What's Your Nonprofit's Social Media Measurement Strategy?
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 26, 2010
A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. It also warns against collecting lists and lists of meaningless data that is not benchmarked against business objectives. .
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