sgEngage

NOVEMBER 20, 2024

By actively bringing together different departments and leading discussions around revenue diversification, you can set measurable goals, evaluate the ROI of each funding source, and make informed decisions about where to invest time and resources. Set performance benchmarks (e.g., Analyze revenue against any associated costs (e.g.,

Model 75

Model Fund Professional Build 75

The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success. This could be a quarter, month or week.

ROI 67

ROI Storytelling Measure Story 67

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Figure 1: Opens and open rate. Findings are below.

Rate 139

Rate San Diego Open Benchmark 139

Socialbrite

OCTOBER 31, 2021

So, how do you measure your video marketing efforts? Measuring your video marketing. To know how to measure the effectiveness of your video marketing , you must first decide what the goal of the marketing is so you know what you’re looking for. Measuring the engagement of your videos. Measuring brand awareness.

Measure 59

Measure Video Marketing Guide 59

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

MAY 5, 2022

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. How can you show your constituents that your organization is doing its best with what it has? How to Best Illustrate ROI.

ROI 330

ROI Demonstration Metrics Ratio 330

TechImpact

NOVEMBER 6, 2014

Those who do rate their organizations as more effective in all areas of content marketing (43% have a verbal only strategy.). Nonprofit marketers gave higher effectiveness ratings this year to all but one of the social media platforms they use (Vimeo usage was down two percentage points).

Benchmark 119

Benchmark Content Marketing Report 119

Classy

JUNE 24, 2021

However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Across platforms, you should be tracking social media engagement rates and conversion rates. Engagement Rate. Measuring Engagements on Social Media. Why and How to Measure the Engagement Rate.

Social Media 122

Social Media Track Conversation Media 122

Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board. Top Fundraising Benchmarks to Share With Your Nonprofit Board from Classy. Step 3: Present Compelling Recommendations to Your Nonprofit Board .

Slideshare 56

Slideshare Benchmark Share Fundraising 56

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. How to Measure Your Success Live events are only successful if your members show up.

Strategy 98

Strategy Measure Social Media Metrics 98

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Nonprofit Tech for Good

MAY 25, 2024

Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. Use benchmark data from past actions or other nonprofits to evaluate your campaigns, and then work to improve the metrics that matter most.

Marketing 203

Marketing Fundraising Test Nonprofit 203

Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more! Email + SMS: A measurable fundraising lift What can fundraising professionals do to put 2023 back on track?

Research 69

Research Trend Help Benchmark 69

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

Gyrus

OCTOBER 1, 2024

Why LMS Data Analytics Matters Learning Management Systems collect a wealth of information on learners—everything from course completion rates to assessment scores and engagement levels. Course Completion Rates One of the most basic data points is whether or not employees are completing assigned courses.

Analytics 64

Analytics Training Train Data 64

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Last week, I wrote a post that summarized some tips, resources, and tools for using Pinterest. I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Followers: Gives a measure of reach.

Benchmark 104

Benchmark Photography Ratio Stats 104

Media Cause

JANUARY 30, 2023

Many nonprofits are reluctant to allocate budget toward brand marketing efforts because the return on investment (ROI) can be hard to measure. Proper tracking will ensure you have the metrics you need to measure success and set KPI benchmarks. This will give you a standard of performance to measure your future campaigns.

Awareness 52

Awareness Strategy Build Media 52

Nonprofit Tech for Good

AUGUST 6, 2023

Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. After setting your goal for dollars raised, determine what metrics you will be tracking throughout the campaign and your goals to measure against. However, this is not a universal rule.

Practice 235

Practice Fundraising Guide Channel 235

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.

Benchmark 62

Benchmark Digital Trend Report 62

Gyrus

SEPTEMBER 4, 2024

A tailored approach can also help accelerate the onboarding process, enabling new employees to join the workforce quickly. Tracking and reporting capabilities GyrusAim LMS provides in-depth reporting and analytics that allow organizations to measure the effectiveness of their onboarding programs and track employee engagement.

Roles 52

Roles Module Retention Analytics 52

Gyrus

SEPTEMBER 4, 2024

A tailored approach can also help accelerate the onboarding process, enabling new employees to join the workforce quickly. Tracking and reporting capabilities GyrusAim LMS provides in-depth reporting and analytics that allow organizations to measure the effectiveness of their onboarding programs and track employee engagement.

