Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context
Beth's Blog: How Nonprofits Can Use Social Media
MAY 2, 2011
. Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.
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