Tech Soup

JANUARY 20, 2023

Between June and September of 2022, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built the Nonprofit Digital Marketing Benchmark Survey. We compared the findings to those gathered in the 2020-2021 Nonprofit Digital Marketing Benchmark Survey and Report.

Benchmark 101

Benchmark Marketing Technology Survey 101

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

Marketing 203

Marketing Fundraising Test Nonprofit 203

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. M+R Benchmarks ] 25% of online donations were made on a mobile device in 2022. [ increase in revenue. billion—only 0.6%

Statistics 225

Statistics Online Fundraising Benchmark 225

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. That being said, there’s no doubting the importance of pushing marketing material to an audience that’s growing at such exponential rates. What are you passionate about?

Social Media 183

Social Media Marketing Media Social 183

Tech Soup

APRIL 20, 2021

Seeing as how it is one of the original forms of online communication, it's pretty astonishing that email marketing has continued to maintain a central role in our daily lives as nonprofit professionals. How does email marketing fit within your nonprofit's communication strategy?

email 98

email Marketing Benchmark Nonprofit 98

Nonprofit Tech for Good

JULY 4, 2023

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the website statistics listed below can guide your nonprofit in creating and maintaining a website that maximizes the user experience and fundraising success. M+R Benchmarks ] Average online gift and mobile giving. per visitor. [

Statistics 245

Statistics Websites Benchmark Drupal 245

Nonprofit Tech for Good

MARCH 31, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey. 6% use Wix. 5% use Squarespace. Of those, 9% include voice search.

Websites 363

Websites Stats Data NGO 363

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 Earn a Certificate in Social Media Marketing & Fundraising! Our new Certificate in Social Media Marketing & Fundraising program fundamentals of social media marketing and fundraising for your nonprofit. to secure a lead [i.e.,

Websites 327

Websites Action Test Newsletter 327

Nonprofit Tech for Good

MAY 24, 2012

1) 2012 Nonprofit Social Networking Benchmark Report :: Download. 2) 2012 Online Marketing Nonprofit Benchmark™ Study :: Download. 5) 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report :: Download. All the reports currently listed are based on U.S. Thank you. Published by NTEN. Published by Convio.

Report 249

Report Convio Blackbaud Benchmark 249

TechImpact

MAY 12, 2014

Mailup – “Direct Marketing in a Mobile World: a Practical Guide”. Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). Typically more than 25% of email is read on a smartphone, on average it is 31% for us.

Statistics 168

Statistics Mobile Marketing India 168

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Others prefer a sense of community and the chance to ask questions, and a few hundred of them joined us for a Benchmarks webinar yesterday. . 2020 M+R Benchmarks Study—A Data Odyssey: The Recording.

Benchmark 98

Benchmark Hunger Headline FAQ 98

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. The Obama Way to Getting More Results From Email Marketing – An analysis of the Obama campaign’s email messaging and seven ways to get more from email.

Rate 235

Rate email Ideas Trend 235

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. And reach out to benchmarks@mrss.com if you have any questions! The post Be Part of the 2023 M+R Benchmarks Study! Read time: 2 minutes.

Benchmark 21

Benchmark Studies Metrics Analysis 21

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. We’d like to invite you to come along by participating in our upcoming 2022 M+R Benchmarks. . The window to sign up as a Benchmarks participant is open NOW. Related Links: Benchmarks UK is here!

Benchmark 105

Benchmark Data Map Help 105

M+R

APRIL 27, 2023

The maître d’ has called your name, the table is set, and the napkins are folded up like fancy little swans: it’s time to dig in to a year’s worth of M+R Benchmarks charts, findings, and insights at mrbenchmarks.com ! The 2023 M+R Benchmarks Study is served! Sign up for the webinar now. The post Come and get it!

Benchmark 111

Benchmark Studies Social Media Chart 111

M+R

NOVEMBER 29, 2021

Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! And please reach out to benchmarks@mrss.com with any questions. The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data.

Benchmark 98

Benchmark Analysis Aggregator Advocacy 98

Tech Soup

MARCH 1, 2023

TechSoup partnered up with Tapp Network, a digital marketing and technology agency, to understand how nonprofits approach digital marketing. We surveyed TechSoup's member base between June 2022 and September 2022 and collected 110 survey responses.

Marketing 91

Marketing Benchmark United States email 91

NetWits

APRIL 6, 2012

While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e.

Facebook 241

Facebook San Francisco Benchmark NTEN 241

Nonprofit Tech for Good

JANUARY 8, 2013

2) 2012 eNonprofit Benchmarks Study :: Download. 4) 2012 Nonprofit Social Network Benchmark Report :: Download. 4) 2012 Nonprofit Social Network Benchmark Report :: Download. 5) 2012 Online Marketing Nonprofit Benchmark™ Study :: Download. View: All Blackbaud Reports. Published by M&R Research Labs.

Social Media 238

Social Media Mobile Report Technology 238

Charity Village

JULY 17, 2024

Use it to show off your success, […] The post Have you had a chance to download and dig into Direct Mail Benchmarks 2024 yet? If you’ve been wondering how your fundraising measures up against other charities in the nonprofit sector, this is the report for you. appeared first on CharityVillage.

