundraising Benchmarks and Metrics. What's the most important trend in nonprofit technology for 2010? Measuring your results instead of just counting clicks, opens, and tweets. If you can’t measure it, then you can’t manage it. It all starts with measuring your own performance.

Benchmark 44

Benchmark Metrics Question Online 44

sgEngage

JANUARY 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? This is what the future looks like for transparency, accountability, and demonstrating how giving produces measurable outcomes. magnitude earthquake struck the island of Hispaniola.

Haiti 64

Haiti Trend Difference Blackbaud 64

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. Having specialists in-house means we’re always monitoring trends and looking for opportunities. Please tell us if you know of one! Pinterest has only been around for short time.

Sierra Leone 129

Sierra Leone Case Study Benchmark Comparison 129

sgEngage

DECEMBER 27, 2011

Online fundraising during a disaster can be 3x to 4x normal trends and the vast majority of giving happens in just a few days. The average online gift has been trending in the $140 range. How is online giving trending right now? The Blackbaud Index of Online Giving is a monthly view of online fundraising trends.

Raise 88

Raise Money Online Los Angeles 88

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Evaluation: Measure outputs and outcomes. Virtual Trending.

Communication 93

Communication Effective Impact Benchmark 93

Connection Cafe

APRIL 5, 2013

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising.

Measure 40

Measure Fundraising Benchmark Stats 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools.

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2012

Mission Measurement (@MissionMeasure) September 5, 2012. Also think about the data and analysis that a development professional would perform on the donor data base to analyze multi-channel fundraising campaigns. Tools that mash up public data allow nonprofit fundraisers to do benchmarking and a better analysis of market conditions.

Attention 100

Attention Data Fundraising Journal 100

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. We'll highlight key online trends to help you measure success and identify what you can be doing better to help you reach your mission.

Benchmark 40

Benchmark Studies Marketing Online 40

Connection Cafe

AUGUST 9, 2010

Earlier this summer I posted on top tips for measuring ROI and getting strategic with data , touching on the idea and importance of actionable data, or rather, data that helps draw meaningful conclusions and future actions to optimize programs. Analyze goals of you social media and decide what metrics to measure based on those goals.

ROI 36

ROI Social Media Measure Jordan 36

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it measurable?

Measure 85

Measure Report Process Impact 85

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Then pick one idea to reduce information overload in your life from this list.

Awareness 101

Awareness Tips Social Media RSS 101

Amy Sample Ward

JUNE 6, 2012

After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway?"

Web 117

Web San Francisco Bookmarking Search 117

Candid

MAY 16, 2024

They’re also more likely to lead the smallest organizations—as measured by annual expenses—than large ones. Organizations led by BIPOC women also have fewer resources as measured by revenue. Yet 70% of CEOs/executive directors (EDs) as well as 66% of board members identify as white.

Demographics 119

Demographics Nonprofit Leadership Data 119