Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 125

Analytics Strategy Fundraising Social Media 125

Allegiance Group

FEBRUARY 14, 2023

From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% This article provides insight and perspectives on donor acquisition strategies for direct mail. year over year. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

Bloomerang

MAY 30, 2022

What were our donor retention and new donor acquisition rates? We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. We will improve overall donor retention by 5% (to 50% overall) by creating and implementing a donor-centered stewardship plan. Direct mail.

Fundraising 140

Fundraising Guide Social Media Donor 140

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. opening mails, visiting the website, starting to earn credits). At this stage, they typically engage in basic membership activities (e.g.,

Associations 169

Associations Aggregator Volunteer Tips 169

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Nonprofit Benchmark 55

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. According to the study, it’s challenging to retain donors online, particularly if you don’t have a direct mail program in place. and includes transactions for over 15 million donors and $1 billion in revenue. Get one now.

Fundraising 68

Fundraising Results Case Study Mail 68

ASU Lodestar Center

AUGUST 24, 2011

Use Your E-mail Signature. A fast and super easy way to market your organization's mission and upcoming events/programs is to make the most of your e-mail signature. This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Keep reading. everything.

Communication 93

Communication Effective Impact Mail 93

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention.

Retention 37

Retention Donor Online Research 37

sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020. Sustainer Retention.

Retention 72

Retention Gift Donor Conversation 72

Neon CRM

NOVEMBER 17, 2023

Ultimately, the goal of a membership engagement strategy is to improve member retention. Fundraising 10 Steps to Plan a Successful Membership Drive 9 min read Read Now 3 Membership Engagement Strategies That Boost Member Retention You worked hard to grow your member base. Here are some concrete ways to get them to stick around.

Strategy 98

Strategy Social Media Measure Metrics 98

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate?

Retention 34

Retention Donor Gift Donation 34

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Direct mail.

Strategy 132

Strategy Fundraising Develop Nonprofit 132

Qgiv

JULY 12, 2021

Online resources are considered 20% more useful than direct mail when it comes to influencing donors. The retention rate for peer-to-peer fundraisers was 25.1% M+R Benchmarks 2020 Social Media Data and M+R Benchmarks 2021. 57% of people who watch nonprofit videos go on to make a donation. Fundraising Event Statistics.

Statistics 116

Statistics Fundraising Raise Social Media 116

Bloomerang

JUNE 20, 2023

Here are additional benefits of an online fundraising strategy for your donors and your nonprofit: Benefits for donors Donors want to be able to give the second they’re inspired, so asking them to physically bring their donation to you or to send the donation via mail will likely mean you miss opportunities to secure much-needed revenue.

Fundraising 109

Fundraising Online Ideas Guide 109

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Fundraising Nonprofit Case Study 42

The NonProfit Times

NOVEMBER 20, 2024

Levey Philanthropy professionals who work on behalf of hospitals listed major donor development, retention and upgrades and refilling the donor pipeline as their top three fundraising priorities, according to a new study. Image from Digitalhealthstrategies.com By Richard H. Overall, the percentage of online donors rose to 16.1%

Philanthropy 52

Philanthropy Professional Donor Tech 52

Greater Giving

NOVEMBER 25, 2024

For example, you might plan to send out direct mail thank-yous to everyone who participated in a recent fundraising drive. How healthy are your donor retention rates? Donor retention rates measure how many donors give consecutively from one time period to the next without lapsing. 53% of repeat donors are retained on average.

Retention 52

Retention Donor Strategy Audience 52

fusionSpan

JANUARY 2, 2025

However, the main advantages of a well-executed stewardship strategy are the same across the board: Improved retention rates. According to DonorSearchs donor retention guide , Although stewardship and retention are separate steps in the traditional donor management lifecycle, they actually overlap.

Donor 52

Donor Strategy Retention Gift 52

Bloomerang

JULY 20, 2023

Here are additional benefits of online fundraising for your donors and your nonprofit: Benefits for donors Donors want to be able to give the second they’re inspired, so asking them to physically bring their donation to you or to send the donation via mail will likely mean you miss opportunities to secure much-needed revenue. Direct mail.

