Classy

JULY 19, 2021

Nonprofit video is an ever-evolving marketing method, but remaining well-informed on the latest industry best practices gives your organization a major advantage. . Instead, nonprofit video only continued to climb in popularity and organizations began doubling down on their video strategies. .

Video 118

Video Trend Marketing Strategy 118

Tech Soup

FEBRUARY 2, 2023

To take your nonprofit digital marketing strategy to the next level, you must understand the latest technology and tools available to you.

Benchmark 75

Benchmark Social Media Media Social 75

M+R

NOVEMBER 29, 2021

Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! And please reach out to benchmarks@mrss.com with any questions. The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data.

Benchmark 98

Benchmark Analysis Aggregator Advocacy 98

TechImpact

NOVEMBER 6, 2014

The world is rife with marketing trends, techniques, and jargon. It seems like every day there’s another hot fad that every marketing company thinks will change the game. But content marketing is a new phenomenon. However, few can argue the rapid rise, and ostensible success content marketing has seen in the nonprofit sector.

Benchmark 119

Benchmark Content Marketing Report 119

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Others prefer a sense of community and the chance to ask questions, and a few hundred of them joined us for a Benchmarks webinar yesterday. . 2020 M+R Benchmarks Study—A Data Odyssey: The Recording.

Benchmark 98

Benchmark Hunger Headline FAQ 98

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

email 335

email Marketing Data Digital 335

Nonprofit Tech for Good

MAY 7, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook.

Social Media 175

Social Media Statistics Media Social 175

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Related Links: Benchmarks UK is here!

Benchmark 105

Benchmark Data Map Help 105

M+R

NOVEMBER 28, 2022

The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. And reach out to benchmarks@mrss.com if you have any questions!

Benchmark 75

Benchmark Studies Trend Metrics 75

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

Metrics 304

Metrics Digital Marketing Retention 304

Nonprofit Tech for Good

FEBRUARY 12, 2020

Embrace a mobile-first design strategy. What looks good on a mobile device often looks even better on desktop and laptop computers, and all email marketing services offer responsive email templates. The time invested in ramping up your campaigns and the content strategy behind it is well worth it in terms of return on investment (ROI).

email 363

email Practice Marketing Newsletter 363

Neon CRM

NOVEMBER 17, 2023

But, if you don’t have a membership engagement strategy in place to engage and retain them, you’ll end up losing members just as fast as you can acquire them. Even a basic member engagement strategy can be all you need to excite your current members and entice them to renew for years to come. What is a Membership Engagement Strategy?

Strategy 98

Strategy Measure Social Media Metrics 98

M+R

APRIL 11, 2022

Prepare for takeoff: The 2022 M+R Benchmarks Study lands on Wednesday, April 27. Visit mrbenchmarks.com on April 27 to get the lay of the fundraising, advocacy, and digital marketing land. Read time: 1 minute. Sign up for the webinar now. .

Benchmark 52

Benchmark Map Social Media Advocacy 52

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. M+R Benchmarks Report.

Trend 311

Trend Digital Marketing Fundraising 311

NetWits

APRIL 3, 2012

Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. The report is packed with insights into how nonprofits are leveraging social networks as part of their marketing, communications and fundraising strategies. Tweet It!]. Tweet It!]. Tweet It!]. Tweet It!].

Social Network 279

Social Network Benchmark Network Report 279

M+R

APRIL 26, 2022

Prepare for takeoff: The 2022 M+R Benchmarks Study lands on Wednesday, April 27. Visit mrbenchmarks.com on April 27 to get the lay of the fundraising, advocacy, and digital marketing land. Read time: 1 minute. Sign up for the webinar now. .

Benchmark 52

Benchmark Map Social Media Advocacy 52

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. In this post, I’ll explore the fifth strategy. .

Analytics 125

Analytics Strategy Fundraising Benchmark 125

fusionSpan

SEPTEMBER 24, 2024

To help you revitalize your digital approach, we’ll explore innovative strategies that marketing and membership directors can use to elevate their association’s online presence and drive revenue. With a thoughtful strategy, you can reach your audience without incurring significant advertising costs. Leverage Paid Advertising.

Associations 52

Associations Digital Strategy Search 52

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. And taking a wait-and-see approach to optimizing your marketing program is a sure-fire way to lag behind industry leaders. Follow the Leaders.