Mail 126

Mail Benchmark Charity Measure 126

Nonprofit Tech for Good

MARCH 2, 2021

The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. Here are some simple suggestions: NGOs, NPOs, and charities can use the data to help craft their digital marketing and fundraising strategies. Why the Open Data Project?

Project 290

Project Open Data NGO 290

Nonprofit Tech for Good

MAY 7, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook.

Social Media 175

Social Media Statistics Media Social 175

Nonprofit Tech for Good

SEPTEMBER 5, 2012

For Nonprofits in the United States: 1) 2012 eNonprofit Benchmarks Study :: Download. 3) 2012 Nonprofit Social Networking Benchmark Report :: Download. 3) 2012 Nonprofit Social Networking Benchmark Report :: Download. 4) 2012 Online Marketing Nonprofit Benchmark™ Study :: Download. Published by NTEN.

Report 228

Report Australia Convio Benchmark 228

Nonprofit Tech for Good

JANUARY 12, 2014

Why Smart Social Marketers Think Mobile First. 2013 eNonprofit Benchmarks Study. That said, below are 19 infographics useful to nonprofit communications and development staff. Like everyone, we’re inundated as well and increasingly need to see important data about nonprofit technology trends in visual format. GivingTuesday 2013.

Social Media 275

Social Media Media Social Fundraising 275

M+R

APRIL 7, 2021

Here it comes, hot off the presses: The 2021 M+R Benchmarks Study will go live on Wednesday, April 21. It’s all the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . 2021 Benchmarks UK FAQ. Everything you need to know about participating in the 2021 Benchmarks.

Benchmark 94

Benchmark Studies News FAQ 94

Tech Soup

FEBRUARY 23, 2023

Content marketing is a strategy that focuses on creating and publishing high-value assets that will attract new supporters. Nonprofits can use content marketing to help accomplish almost any marketing goal they have.

Content 80

Content Marketing Benchmark Nonprofit 80

sgEngage

MARCH 8, 2024

The 16th annual Blackbaud Luminate Online Benchmark Report is here! When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?

Benchmark 82

Benchmark Blackbaud Report Online 82

Nonprofit Tech for Good

MAY 5, 2022

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. How to Best Illustrate ROI. Any number of excellent software solutions and nonprofit tools exist to help with this kind of analysis.

ROI 330

ROI Demonstration Metrics Ratio 330

NetWits

NOVEMBER 15, 2011

Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog. eNonprofit Benchmark study. 13% – eNonprofit Benchmark Study. Originally shared on frogloop, Care2′s nonprofit marketing blog. > Year-end fundraising is here.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Classy

JULY 19, 2021

Nonprofit video is an ever-evolving marketing method, but remaining well-informed on the latest industry best practices gives your organization a major advantage. . Use these insights to confidently inform your marketing processes, expand your reach, and better engage your community online. . Experiment with long-form video.

Video 118

Video Trend Marketing Strategy 118

Nonprofit Tech for Good

FEBRUARY 13, 2012

million registered users, Pinterest hit the 10 million-user benchmark last week making it the fastest growing website ever. They keep it light, colorful, creative, and mostly importantly, keep their impulses to “market” in check. ” being thrown at them 24/7.

Flickr 236

Flickr YouTube Brain Nonprofit 236

NetWits

NOVEMBER 29, 2011

MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Send too many “one size fits all” emails and you risk decreased interest, lower attention levels and, ultimately, less engaged constituents.

email 230

email Raise Cancer Info 230

Nonprofit Tech for Good

APRIL 1, 2013

For Nonprofits in the United States: 1) 2013 eNonprofit Benchmarks Study :: Download. 4) 2012 Nonprofit Social Network Benchmark Report :: Download. 5) 2012 Online Marketing Nonprofit Benchmark™ Study :: Download. Most of the reports listed are based on U.S. Published by M&R Research Labs. Published by Blackbaud.

Social Media 201

Social Media Mobile Report Communication 201

Tech Soup

APRIL 1, 2021

It's not surprising that 2021 is expected to be a busy year. To succeed, nonprofit organizations need to continue to manage the challenges of staying connected to their existing member base while reaching new audiences through the already crowded digital landscape online.

Benchmark 97

Benchmark Content Practice Marketing 97

Tech Soup

FEBRUARY 2, 2023

To take your nonprofit digital marketing strategy to the next level, you must understand the latest technology and tools available to you.

Benchmark 75

Benchmark Social Media Media Social 75

Nonprofit Tech for Good

NOVEMBER 30, 2014

Storytelling should be your top priority, but it should be balanced with a steady intermingling of marketing, fundraising, engagement, and curation. Marketing is the strategic use of content and communication channels for direct gain. However, without storytelling, a heavily focused marketing approach is doomed to fail.

Communication 262

Communication Online Storytelling Voice 262

Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more.

Practice 363

Practice Donation Paypal Badge 363