Fundraising 98

Fundraising Online Ideas Tips 98

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Fundraising 28

Fundraising Channel Nonprofit Case Study 28

Qgiv

NOVEMBER 8, 2024

According to the M+R Benchmarks 2024 study: Mobile messaging (a.k.a. Plus, with mobile giving, organizations can decrease their use of paper and direct mail services. Secure No more worrying about losing checks or cash in the mail. text messaging or SMS/MMS) subscriber list size increased by 5% in 2023. Track mobile giving data.

Mobile 93

Mobile Course Giving Guide 93

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

sgEngage

MARCH 7, 2025

Annual giving fundraising can be as high or low an effort as an organization is able to give at a specific time, utilizing multiple channels for soliciting donations such as direct mail, email, phone calls, online, and in-person events. Learn some key takeaways from the 12th edition of Blackbauds Peer-to-Peer Benchmark Report.

Fundraising 72

Fundraising Nonprofit Blackbaud Donor 72

CauseVox

DECEMBER 12, 2024

Download Your Fundraising Planning Guide and Calendar Template: Fundraising calendars are designed to outline donor correspondence, campaign timelines, special events , benchmark dates, and other noteworthy occurrences that your fundraising team will be engaged in over the course of the year.

Calendar 69

Calendar Template Fundraising Develop 69

Neon CRM

MAY 18, 2023

Common channels include email, direct mail, social media, phone calls, your website, etc. An older donor might prefer direct mail, while a younger donor might prefer a text from a fellow supporter with a link to your donation form. But there are still ways to use direct mail strategically that will maximize the bang for your buck.

Strategy 98

Strategy Fundraising Help Raise 98

Care2

NOVEMBER 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) If you have a street address, mail them!

Social Media 31

Social Media Advocacy Online Money 31

Neon CRM

MAY 31, 2023

Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. And by building stronger relationships with donors, you will increase donor retention and loyalty, creating a stable foundation for your mission to continue. Sound good?

Donor 52

Donor Management Guide Social Media 52

Care2

JUNE 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Retention rates decreased by a median 1%.

Social Media 31

Social Media Fundraising Advocacy Online 31

Neon CRM

JANUARY 25, 2024

It’s critical for member engagement and, ultimately, for member retention. Share Direct Links Social media, direct mail, and campaign emails aren’t the places to share many links. Each benchmark is broken down into averages for large and small nonprofits, plus recommendations and ideas for improving your engagement.

Newsletter 52

Newsletter Content Ideas Tips 52

Care2

AUGUST 8, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The lesson?

New York 28

New York Social Media Conference Advocacy 28

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Reference data from past email marketing, social media, and direct mail campaigns to see what percentage of donors responded to and/or converted because of your communications.

Analytics 52

Analytics Giving Data Nonprofit 52

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.

email 52

email Nonprofit Social Media ROI 52

Connection Cafe

MAY 13, 2019

The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. . This report unpacks some of the key ways these strategies have had an impact on retention, reactivation, acquisition and donor migration (upgrading and downgrading).

Giving 21

Giving Strategy Report Fundraising 21

Neon CRM

AUGUST 11, 2023

You can also use your various communication channels (email, direct mail, social media, etc.) Leverage Social Media While many of your appeals are going to come from email and direct mail channels, social media still has an important role to play in fundraising. If you have a great story, don’t be afraid to re-use it.

Giving 52

Giving Tips Help Nonprofit 52

DNL OmniMedia

DECEMBER 13, 2021

Marketing tools such as dynamic email campaigns, shareable online donation forms, and direct mail campaigns. Bloomerang offers the following core features: An interactive dashboard that shows a nonprofit’s donor retention rate and suggestions to elevate it. recurring gifts, planned gifts, and tributes), and process donations.

Nonprofit 52

Nonprofit Blackbaud Summary Consultant 52

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 34

Social Media Advocacy Trend Fundraising 34