Marketing 52

Marketing Strategy Giving Ukraine 52

Bloomerang

JULY 19, 2021

We can’t simply consider strategies as what we do; it’s necessary to consider how we do things. I’m not suggesting you dump what you’re doing if you’ve got solid strategies built into your nonprofit’s DNA. No doubt these strategies work for you. No doubt these strategies work for you. Top 2021 fundraising strategies .

Digital 99

Digital Marketing Fundraising Strategy 99

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Bloomerang

MARCH 27, 2024

As we celebrate Women’s History Month and beyond, here are 5 inclusive strategies to accomplish fundraising success related to women donors. Benchmarking and CRM Lack of solid recordkeeping and full use of its nonprofit CRM is at the very top of pain points I continue to observe in the nonprofit sector. Let us know in the comments.

Philanthropy 90

Philanthropy Strategy Fundraising Indiana 90

Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. Strategy is vital. Below, a few of our agency’s top experts share their take.

Benefit 64

Benefit Marketing Change Time 64

Whole Whale

MAY 2, 2024

Bonus, have interns take the Whole Whale content marketing and SEO course. Have them take the Whole Whale Google AdWords Course to better understand the nuance of the grant management strategy. Update and benchmark the organization chart It’s amazing how quickly this can fall out of date. Many eyes make for light work.

International 98

International Program Ideas Data 98

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 Earn a Certificate in Social Media Marketing & Fundraising! Our new Certificate in Social Media Marketing & Fundraising program fundamentals of social media marketing and fundraising for your nonprofit. to secure a lead [i.e.,

Websites 327

Websites Action Test Newsletter 327

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Does the report itself or the marketing around the report make claims that seem too good to be true? This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

email 104

email Marketing Test Mail 104

.orgSource

JUNE 24, 2024

And, without guidance, trying to keep pace in an unpredictable digital market can be a frustrating exercise. Relying on outdated patterns of member engagement, employer-based dues payments, and annual meeting revenues is the opposite of a strategy for success. In fact, it’s not a strategy at all. But here’s the difference.

Associations 221

Associations Metrics Professional Digital 221

Saleforce Nonprofit

SEPTEMBER 28, 2021

However, many organizations aren’t even sure where to get started, how to benchmark, or how to tie DEI strategies to fundraising success. Engaging donors of color will require organizations to try new fundraising strategies. Here are some of the strategies our panel experts shared: 1.

Strategy 111

Strategy Fundraising Reflection Org 111

sgEngage

JUNE 30, 2023

Nonprofit marketing is the use of strategic methods by organizations to promote their missions and secure donations and funding. This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Digital marketing is comprised of various channels that involve their own strategies.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Nonprofit Tech for Good

MARCH 31, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. 9) 37% actively implement a year-round search engine optimization (SEO) strategy. 6% use Wix. 5% use Squarespace. 6% use Wix.

Websites 363

Websites Stats Data NGO 363

NTEN

NOVEMBER 14, 2013

“ Content marketing ” is a buzzword of sorts. A term that you’re likely hearing more and more about – especially if you pay attention to the B2B or B2C marketing worlds. The point is that despite content marketing having been in use for over a century, it’s just now becoming a hot topic – one that’s making marketers take notice.

Content 86

Content Benchmark Trend Marketing 86

Media Cause

JANUARY 30, 2023

But, without a top-of-funnel strategy, like a brand awareness campaign, your paid media efforts could see diminishing returns and decreasing efficiency. Many nonprofits are reluctant to allocate budget toward brand marketing efforts because the return on investment (ROI) can be hard to measure.

Awareness 52

Awareness Strategy Build Media 52

ASU Lodestar Center

SEPTEMBER 22, 2021

The following five recommendations can help a nonprofit establish diversity, equity, and inclusion strategies that can help with overall success. An assessment tool can help identify strengths, challenges and gaps and help the board hold themselves accountable to reaching benchmarks and goals. Invest in training.

Help 96

Help Strategy San Diego Iowa 96

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. Do you notice a pattern?

email 89

email Marketing Strategy Fundraising 89

Nonprofit Tech for Good

MARCH 2, 2021

The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. Here are some simple suggestions: NGOs, NPOs, and charities can use the data to help craft their digital marketing and fundraising strategies. Why the Open Data Project?

Project 290

Project Open Data NGO 290

Gyrus

MARCH 18, 2024

Training Your Employees is a Recession-Proof Strategy GyrusAim LMS GyrusAim LMS - What is a Recession, and What does it Mean for Your Business? As a decision-maker, you may be tempted to cut costs and hunker down, but what if there was a recession-proof strategy that could help you weather the storm and set you up for success in the long run?

Training 52

Training Train Strategy Skills 52