Nonprofit Tech for Good

APRIL 14, 2021

The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. 2021 Nonprofit Trends Report :: Download. 2020 Global Trends in Giving Report :: Download. 2021 Nonprofit Communications Trends Report :: Download. Published by Classy.

Digital 344

Digital Report Fundraising Marketing 344

Nonprofit Tech for Good

JUNE 6, 2024

Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Benchmarks Study 2024 :: Download [US] Published by M+R 2. Nonprofit Communications Trends Report 2024 :: Download [US] Published by Nonprofit Marketing Guide 3.

Research 259

Research Digital Marketing Fundraising 259

Nonprofit Tech for Good

OCTOBER 25, 2023

Email Strategy Only 68% of nonprofits utilize email marketing. M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Classy.org] 63% of nonprofits use personalization in their email marketing.

email 237

email Statistics Marketing Nonprofit 237

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

email 339

email Fundraising Stats Marketing 339

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. This follows a recent trend that email click-through rates have declined across all industries. based national nonprofits in 2012. percent to 4.5

email 235

email Rate Ideas Fundraising 235

Nonprofit Tech for Good

APRIL 5, 2019

The data can be used to help your organization craft your next online fundraising and marketing plan. 2018 Global Trends in Giving Report :: Download. 2019 Nonprofit Communications Trends Report :: Download. Published by Nonprofit Marketing Guide. 2018 Benchmarks Study :: Download. nonprofit research.

Professional 251

Professional Report Fundraising NGO 251

TechImpact

NOVEMBER 6, 2014

The world is rife with marketing trends, techniques, and jargon. It seems like every day there’s another hot fad that every marketing company thinks will change the game. But content marketing is a new phenomenon. Here are a few of the most eye-popping statistics from the 2015 Nonprofit Content Marketing Report.

Content 119

Content Benchmark Marketing Report 119

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. M+R Benchmarks ] 25% of online donations were made on a mobile device in 2022. [ increase in revenue. billion—only 0.6%

Statistics 244

Statistics Fundraising Online Nonprofit 244

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 A growing trend is to add large, visually prominent CTAs to the body of blog posts and news articles approximately halfway down the page. Earn a Certificate in Social Media Marketing & Fundraising! to secure a lead [i.e.,

Websites 356

Websites Action Test Social Media 356

Nonprofit Tech for Good

JANUARY 12, 2014

Like everyone, we’re inundated as well and increasingly need to see important data about nonprofit technology trends in visual format. Why Smart Social Marketers Think Mobile First. Nonprofit Communications Trends 2014. What’s Trending with Foundations and Social Media? 2013 eNonprofit Benchmarks Study.

Social Media 279

Social Media Media Social Fundraising 279

NTEN

NOVEMBER 14, 2013

“ Content marketing ” is a buzzword of sorts. A term that you’re likely hearing more and more about – especially if you pay attention to the B2B or B2C marketing worlds. The point is that despite content marketing having been in use for over a century, it’s just now becoming a hot topic – one that’s making marketers take notice.

Content 86

Content Benchmark Trend Marketing 86

Nonprofit Tech for Good

APRIL 2, 2018

2017 Global Trends in Giving Report :: Download. 2018 Nonprofit Communications Trends Report :: Download. 2018 Nonprofit Communications Trends Report :: Download. Published by Nonprofit Marketing Guide. 2017 Benchmarks Study :: Download. 2017 Luminate Online Benchmark Report :: Download.

Research 268

Research Report NGO Nonprofit 268

TechCrunch

AUGUST 16, 2021

Michael Cortez, vice president at YL Ventures, focuses on business development initiatives to grow the market leadership of the firm and its portfolio companies, with an emphasis on strategic and tactical support for early-stage go-to-market activities. More posts by this contributor. Michael Cortez. Contributor. Share on Twitter.

Benchmark 142

Benchmark Companies Israel Metrics 142

Nonprofit Tech for Good

SEPTEMBER 17, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. How to launch and maintain an email marketing strategy that consistently engages donors and supporters.

Communication 224

Communication Practice New Zealand Fundraising 224

Nonprofit Tech for Good

JULY 4, 2023

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the website statistics listed below can guide your nonprofit in creating and maintaining a website that maximizes the user experience and fundraising success. M+R Benchmarks ] Average online gift and mobile giving. per visitor. [

Statistics 246

Statistics Websites Nonprofit Benchmark 246

Classy

JULY 19, 2021

Nonprofit video is an ever-evolving marketing method, but remaining well-informed on the latest industry best practices gives your organization a major advantage. . Use these insights to confidently inform your marketing processes, expand your reach, and better engage your community online. . Experiment with long-form video.

