Benchmark Mail Stats 
Nonprofit Tech for Good
JULY 21, 2019
Fundraising Stats. 11% via direct mail/post. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Social Media Stats. M+R Benchmarks Report ). 10% via bank/wire transfer.
Whole Whale
AUGUST 25, 2021
2015 Stats. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. 2016 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. .” – U.S. 2017 Stats. Mail stats. 2018 Stats. Mail stats.
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Nonprofit Tech for Good
JUNE 1, 2021
Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020).
NonProfit PRO
APRIL 12, 2023
The new report provides a look at nonprofit email benchmarks for both large and small organizations. With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.”
Care2
MAY 24, 2013
Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.
NTEN
APRIL 29, 2010
The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.
TechImpact
MAY 12, 2014
Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013). Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). O2 – “Mobile life report” UK (2013). Equinux (June 2013).
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