Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

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Benchmark Studies Metrics ROI 65

TechImpact

NOVEMBER 6, 2014

The world is rife with marketing trends, techniques, and jargon. The initiatives most often cited by nonprofit marketers as ones they’ll begin working on within the next 12 months are: measuring content marketing ROI (39%), and developing a documented content marketing strategy (37%). But content marketing is a new phenomenon.

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Benchmark Content Marketing Report 119

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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Benchmark Digital Trend Report 62

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success. How Do You Measure Up?

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Benchmark Measure America Blackbaud 56

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2012

Part of the M+R Infographic for Benchmark Study. ” Many nonprofits may set measurable goals then they ask an existential question: “How do we know that we’ve identified the right number?” One of those steps is “Establish Benchmarks.” Download your free copy here. Check out the infographic.

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Benchmark Studies Attention Measure 100

Nimble AMS

FEBRUARY 15, 2024

Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the member experience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals! We are very fortunate to have Nimble AMS.

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Associations Missouri Measure Culture 147

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. By: Rebecca Shore.

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Benchmark Social Media Global Project 105

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. And reach out to benchmarks@mrss.com if you have any questions!

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Benchmark Studies Metrics Analysis 21

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Monitor progress: Continuously track the performance of your fundraising efforts and measure them against insights detailed in the report. Thankfully the Bloomerang blog does!

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Action Report Practice Fundraising 73

The NonProfit Times

APRIL 24, 2024

The agency collected responses from fundraisers at 216 nonprofits for its Benchmarks report. It’s a continuation of trends we’ve been seeing over the past few years. The big spike in online revenue since 2020 stabilized,” said Will Valverde, lead writer of Benchmarks and senior creative director at M+R.

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Data Online Giving New York City 52

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

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Rate San Diego Open Benchmark 139

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

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Statistics Trend Benchmark Blackbaud 84

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Every one of the 20 cohorts measured in the report experienced positive growth in usable email file size. Usable email file size is up 8%. But it didn’t.

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Benchmark Metrics Report Online 55

Candid

MAY 16, 2024

They’re also more likely to lead the smallest organizations—as measured by annual expenses—than large ones. Organizations led by BIPOC women also have fewer resources as measured by revenue. Yet 70% of CEOs/executive directors (EDs) as well as 66% of board members identify as white.

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Demographics Nonprofit Leadership Data 119

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it measurable?

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Measure Report Process Impact 79

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Still, these reports are some of the best measuring sticks we have.

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Benchmark Convio Statistics Trend 48

Gyrus

SEPTEMBER 4, 2024

Feedback tools to gather valuable insights from employees, identify trends, and identify improvement areas. This will help them effectively fit into their new roles. Measuring and Improving Onboarding Success Continuous improvement in onboarding helps organizations build a successful program.

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Roles Module Retention Analytics 52

Gyrus

SEPTEMBER 4, 2024

Feedback tools to gather valuable insights from employees, identify trends, and identify improvement areas. This will help them effectively fit into their new roles. Measuring and Improving Onboarding Success Continuous improvement in onboarding helps organizations build a successful program.

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Roles Module Retention Analytics 52

Neon CRM

MAY 17, 2023

According to the 2022 Global Trends in Giving Report , 26% of respondents indicated that email is the tool that most inspires them to give, outpacing social media (25%), website (17%), and print materials (13%). While these benchmarks are a useful place to begin evaluating your email fundraising performance, they aren’t the be-all-end-all.

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email Fundraising Benchmark Raise 52

Connection Cafe

APRIL 5, 2013

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising.

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Measure Fundraising Benchmark Stats 40

Candid

JANUARY 4, 2023

Candid saw an opportunity to relieve this data-request burden while also providing a standardized benchmark measurement for the entire sector: enter Demographics via Candid. These disorganized efforts take valuable staff time away from mission-critical work. Introducing Demographics via Candid.

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Demographics Fund Practice Data 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. The Facebook Insights tool lets you see trends Fan acquisition and subscription. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size.

