NTEN

MARCH 19, 2011

A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. As it turns out, a high unsubscribe rate correlates directly with high fundraising results. The first being: unsub rate > list growth rate = nobody to message.

Benchmark 88

Benchmark Studies Report NTEN 88

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *.

email 230

email Raise Cancer Info 230

Nonprofit Tech for Good

FEBRUARY 27, 2012

It’s important that you understand that if anyone donates to your nonprofit on any of these sites, the funds are mailed to the contact information your nonprofit has in GuideStar. Monitor Your Charity Ratings and Reviews. GiveWell is another independent charity rating service, although it is much smaller.

Donation 226

Donation Practice Nonprofit Mail 226

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

email 336

email Fundraising Stats Marketing 336

NetWits

MAY 30, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. i.e. Direct Mail. multichannel fundraising) like direct mail they tend to give much more over the course of time than their offline giving counterparts do – up to three times more in some cases.

Online 234

Online Fundraising Offline Mail 234

TechCrunch

MAY 1, 2021

This disconnect is the conversation no one has during an upmarket — and metrics are one way we can benchmark progress. Microsoft’s new default font options, rated. Here’s what to know: On Equity, we talked about how these abysmal metrics were both a predicted but still surprising effect of Zoom investing. Men, don’t do this.

Mail 143

Mail Marketing Las Vegas Miami 143

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

Relationship 208

Relationship Fundraising Tips Raise 208

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Retention rates for online donors continue to lag offline donor trends. This is a recurring theme from previous studies.

Benchmark 77

Benchmark Internet Giving Blackbaud 77

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Traditional marketing tactics, like flyers, posters, direct mail, and bus stop advertisements, pair remarkably well with mobile giving. Pair online and offline fundraising strategies.

Mobile 105

Mobile Giving Guide Nonprofit 105

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

Benchmark 70

Benchmark Studies Free NTEN 70

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Highlights.

email 169

email Marketing Nebraska Omaha 169

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. “This is present in direct mail, telemarketing, and face-to-face solicitation.”

Benchmark 70

Benchmark Studies Nonprofit Money 70

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. However, this is not a universal rule. What do you want to get out of your year-end campaign?

Fundraising 238

Fundraising Practice Guide Campaign 238

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate email Fundraising 59

NetWits

NOVEMBER 11, 2010

in revenue from one mailing. As I looked over a few email campaigns I noticed something very surprising – even thought each of the non-profits had the ability to track basic things like open rates, clicks, actions taken, donations given and registrations they didn’t take advantage of it. Would you be happy with a return of.30

email 212

email Profit Registration Review 212

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate.

Rate 61

Rate Open Mail Benchmark 61

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird. In MultiChannel Donors: Real? Where to go from here.

Channel 118

Channel News Mail Blogger 118

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 126

Analytics Strategy Fundraising Social Media 126

Nonprofit Tech for Good

JUNE 29, 2011

Like other early adopters of the day, I was more than eager to pay the $200 Donate Now account sign-up fee and high donation-processing rates. In fact, I think the first month I hit $100 in total donations was a much celebrated benchmark. We were wrong. I don’t think so. Not at all.

Social Media 197

Social Media Donation Results Online 197

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? With updated benchmarks, you’ll have a roadmap to guide your campaign and keep your team focused. But data only tells part of the story.

Campaign 82

Campaign Fundraising Social Media Gift 82

Whole Whale

SEPTEMBER 3, 2021

The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Benchmark Data Now. Email Opens + User IPs. Email Opens + User IPs.

email 104

email Marketing Mail Test 104

Nonprofit Tech for Good

OCTOBER 5, 2011

As with most other communities, the magic number when you no longer need to actively promote your group and it grows on its own hovers around the 5,000-member benchmark. When people join your group, they are given the option of receiving daily or weekly e-mail updates of group activity. Definitely utilize the templates feature.

Linkedin 195

Linkedin Group Practice Management 195

NTEN

APRIL 5, 2012

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. That's just one of the fascinating bits of analytics from the " 2012 eNonprofit Benchmarks Study ". Other highlights: The advocacy email response rate increased by 28% from 2010, to 3.8%. a third had not. You should, too.

Benchmark 64

Benchmark NTC NTEN Studies 64

Nonprofit Tech for Good

DECEMBER 13, 2018

Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. Growing your mailing list. What sections of our website are getting the most and least attention in terms of page views?

Websites 243

Websites Nonprofit Donation Site 243

Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Mailing to the most affluent zip codes will result in a higher response rate.

Mail 52

Mail Donor Strategy Files 52

Get Fully Funded

FEBRUARY 22, 2022

Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). What About Ratings on Sites Like Charity Navigator?

Fundraising 132

Fundraising Nonprofit Charity Mail 132

NTEN

OCTOBER 15, 2010

Many nonprofits treat their email program as simply a digital version of their postal mail efforts. A high enough spam complaint rate can get you completely blocked from email delivery systems such as Yahoo Mail or Hotmail -- which each account for about 15% of all email addresses. . What postal mail offers are responded to?

Mail 61

Mail Campaign Management email 61

sgEngage

FEBRUARY 4, 2022

With this information, they can build strong gift officer portfolios, ensure expensive marketing like direct mail is going to the best prospects, and increase response rates with segmented lists and personalized content. Examples of performance tools include performance analysis and benchmarking. .

Data 120

Data Mail Fundraising Donor 120

Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Mail stats. Mail stats.

Stats 96

Stats Trend Fundraising Mail 96

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from.

Practice 342

Practice Fundraising Online Nonprofit 342

ASU Lodestar Center

AUGUST 24, 2011

Use Your E-mail Signature. A fast and super easy way to market your organization's mission and upcoming events/programs is to make the most of your e-mail signature. This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Keep reading. everything.

Communication 93

Communication Effective Impact Benchmark 93

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Bloomerang

MAY 30, 2022

What were our donor retention and new donor acquisition rates? We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. A direct mail campaign. Direct mail. Benchmarks to hit along the way. How well are we engaging with our donors? An auction/gala.

Guide 140

Guide Fundraising Social Media Donor 140

NetWits

NOVEMBER 14, 2010

The top driver of online donations to email to current donors, followed by direct mail promotion of online giving.&#. 43% rated their website as very effective in meeting their strategic internet goals. A ratio of 4:1 is a good benchmark: ensure that for every 4 emails you send out, you only have one that directly solicits funds.

Asia 109

Asia Activities Active Activism 109

Care2

JUNE 1, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) So I do know whereof I write.

Mail 47

Mail Social Media Online Fundraising 47

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Direct Mail marketers have already known this for years, as do some of the larger nonprofits with massive email lists and sophisticated multi-channel fundraising programs.

email 77

email Fundraising ROI Mail 77

Care2

JANUARY 7, 2011

As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives. Check out these Stats: In 2009, 31% of associations reported that membership renewal rates decreased in the previous year.

Benchmark 67

Benchmark Associations Stats Offline 67