Blackbaud Luminate Online® Benchmark Report Highlights
sgEngage
MARCH 8, 2024
The 16th annual Blackbaud Luminate Online Benchmark Report is here! When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. The growth in usable house file size means that nonprofits were doing a good job of sending emails only to their engaged subscribers.
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