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Metrics Benchmark Facebook Experiment 98

NTEN

SEPTEMBER 9, 2010

The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. The Index looks at trends on a rolling three-month basis to smooth out seasonal or episodic spikes in the data and is the largest and most timely study being done in the industry. . Multichannel is Magic.

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Trend Online Fundraising Offline 86

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. We'll highlight key online trends to help you measure success and identify what you can be doing better to help you reach your mission.

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Benchmark Studies Marketing Online 40

NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? Obviously, to determine trends over time, you will need to obtain this information for multiple years.

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Metrics Fundraising Retention ROI 87

Gyrus

OCTOBER 1, 2024

Types of Data Available in LMS Systems According to our 2024 Customer Education Benchmarks & Trends report —in which we commissioned Forrester to survey 300 education leaders at the director level or above—80% of high-success organizations consider “access to multiple types of data” important to running a successful customer education program.

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Analytics Train Training Data 64

Candid

AUGUST 8, 2024

In addition to these insights, the report provides information to help nonprofits benchmark compensation to ensure competitive salaries for their employees. However, the gender pay gap has been gradually declining since 2012 for all but the largest organizations (as measured by budget size).

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Report Chart Arts Sample 59

Nimble AMS

MARCH 10, 2023

She spoke about the importance of keeping your association’s culture at the center of your mission and having it be your benchmark for building relationships at all organizational levels. MacRae explained that measuring member engagement data became difficult due to shifting processes and initiatives.

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Associations Leadership Arlington Wisconsin 116

sgEngage

MAY 30, 2024

Retaining top performers is likely a measure of your effectiveness and success in your role. The pandemic, the Great Resignation, and an overall turbulent economy have all impacted labor trends in unforeseen and even unprecedented ways. It’s also objectively measurable through concrete KPIs.

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Retention Management Tips Nonprofit 91

NTEN

FEBRUARY 22, 2010

Session: Online Fundraising Benchmarks and Metrics. What's the most important trend in nonprofit technology for 2010? Measuring your results instead of just counting clicks, opens, and tweets. If you can’t measure it, then you can’t manage it. It all starts with measuring your own performance.

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Benchmark Metrics Question Online 44

Givinga

FEBRUARY 5, 2019

Both the three Cs and the three Ps are influenced by corporate philanthropy, a trend that will escalate in 2019 as workplace giving becomes an even more important business driver. Givinga360 ties all your giving activity back to measurable business objectives like employee engagement, philanthropic impact, and even sales.

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Philanthropy Business Trend Influence 45

Candid

JUNE 24, 2024

Priority setting that aligns with available data will help you make the most of the data and ensure it aligns with your foundation’s approach to impact measurement. Approach the data as an opportunity to understand grantee and overall portfolio trends. Identify questions you’re interested in using the data to answer.

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Demographics Data Case Study California 59

Nonprofit Tech for Good

JULY 5, 2020

Video engagement on social media is the measurable action that viewers take after watching. We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights. The Nonprofit Video Index.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2013

24th. Will nonprofits follow that trend? While techniques and equipment are important, it is also useful to have some benchmarks and best practices in the nonprofit sector to inform your strategy and measurement plan. Tactics will only go so far. Currently, there are no significant benchmarks around video for nonprofits.

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Video Benchmark Headline Comparison 115

Connection Cafe

APRIL 26, 2018

I recently had the privilege of hosting a panel discussion with Sue Cunningham, President of Council for Advancement and Support of Education (CASE) and James Wiley, Principal Analyst for Technology at Eduventures, about 2017 charitable giving performance and trends for higher education. What’s Next?

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Education Trend Conversation Giving 23

Forum One

APRIL 20, 2010

To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. If you, like me, can't get enough of numbers like these, you'll have another view of similar organizations with the release of M&R's 2010 eNonprofit Benchmarks report on April 29.

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Metrics Measure Web Convio 52

Connection Cafe

JULY 15, 2015

This year we’ll be producing the third edition of the annual report — Nonprofit Content Marketing: 2015 Benchmarks, Budgets, and Trends ! We’re Partnering with The Content Marketing Institute (CMI) Again! And we need your help— Will you take the short survey? What we Need From You.

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Benchmark Survey Content Marketing 20