Roles 52

Roles Module Retention Analytics 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

Measure 106

Measure Aggregator Platform Consultant 106

sgEngage

FEBRUARY 27, 2023

The comparative reports give you a benchmark for performance, comparing your results to last month or last year. For example, revenue diversity helps measure how much of your revenue comes from each source, burn rate measures your average monthly expenses, and months of cash on hand measures how many months of cash you have in the bank.

Create 92

Create Journal Metrics Review 92

Nimble AMS

MARCH 10, 2023

She spoke about the importance of keeping your association’s culture at the center of your mission and having it be your benchmark for building relationships at all organizational levels. Growth was occurring at ENA, but at a significantly declining rate. Overall processes were stagnant, outdated, and lacked innovation.

Associations 114

Associations Leadership Arlington Wisconsin 114

NonProfit Hub

OCTOBER 25, 2016

Overall, you want to be tracking these types of goals because it’ll help you determine the quality of your visitors and measure the effectiveness of your marketing efforts. A good benchmark might be visitors who spend at least 2 minutes on your website, but of course, this can vary depending on the structure of your website.

Analytics 28

Analytics Goal Conversation Rate 28

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. You’ll see your engagement rate drop and unsubscribe rate climb. Readability boosts engagement rates so pay attention to how readable your newsletter is. They just won’t.

Newsletter 124

Newsletter email Create Template 124

The NonProfit Times

APRIL 24, 2024

The agency collected responses from fundraisers at 216 nonprofits for its Benchmarks report. The big spike in online revenue since 2020 stabilized,” said Will Valverde, lead writer of Benchmarks and senior creative director at M+R. About half of 225 M+R Benchmarks participants reported working with social media influencers during 2023.

Data 52

Data Online Giving New York City 52

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it measurable?

Measure 82

Measure Report Process Impact 82

Gyrus

MARCH 18, 2024

It comes with built-in learning analytics that measures their learning experience, predicts their performance in training programs, and analyzes their knowledge retention rate. LMS gives an actionable insight that helps instructors intricately monitor and measure the performance of the workforce based on current objectives.

Track 52

Track Training Train Companies 52

Gyrus

MARCH 18, 2024

It comes with built-in learning analytics that measures their learning experience, predicts their performance in training programs, and analyzes their knowledge retention rate. LMS gives an actionable insight that helps instructors intricately monitor and measure the performance of the workforce based on current objectives.

Track 52

Track Training Train Companies 52

Gyrus

MARCH 18, 2024

It comes with built-in learning analytics that measures their learning experience, predicts their performance in training programs, and analyzes their knowledge retention rate. LMS gives an actionable insight that helps instructors intricately monitor and measure the performance of the workforce based on current objectives.

Track 52

Track Training Train Companies 52

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Every one of the 20 cohorts measured in the report experienced positive growth in usable email file size. Open rates are flat. Usable email file size is up 8%.

Benchmark 55

Benchmark Metrics Report Online 55

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate.

Rate 61

Rate Open Benchmark Mail 61

Bloomerang

JUNE 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Optimize your donation page for mobile According to the M+R Benchmarks study , mobile devices accounted for 54% of nonprofit website traffic in 2021.

Ideas 98

Ideas Online Guide Fundraising 98

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Normally, fundraising teams use open rates, clicks, and conversion metrics to measure the success of email campaigns.

email 100

email Spam Money Fundraising 100

NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . Fifteen years ago, I worked for a healthcare consulting firm with the motto: “you can’t move it if you don’t measure it.” However, much can be learned from analyzing even a single year and comparing yourself to industry benchmarks. Donor Retention Rate.

Metrics 87

Metrics Fundraising Retention ROI 87

sgEngage

MAY 30, 2024

Retaining top performers is likely a measure of your effectiveness and success in your role. Recruiting and onboarding may have larger impacts on your ultimate retention rate than you initially realized, for instance. It’s also objectively measurable through concrete KPIs.

Retention 90

Retention Management Tips Nonprofit 90