Benchmark Mail National Resource 
Allegiance Group
FEBRUARY 14, 2023
Donors are your nonprofit’s greatest resource. This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Mailing to the most affluent zip codes will result in a higher response rate. year over year.
Nonprofit Tech for Good
JUNE 1, 2021
Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020).
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Nonprofit Tech for Good
FEBRUARY 27, 2012
It’s important that you understand that if anyone donates to your nonprofit on any of these sites, the funds are mailed to the contact information your nonprofit has in GuideStar. The Better Business Bureau also reviews national charities through its BBB Wise Giving Alliance program. Launch a Sustainer Program.
Nonprofit Tech for Good
JUNE 23, 2020
Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. All that said, if you are a small nonprofit with limited resources, keep it simple and do your research.
Amy Sample Ward
JUNE 6, 2012
I come across so many great conversations, ideas, and resources all over the web every day. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).
Care2
JUNE 2, 2011
Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. This report analyzes data from 28 organizations (some of the biggest national nonprofits in the U.S.) “Robust direct mail programs drive up the retention and long-term value of new donors acquired online. Get one now.
Care2
MAY 31, 2007
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