Benchmark Marketing ROI 
Nonprofit Tech for Good
MAY 5, 2022
How to Best Illustrate ROI. Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. How can you show your constituents that your organization is doing its best with what it has?
Nonprofit Tech for Good
FEBRUARY 12, 2020
What looks good on a mobile device often looks even better on desktop and laptop computers, and all email marketing services offer responsive email templates. Doing either will likely get your domain blacklisted as a spammer and by not using an email marketing service , you won’t be able to track the success of your email campaigns.
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TechImpact
NOVEMBER 6, 2014
The world is rife with marketing trends, techniques, and jargon. It seems like every day there’s another hot fad that every marketing company thinks will change the game. But content marketing is a new phenomenon. However, few can argue the rapid rise, and ostensible success content marketing has seen in the nonprofit sector.
Nonprofit Tech for Good
DECEMBER 3, 2020
This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 26, 2017
One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.
sgEngage
AUGUST 8, 2022
When you invest in the stock market, you’re probably looking for a return on your investment, and you almost certainly think about that return in financial terms. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?
The Storytelling Non-profit
JANUARY 24, 2022
Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Crunch the Numbers We really can’t talk about measuring ROI without talking about our numbers. This could be a quarter, month or week.
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