EveryAction

JULY 12, 2023

Direct mail As your journey to purchase the perfect holiday gift continues, you might receive some direct mail that has ads mentioning the item you had your eye on. It’s easy to understand why brands use direct mail: in the nonprofit world, mail can be an especially powerful tool for educating your supporters.

Channel 224

Channel Work Fundraising Movie 224

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

email 335

email Marketing Data Digital 335

NTEN

MARCH 19, 2011

A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. As it turns out, a high unsubscribe rate correlates directly with high fundraising results. The first being: unsub rate > list growth rate = nobody to message.

Benchmark 88

Benchmark Studies Report Mail 88

Nonprofit Tech for Good

FEBRUARY 27, 2012

It’s important that you understand that if anyone donates to your nonprofit on any of these sites, the funds are mailed to the contact information your nonprofit has in GuideStar. Monitor Your Charity Ratings and Reviews. GiveWell is another independent charity rating service, although it is much smaller.

Donation 223

Donation Practice Mail Newsletter 223

NetWits

MAY 30, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. i.e. Direct Mail. multichannel fundraising) like direct mail they tend to give much more over the course of time than their offline giving counterparts do – up to three times more in some cases.

Online 234

Online Fundraising Offline Mail 234

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

Raise 208

Raise Relationship Tips Fundraising 208

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Highlights.

email 169

email Marketing Nebraska Omaha 169

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

Benchmark 70

Benchmark Studies Free Stats 70

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Retention rates for online donors continue to lag offline donor trends. This is a recurring theme from previous studies.

Benchmark 73

Benchmark Internet Giving Offline 73

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. However, this is not a universal rule. What do you want to get out of your year-end campaign?

Practice 235

Practice Fundraising Guide Channel 235

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. “This is present in direct mail, telemarketing, and face-to-face solicitation.”

Benchmark 70

Benchmark Studies Money Raise 70

NetWits

NOVEMBER 11, 2010

in revenue from one mailing. As I looked over a few email campaigns I noticed something very surprising – even thought each of the non-profits had the ability to track basic things like open rates, clicks, actions taken, donations given and registrations they didn’t take advantage of it. Would you be happy with a return of.30

email 212

email Profit Registration Review 212

EveryAction

OCTOBER 26, 2022

TechJury has reported that SMS open rates average 98%. M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. Two weeks later, you get their end-of-year appeal in the mail.

Donor 216

Donor Giving Gift Photo 216

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Studies Consultant 59

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate.

Rate 61

Rate Open Benchmark Mail 61

Nonprofit Tech for Good

JUNE 29, 2011

Like other early adopters of the day, I was more than eager to pay the $200 Donate Now account sign-up fee and high donation-processing rates. In fact, I think the first month I hit $100 in total donations was a much celebrated benchmark. We were wrong. I don’t think so. Not at all.

Social Media 197

Social Media Results Donation Online 197

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird. In MultiChannel Donors: Real? Where to go from here.

Channel 118

Channel News Mail Blogger 118

Nonprofit Tech for Good

DECEMBER 13, 2018

Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. Growing your mailing list. What sections of our website are getting the most and least attention in terms of page views?

Websites 239

Websites Nonprofit Guidelines Phone 239

Whole Whale

SEPTEMBER 3, 2021

The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Benchmark Data Now. Email Opens + User IPs. Email Opens + User IPs.

email 104

email Marketing Test Mail 104

Nonprofit Tech for Good

OCTOBER 5, 2011

As with most other communities, the magic number when you no longer need to actively promote your group and it grows on its own hovers around the 5,000-member benchmark. When people join your group, they are given the option of receiving daily or weekly e-mail updates of group activity. Definitely utilize the templates feature.

Linkedin 194

Linkedin Group Practice Management 194

NTEN

APRIL 5, 2012

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. That's just one of the fascinating bits of analytics from the " 2012 eNonprofit Benchmarks Study ". Other highlights: The advocacy email response rate increased by 28% from 2010, to 3.8%. a third had not. You should, too.

Benchmark 64

Benchmark NTC NTEN Studies 64

Get Fully Funded

FEBRUARY 22, 2022

Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). What About Ratings on Sites Like Charity Navigator?

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Bloomerang

DECEMBER 2, 2024

Donation page conversion rate: This data point represents the total number of donations you received divided by the number of donation pages, multiplied by 100. The number of opens your email received The number of opens your email received, also known as the open rate, is a key point of engagement in the email funnel.

email 79

email Fundraising Rate Conversation 79

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from.

Practice 342

Practice Online Fundraising Nonprofit 342

Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Mailing to the most affluent zip codes will result in a higher response rate.

Mail 52

Mail Donor Strategy Files 52

NTEN

OCTOBER 15, 2010

Many nonprofits treat their email program as simply a digital version of their postal mail efforts. A high enough spam complaint rate can get you completely blocked from email delivery systems such as Yahoo Mail or Hotmail -- which each account for about 15% of all email addresses. . What postal mail offers are responded to?

Mail 61

Mail Campaign Management Yahoo 61

Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Mail stats. Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. Volunteering.

Mobile 130

Mobile Digital Fundraising Advocacy 130

ASU Lodestar Center

AUGUST 24, 2011

Use Your E-mail Signature. A fast and super easy way to market your organization's mission and upcoming events/programs is to make the most of your e-mail signature. This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Keep reading. everything.

Communication 93

Communication Effective Impact Benchmark 93

Qgiv

JULY 12, 2021

Online resources are considered 20% more useful than direct mail when it comes to influencing donors. Open rates for nonprofit emails is between 15% and 17.5%. The average response rate for an advocacy email rose 5% in 2020, while the response rate for fundraising emails grew 41% for the same time period. . in 2020.

Statistics 116

Statistics Raise Fundraising Social Media 116

NetWits

NOVEMBER 14, 2010

The top driver of online donations to email to current donors, followed by direct mail promotion of online giving.&#. 43% rated their website as very effective in meeting their strategic internet goals. A ratio of 4:1 is a good benchmark: ensure that for every 4 emails you send out, you only have one that directly solicits funds.

Asia 109

Asia Activities Activism Active 109

sgEngage

FEBRUARY 4, 2022

With this information, they can build strong gift officer portfolios, ensure expensive marketing like direct mail is going to the best prospects, and increase response rates with segmented lists and personalized content. Examples of performance tools include performance analysis and benchmarking. .

Data 98

Data Houston Classes Mail 98

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Direct Mail marketers have already known this for years, as do some of the larger nonprofits with massive email lists and sophisticated multi-channel fundraising programs.

email 77

email Fundraising ROI Rate 77

Bloomerang

MAY 30, 2022

What were our donor retention and new donor acquisition rates? We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. A direct mail campaign. Direct mail. Benchmarks to hit along the way. How well are we engaging with our donors? An auction/gala.

Guide 133

Guide Fundraising Social Media Channel 133

Neon CRM

NOVEMBER 17, 2023

Make it personal: Personalized messaging can lead to a 26% increase in open rates. Once you’ve hit send, keep an eye out on your open rates and click through rates. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark.

Strategy 98

Strategy Measure Social Media Metrics 98