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How To Troubleshoot Your Fundraising Email

Bloomerang

Donation page conversion rate: This data point represents the total number of donations you received divided by the number of donation pages, multiplied by 100. The number of opens your email received The number of opens your email received, also known as the open rate, is a key point of engagement in the email funnel.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Figure 1: Opens and open rate. Findings are below.

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How to Improve Donor Retention: 3 Surprising Strategies from Top-performing Nonprofits

Nonprofit Tech for Good

Measuring the effectiveness of your efforts against broader nonprofit sector benchmarks can further refine your donor retention strategy , helping ensure your approach remains effective and informed. You can significantly boost donor reactivation rates using personalized outreach.

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Building Resilient Funding Models: Essential Tips for Nonprofit Finance Professionals

sgEngage

By actively bringing together different departments and leading discussions around revenue diversification, you can set measurable goals, evaluate the ROI of each funding source, and make informed decisions about where to invest time and resources. Set performance benchmarks (e.g., Analyze revenue against any associated costs (e.g.,

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). You can use that benchmark to determine how well your ad copy is performing. This could mean changing your ad copy or pausing a keyword.

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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. How can you show your constituents that your organization is doing its best with what it has? How to Best Illustrate ROI.

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