Video 118

Video Trend Strategy Marketing 118

Nonprofit Tech for Good

FEBRUARY 12, 2025

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook.

Social Media 223

Social Media Statistics Media Social 223

Nonprofit Tech for Good

MAY 7, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook.

Social Media 209

Social Media Statistics Media Social 209

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Online Report NTC 116

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Related Links: Benchmarks UK is here!

Benchmark 105

Benchmark Data Map Help 105

Nonprofit Tech for Good

MARCH 20, 2018

They experimented with placement and color, SEO, and new email marketing services, such as ConstantContact and MailChimp. Source: Benchmarks. Source: Global Trends in Giving Report. Source: Global Trends in Giving Report. Source: Global Trends in Giving Report. Source: Global Trends in Giving Report.

Stats 253

Stats Fundraising Online NGO 253

TechImpact

MAY 12, 2014

Mailup – “Direct Marketing in a Mobile World: a Practical Guide”. Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). Typically more than 25% of email is read on a smartphone, on average it is 31% for us. Equinux (June 2013).

Statistics 168

Statistics Mobile Marketing Nonprofit 168

Nonprofit Tech for Good

MARCH 2, 2021

The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. Here are some simple suggestions: NGOs, NPOs, and charities can use the data to help craft their digital marketing and fundraising strategies. Why the Open Data Project?

Project 291

Project Open Data NGO 291

M+R

NOVEMBER 29, 2021

Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! And please reach out to benchmarks@mrss.com with any questions. The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data.

Benchmark 98

Benchmark Advocacy Studies Analysis 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2012

Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. 2012 Nonprofit Social Networking Benchmark Report [INFOGRAPHIC] guest post by Frank Barry. Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report.

Social Network 107

Social Network Benchmark Network Report 107

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. And reach out to benchmarks@mrss.com if you have any questions!

Benchmark 21

Benchmark Studies Trend Advocacy 21

sgEngage

MARCH 8, 2024

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?

Blackbaud 109

Blackbaud Benchmark Online Report 109

Nonprofit Tech for Good

APRIL 15, 2020

It’s also worth noting that according to the Global Trends in Giving Report , 10% of donors worldwide prefer to give directly through their bank account. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Monthly donors give $35.46

Donation 363

Donation Practice Nonprofit Paypal 363

The Next Web

FEBRUARY 24, 2014

Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day. That’s why I went hunting for the top free marketing tools in a variety of marketing categories. Google Trends. I put in the words “social media” “content marketing” and “aardvarks” (how could I resist?)

Tools 167

Tools Internet Marketing Free 167

NTEN

APRIL 20, 2010

The second annual Nonprofit Social Network Benchmark Report, a joint project of Common Knowledge, thePort, and NTEN, has hard data and insights on the trends surrounding social networking technology as part of nonprofit organizations' marketing, communications, fundraising, and program services. > Download the Full Report.

Social Network 99

Social Network Benchmark Network Report 99

M+R

APRIL 7, 2021

Here it comes, hot off the presses: The 2021 M+R Benchmarks Study will go live on Wednesday, April 21. It’s all the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . 2021 Benchmarks UK FAQ. Everything you need to know about participating in the 2021 Benchmarks.

Benchmark 94

Benchmark Studies News FAQ 94

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here’s a roundup. One of my favorite sections of the site includes the benchmarking data for foundation use of social media by channel which makes it very easy to do research.

Studies 119

Studies Research Trend Technology 119

TechCrunch

APRIL 18, 2023

More posts by this contributor Study up on churn rate basics to set customer and revenue benchmarks Retention isn’t a silver bullet, but in SaaS, it’s the closest thing to it. High retention indicates strong product-market fit. Even at scale, sales and marketing expenses make up the majority of your expenditure.

Retention 91

Retention Benchmark Business Rate 91

Nonprofit Tech for Good

APRIL 5, 2021

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram.

Practice 363

Practice Nonprofit Social Media Facebook 363

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news.

Twitter 360

Twitter Practice Nonprofit Social Media 360

NetWits

APRIL 2, 2013

This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for Blackbaud. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Email Marketing Interactive Online Fundraising'

Rate 139

Rate San Diego Open Benchmark 139

M+R

NOVEMBER 28, 2022

The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. And reach out to benchmarks@mrss.com if you have any questions!

Benchmark 75

Benchmark Studies Trend Data 75