Benchmark Mail Metrics Newsletter 
Neon CRM
NOVEMBER 17, 2023
We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. Today, we’re going to be discussing steps you can take to put these strategies in place.
NetWits
NOVEMBER 29, 2011
While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.
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Pamela Grow
OCTOBER 30, 2023
According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.
Pamela Grow
JUNE 28, 2023
When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.
Bloomerang
MAY 31, 2022
A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Direct mail.
Care2
AUGUST 28, 2013
If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Furthermore, those appeals might be buried in a newsletter – not even a standalone appeal in which the only call to action is to donate. In short, more good emails = more revenue.
Care2
JANUARY 15, 2009
57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)
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