Benchmark Mail ROI 
M+R
MARCH 11, 2024
They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. 3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). P.S. Guess who will be releasing a Benchmarks study on April 24?
Nonprofit Tech for Good
MAY 29, 2012
Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. The “Donate Now” process of many nonprofits, however, still seems to be stuck in 2005. World Wildlife Fund :: worldwildlife.org.
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Nonprofit Tech for Good
OCTOBER 5, 2011
As with most other communities, the magic number when you no longer need to actively promote your group and it grows on its own hovers around the 5,000-member benchmark. It will make your group more productive and your ROI much higher. Another perk that is high in ROI is the ability to send “Announcements” to your group members.
Care2
JULY 26, 2007
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.
Care2
JULY 17, 2007
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.
Nonprofit Tech for Good
JUNE 29, 2011
In fact, I think the first month I hit $100 in total donations was a much celebrated benchmark. Nonprofit fundraisers spent the first decade of the 21st century perfecting e-mail communications and fundraising. We were wrong. It took almost a decade for online giving to reach just 5 percent of all giving in the United States.
Nonprofit Tech for Good
JUNE 23, 2020
Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program.
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