Charity Village

MAY 25, 2023

Canadian fundraising agency Good Works has released the 2023 Direct Mail Benchmarks Report – the only report of its kind in Canada. appeared first on CharityVillage.

Benchmark 75

Benchmark Mail Rate Integration 75

NetWits

AUGUST 8, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. However, these lower gift amounts are far outweighed by the significantly higher retention rate of online acquired donors provided by the direct mail channel. Download Now!

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Offline Donor Online Fundraising 219

Charity Village

FEBRUARY 3, 2023

Good Works invites Canadian charities to participate in the 2023 Canadian Direct Mail Benchmarks survey to share direct mail metrics and trends. Requirements for Participation Your organization should have a direct mail program that has been ongoing for a minimum of 3 consecutive years (since 2020 or prior).

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Mail Benchmark Survey Charity 75

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ M+R Benchmarks ] Monthly giving accounts for 28% of all online revenue. [

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Statistics Fundraising Online Nonprofit 245

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. M+R Benchmarks ] Email list sizes decreased by 2% in 2022, after 8% and 9% growth in the previous two years. [

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email Statistics Marketing Nonprofit 238

M+R

MAY 31, 2022

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. That’s the “Privacy” part of Mail Privacy Protection.).

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Mail Spam email Rate 116

NTEN

MARCH 19, 2011

Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. That's just one of the fascinating drops of knowledge in the " 2011 eNonprofit Benchmarks Study ". Other highlights: Across the sector, e-mail open rates experienced a 12% decline year-over-year. Register now.

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Benchmark Studies Report NTEN 88

M+R

MARCH 11, 2024

3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. Direct Mail Targeting!

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Mail Results Benchmark Metrics 97

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

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Online Fundraising Benchmark Report 221

Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more.

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Donation Practice Nonprofit Paypal 363

NonProfit PRO

APRIL 12, 2023

The new report provides a look at nonprofit email benchmarks for both large and small organizations. With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.”

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email Evaluation Campaign Report 264

NetWits

MAY 30, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. i.e. Direct Mail. multichannel fundraising) like direct mail they tend to give much more over the course of time than their offline giving counterparts do – up to three times more in some cases.

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Online Fundraising Offline Mail 234

Bloomerang

DECEMBER 2, 2024

As with the open rate, a good place to start with the click-through rate is to benchmark your email’s click-through rate against past fundraising emails. The gift of email fundraising is that, unlike direct mail, we have a lot of user data that can help us pinpoint what’s working and what’s not working.

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email Fundraising Rate Donation 118

Nonprofit Tech for Good

JULY 21, 2019

11% via direct mail/post. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ).

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Social Media Stats Fundraising Media 279

NonProfit PRO

MAY 31, 2023

Cherian Koshy of Merit America and Tim Sarrantonio of Neon One join the NonProfit Voice to discuss email benchmarks for the nonprofit sector.

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Voice email Nonprofit Practice 240

TechCrunch

MAY 1, 2021

This disconnect is the conversation no one has during an upmarket — and metrics are one way we can benchmark progress. Here’s what to know: On Equity, we talked about how these abysmal metrics were both a predicted but still surprising effect of Zoom investing. Let’s talk about gaslighting and fundraising. Men, don’t do this.

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Mail Marketing Las Vegas Miami 143

TechImpact

MAY 14, 2014

We’re constantly berated with e-mails, text messages, alerts, updates, pings, calls and voice mails. 2014 Nonprofit Benchmarks Study – Originally published by M+R Benchmarks. 2013 Online Marketing Nonprofit Benchmark™ Study – Originally published by Blackbaud. Image courtesy of Fanpop.

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Tech Report Nonprofit Blackbaud 134

NetWits

JUNE 14, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Download Now! However, they also take more work to retain.

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Offline Donor Online Giving 209

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 million donors and more than $1.16

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Fundraising Offline Channel Mail 153

Engadget

MARCH 7, 2025

The A14 is an ideal machine for writing on the go, since you can travel with it effortlessly and it offers a whopping 18 hours and 16 minutes of battery life (according to the PCMark 10 benchmark). In the PCMark 10 battery benchmark, the Zenbook A14 lasted 18 hours and 16 minutes.

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Review Laptop Benchmark Video 103

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

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Fundraising Relationship Tips Raise 208

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020).

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email Fundraising Stats Marketing 338

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

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Benchmark Studies Free NTEN 70

M+R

APRIL 24, 2024

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. About half of M+R Benchmarks participants reported working with social media influencers in 2023.

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Benchmark Studies Social Media Ireland 69

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. What a lost opportunity to convert their donors into Facebook Fans, Twitter and Pinterest Followers, and blog subscribers!

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Campaign Online Fundraising Nonprofit 273

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

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Benchmark Studies Nonprofit Money 70

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups. What do you want to get out of your year-end campaign?

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Fundraising Practice Guide Campaign 246

CauseVox

DECEMBER 2, 2024

With updated benchmarks, you’ll have a roadmap to guide your campaign and keep your team focused. And don’t rely on just one channel; emails, social media posts, and direct mail all play a part in meeting donors where they are. And don’t underestimate the power of direct mail.

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Campaign Fundraising Donor Social Media 97

TechImpact

MAY 12, 2014

Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). The number of mobile e-mail users is predicted to grow 28% in 2014 and 23% in 2015 – The Radicati Group “Email Statistics Report, 2013-2017?. Equinux (June 2013).

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Statistics Mobile Marketing Nonprofit 168

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

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Benchmark Rate Fundraising email 59

Nonprofit Tech for Good

OCTOBER 27, 2019

There is no personal identifiable information (name, mailing address, email, etc.). Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada.

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Trend Global Report Giving 214

M+R

JUNE 10, 2021

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. What’s happening?

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Rate email Open Change 122

Nonprofit Tech for Good

JUNE 29, 2011

In fact, I think the first month I hit $100 in total donations was a much celebrated benchmark. Nonprofit fundraisers spent the first decade of the 21st century perfecting e-mail communications and fundraising. We were wrong. It took almost a decade for online giving to reach just 5 percent of all giving in the United States.

Social Media 205

Social Media Donation Results Online 205

Nonprofit Tech for Good

OCTOBER 5, 2011

As with most other communities, the magic number when you no longer need to actively promote your group and it grows on its own hovers around the 5,000-member benchmark. When people join your group, they are given the option of receiving daily or weekly e-mail updates of group activity. Definitely utilize the templates feature.

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Linkedin Group Practice Management 200

Achieve

OCTOBER 1, 2017

This means, as year-end giving season approaches, I actually get excited when my mailbox fills up with lots of direct mail appeal letters. I want to observe trends and benchmark what’s happening in the annual fund space. In mail purgatory. Mail purgatory is that pile that ends up being “I’ll deal with this when I have time.”

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Mail Fundraising Gift Picture 52

Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate.

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Mail Donor Strategy Files 52

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success.

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Benchmark Measure Blackbaud America 56