Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 118

Measure Learning Case Study Social Media 118

Amy Sample Ward

SEPTEMBER 29, 2009

Advocacy Online and Fairsay are jointly producing a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries.

Benchmark 108

Benchmark Campaign Report Case Study 108

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Idealware Study. Respondents that names tools were labled as “substantial.’

Measure 96

Measure Organization Nonprofit Social Media 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

Social Media 100

Social Media Measure Media Strategy 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

Measure 106

Measure Site Consultant Aggregator 106

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. I have not done this yet.

Metrics 98

Metrics Benchmark Facebook Experiment 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What is your measurement pilot?

Social Media 97

Social Media Measure Media Social 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2013

While techniques and equipment are important, it is also useful to have some benchmarks and best practices in the nonprofit sector to inform your strategy and measurement plan. Tactics will only go so far. Currently, there are no significant benchmarks around video for nonprofits. Why should you participate?

Video 115

Video Nonprofit Benchmark Survey 115

NTEN

DECEMBER 19, 2011

The first step in starting to measure your impact is to identify the major outcomes that you want to examine. For each outcome, specify what observable measures, or indicators, will suggest that you're achieving that key outcome for impact. In fact, a more sophisticated survey package could be considerably more difficult to use.

Measure 81

Measure Impact Issue Survey 81

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

A simple online survey. There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first.

Social Media 95

Social Media Analytics Tools Media 95

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Online Fundraising.

Advocacy 76

Advocacy Benchmark Studies Social Media 76

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Carie Lewis mentioned the Humane Society’s KPIs – which is why they do and how they measure this sustained engagement. I asked her how do you measure relationships? She advises using various parts of the Grunig instrument which you can be done for free using Survey Monkey or Zoomerang or a poll on a blog.

Social Media 101

Social Media Measure Relationship Survey 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. It also helps to break down your goal into monthly or quarterly benchmarks. How did you determine it?

Social Media 131

Social Media Media Social Facebook 131

Amy Sample Ward

OCTOBER 18, 2009

As I announced recently , Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. Download Reports.

Review 120

Review Benchmark Advocacy Action 120

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. solicit The 2010 Cygnus Donor Survey notes this and other trends.

Statistics 100

Statistics Trend Nonprofit Blackbaud 100

NTEN

JUNE 4, 2013

And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes. In the spring of 2013, NTEN and Avectra surveyed nonprofit communications, fundraising, and leadership staff about their engagement data management practices, findings, and future plans.

Studies 89

Studies Data Management Report 89

NetWits

JUNE 19, 2012

A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Marketing Sherpa’s 2011 Email Benchmark Report found sending emails based on behavior was one of the most effective ways to improve the relevancy of your emails. Learn from the for profit world.

email 150

email Social Media Conference Test 150

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

For now, one thing is abundantly clear: Spend your time on a good strategy for an integrated campaigns with real and measurable results and have high quality content, engage your network, and cultivate of influencers and for now, don’t waste time on this meaningless metric. There’s a lot of confusion.

Metrics 114

Metrics Facebook People Measure 114

3rd Sector Labs

APRIL 23, 2014

The purpose of this post is to share the results of an interesting survey from the beginning of the event, as well as the great attendee follow-up Q&A. We opened with a short audience survey about nonprofit data management. DEBBIE: From our experience, industry benchmarking can be tricky. Plan those activities.

Data 133

Data Management Nonprofit Donor 133

NTEN

JUNE 18, 2009

Avoid excessive surveying or overly complicated spreadsheets. Keep an eye out for published studies from credible sources that provide acceptable benchmarks about efficiency or effectiveness of a particular technology. Metrics are a unit of measure. Remember, data collection should be not be a burden. Look at Work Processes.

Measure 76

Measure ROI Technology Nonprofit 76

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

Alexandra gave an overview of the methodology offered by her company, Vision Critical , and some insights they have learned from combining a survey data from large sample with appending actual social media usage. If they incorporate survey data it is often based on self-reported use of social media.

Social Media 125

Social Media Analytics Media Social 125

Gyrus

OCTOBER 1, 2024

Types of Data Available in LMS Systems According to our 2024 Customer Education Benchmarks & Trends report —in which we commissioned Forrester to survey 300 education leaders at the director level or above—80% of high-success organizations consider “access to multiple types of data” important to running a successful customer education program.

Analytics 64

Analytics Training Train Data 64

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Nonprofit Social Media 95

3rd Sector Labs

JUNE 17, 2014

The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. QUESTION: Where can I get benchmarks for retention by sector? Can you share that survey? QUESTION: Last question.

Retention 148

Retention Donor Advice Data 148

M+R

OCTOBER 31, 2023

Sign-ups for the 2024 M+R Benchmarks Study are now live! The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. The post Be Part of the 2024 M+R Benchmarks Study! Read time: 2 minutes Check it out! Click here. Click here.

Benchmark 52

Benchmark Studies Europe Fun 52

.orgSource

OCTOBER 17, 2023

A 2019 survey by the American Hospital Association found that 90% of healthcare boards conduct board self-assessments, but only 60% do so annually. leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities. An annual survey is a good start.

Evaluation 193

Evaluation Director Government Leadership 193

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

This is the question we’re asking arts groups across the country this month, refreshing our national landmark survey of 2011. With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. Mary Trudel.

Social Media 108

Social Media Arts Social Media 108

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Many organizations enter the world of social media with goals that are too nebulous to measure, like “building awareness” or “spreading the word.” Measurable : You should be able to quantify goals with a numeric benchmark. Measurable : You should be able to quantify goals with a numeric benchmark. Try asking them.

Social Media 100

Social Media Guide Media Social 100

Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs GyrusAim LMS GyrusAim LMS - Training programs play a pivotal role in the success of any organization. After all, it encompasses the measurement of knowledge retention, skill application, and behavior change among learners.

Metrics 52

Metrics Measure Training Train 52

Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs GyrusAim LMS GyrusAim LMS - Training programs play a pivotal role in the success of any organization. After all, it encompasses the measurement of knowledge retention, skill application, and behavior change among learners.

Metrics 52

Metrics Measure Training Train 52

Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Training programs play a pivotal role in the success of any organization. This can be measured by surveys, interviews, or focus groups.

Metrics 52

Metrics Measure Training Train 52

TechCrunch

DECEMBER 3, 2020

Pave , a San Francisco-based startup that recently graduated from YC Combinator is aiming to end the pay and equity gap with a software tool it developed to make it easier to track, measure, and communicate how and what they pay their employees. Is the industry ready to be benchmarked? Pave’s Total Rewards Portal for employees.

Raise 86

Raise San Francisco Benchmark Wyoming 86

ASU Lodestar Center

SEPTEMBER 22, 2021

A 2017 survey from Board Source shows that 84% of members on nonprofit boards identify as Caucasian, which does not sway far from the 2015 survey. An assessment tool can help identify strengths, challenges and gaps and help the board hold themselves accountable to reaching benchmarks and goals. Invest in training.

Strategy 96

Strategy Help Nonprofit San Diego 96

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. This year’s study – the seventh Benchmarks report – analyzes 1.6 The report provides benchmarks for FB and Twitter, including engagement rates and fan growth rate. RESEARCH STUDIES. billion email messages sent to 45 million list subscribers, 7.3

Studies 115

Studies Research Attention Tools 115

TechCrunch

NOVEMBER 23, 2021

According to OpenView’s annual Financial & Operating Benchmarks report , only 13% of nearly 600 companies surveyed named “burning too much cash” as one of their top three concerns, compared to 30% last year. And which benchmarks can they use to evaluate their performance? Measuring up.

Change 85

Change Benchmark Metrics Chart 85

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. In our latest survey, we decided to ask about technology staffing levels differently. This gives us (and you) a more comparable metric.

Technology 85

Technology Report Ratio Nonprofit 85

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2013

Set Clear and Measurable Goals. The Giving Day Playbook offers some specific examples and templates for setting measureable goals for your participation. The Giving Day Playbook offers some specific examples and templates for setting measureable goals for your participation.

Campaign 109

Campaign Template Foundation Donor 109